How can I improve my ecommerce website ThurgoodsGoods.com?

[ThurgoodsGoods]

We have been having pretty good luck with shopify and I think I have covered most bases but I did everything myself so of course it looks good to me. Please give me any recommendations you think will help all criticism is welcome.  

[Crowly]

Hi there! 

I think your store layout is good. The first thing I would change is the primary colour of your store. I think it would be more appropriate to change your primary colour to your logo's main colour.

Also, I'm not a big fan of this aggressive blue background colour:

Hope that helps!
Ethan from Crowly

[Gojiberry-Amee]

Hi ThurgoodsGoods, 

This is Amee from Gojiberry - Shopify Survey & Feedback App. 

I thought your store looks cool and I love the variety of snacks you have there. Here are a few initial thoughts when I looked at your site: 

I think the marketing/sales strategy is good but this top part is better off as a pop up banner I think 

Your social media could use some more "juice" 🙂 Posting product photos doesn't necessarily make customers want to buy, they need to see how delicious the snacks are. I would suggest posting fun videos of people eating the snacks -- like a blind taste test between friends, or having friends try out a foreign snack for the first time and give their opinion. There are many fun ways to show how delicious everything is and make people want to try. 

If you already have some converting customers, ask them how they found out about your shop. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that.

Hope this helps! 

Amee | Gojiberry Team 

[PageFly-Garcia]

Hi there, @ThurgoodsGoods 

My name is Garcia, a Conversion Rate Optimization (CRO) specialist at PageFly. I love your products, they are super amazing! I recently reviewed your store and identified some data-driven insights that could potentially boost your conversion rate.

1. Enhance Button Clarity

Consider adding hover background colors to make buttons stand out, improving click-through rates. For example, you can use the purple color of your store as background color and change the button text to white when hovering. 

2. Optimize Homepage Messaging

- A/B testing headlines like "Thurgood's Top Picks" could resonate better with customers than "New Stuff."
- Prenvent cutting images on Home page

3. Streamline Product Presentation

Limiting the homepage to a maximum of 8 products per collection can reduce overwhelm and improve user experience.

4. Curate Homepage Content

Strategically showcasing 2-3 collections with a clear path to explore others can enhance user engagement. You can see the example from PageFly premade template - Fizzy template here:

5. Enrich Homepage Sections

- Consider incorporating sections like "About Us," highlighting brand values, and a "Benefit Bar" emphasizing key product features.

- To truly showcase their value, consider highlighting their unique selling points, perhaps through engaging video demonstrations on product usage or how you pack your order, the origin of those products... This approach not only enhances the customer experience but also effectively communicates the benefits of your offerings.

6. Leverage Social Proof

Including customer testimonials or reviews can build trust and encourage conversions.

7. Boost Product Visuals

Showcasing products from multiple angles and incorporating lifestyle imagery with models using your products can increase engagement and buying confidence.

Hope this feedback can help you to improve your store!

[MooseDesk]

Hi there,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Ticketing System App

Congratulations on your store! It's truly impressive, and I can see the dedication you've poured into its creation. While it's already great, I do have some suggestions to help make it even better. Here are a few of my recommendations for better customer experience, if you don't mind taking a look.

Website navigation

Improve product browsing: The current layout seems to mix all products together. Instead of hiding the category in the left corner, you can consider moving the catalog to the top heading or creating a search bar for customers to browse more easily. Here are some examples to refer to:

Promotions and discounts

Create special offers, sales, and discounts to incentivize customers to make a purchase
Introduce limited-time offers to create a sense of urgency and encourage immediate action from customers. For instance, offer a "Deal of the Day" or a "Flash Sale" where a specific product or a selection of products is heavily discounted for a limited period. Display a countdown timer to emphasize the time-sensitive nature of the offer

More product images

Include multiple images of each product from different angles to give customers a better sense of what they are purchasing.

All and all, I love your store and believe it is really great. Hope my ideas can make it even better.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered, please mark this as 'SOLUTION’.

Thank you, 

MooseDesk - MooseDesk - Customer Support Helpdesk/FAQ App.

[Neha-Bitqit]

The default search landing page is a bit off, I mean it's empty. You can show products on that page as well by simply updating the default search on the website with different search solutions. Other significant observations for store optimization are as follows:

1. Add an email address, if not a phone number, on the Contact page.
2. Add links to your shipping and return/refund policy on each product page.
3. Add a few more images for your products, as it will influence someone better to go for the product.
4. Taking someone to the cart is a challenge. So to make them buy from your site, add a longer product description as it leads to better SEO ranking in Google search. Ref article from Shopify. 
5. Further to increase your average order value you can add another section of Frequently Bought/Clicked/Trending/Bestselling products on your home page.
6. Add a sale page, I can see you have products at discounted prices.
7. Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high-intent users and their conversion rate is higher than normal users. Check out the features live here.

I hope you find these suggestions helpful in enhancing your store's performance and providing an improved experience for your customers.

Best Neha - Shopify Partner