The default search landing page is a bit off, I mean it's empty. You can show products on that page as well by simply updating the default search on the website with different search solutions. Other significant observations for store optimization are as follows:
- Incentivise customers with irresistible offers that boost your checkout rate by 25%+.
- Make sure your social media pages open at the new tab instead of the same tab. This will ensure your customers stay on your website while looking at your social presence.
- You should add terms and conditions and FAQs if any, again these also help in building search engine content.
- Add a live chat option on the website.
- Taking someone to the cart is a challenge. So to make them buy from your site, add a longer product description as it leads to better SEO ranking in Google search. Ref article from Shopify
- Further to increase your average order value you can add another section of Frequently Bought/Clicked/Trending/Bestselling products on your home page.
- Add a sale page, I can see you have products at discounted prices.
- Put "Secured and trusted checkout with" in your footer.
- Delay your newsletter pop-up to allow your customers to browse your store. It's frustrating at times and the visitor will leave.
- Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high-intent users and their conversion rate is higher than normal users. Check out the features live here.
I hope you find these suggestions helpful in enhancing your store's performance and providing an improved experience for your customers.
Best Neha - Shopify Partner
Bitqit is a complete web solutions company that can fulfill all of your web design and development needs. Store setup for the startup, Custom theme and Shopify app development, 3rd party API Integration, Custom Payment Gateway, Theme setup, and customization are the major services that are provided by them. Following are our apps, 1.
Sparq is a fast and beautiful product filter and search solution for Shopify store owners. 2.
Bodt gives brain to your website with AI-Chatbot powered by ChatGPT that knows your business and converses with your users. 3.
TrackOrder It allows shop owners to create a custom order tracking page for their customers
