How can I improve my Fair Bump clothing brand website?

[RyanNicko]

Hey Shopify Pals,

First time posting in this here community. For the past year I've been working on my little clothing brand. I'd love for some feedback on the website: www.fairbump.com 

Look forward to hearing some suggestions. 

[AliReviews]

Hello @RyanNicko ,

We had a look at your site and see how you put your effort in, here is only a few suggestions we think you can make a change to improve the store design and boost your sales:

1. Header:

- Make your menu looks bigger or replace texts by icons to make it looks more interesting and inspire people to click in and scroll more.

- Make your header sticky so that people can access to any categories that they want while scrolling through your store.

2. Add CTA buttons:

- Add CTA buttons to your banner and each your your products, this can increase the chance of likelihood to purchase.

- Highlight your CTA buttons by adding some hover effect to make them more visible and clickable, make sure they all have the same style.

3. Testimonials:

Add a separately testimonials section to let visitors know your brand worthy. You can use the 3rd party app to import reviews and design how they look on your site. This can amazingly increase your conversion rate.

Your products are amazing, keep moving on with the business. Hope these suggestions can help.

Have a nice day,

Ali Reviews team.

[flareAI]

Hello @RyanNicko,

Good day! Gina from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot.

I've taken a look at your store and found there are quite a few things which if added can increase sales.

1. Consider adding a Home page link in the header menu.
While most users are probably aware that the logo is usually a Home link, certainly everyone doesn't.
2. Enhance your product pages by including a comprehensive and informative product description that highlights the key features and benefits of your product. This will entice potential buyers to make a purchase.

3. Display store's contact info like phone number, email address, and office address in the Contact Us page.

4. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
5. Try to maintain the same image size while listing all products to align properly.

6. Crafting an ideal SEO product title and URL can aid search engines in comprehending the nature of your merchandise and boost traffic to your website. Therefore, it's advisable to maintain a unique and specific product title and URL.

7. Add detailed filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
8. Showing your average rating gives your shoppers quick information to make purchase decisions. Average ratings provide you with feedback on popular and unpopular products that you can use to make changes.
9. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
10. Use blogging
Blogging is a great technique to increase the traffic and ranking of your website. If you blog consistently with high-quality content over a long period, your site will rank higher for specific keywords or topics.
11. Add CTA button like Shop Now, Buy Now in the Home page header banner
The Call To Action(CTA) is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.

Hope this helps

Gina

[RyanNicko]

Hey Gina. Thanks so much for taking the time to look at my website and offering some tips. I like the idea of the CTA buttons, though I don't know how to make customised buttons. Any idea how to do this?

[PageFly-Richard]

Hi @RyanNicko,

This is Richard from PageFly - Landing Page Builder. I have just had a look at your store and I have a compliment for the overall design! The homepage looks stunning though I have a few suggestions for a better chance of gaining sales. Hope it could help you in some way!

• Make the header sticky

By keeping the essential elements of a page visible and simple to access, a sticky header can assist in increasing website conversions by incentivizing visitors to take action while browsing the website. 

• Change the CTA in the Pop-up

The current CTA “Continue” may make visitors feel that the process probably takes long with many steps. Therefore, they might skip and exit the pop-up without entering the email to avoid inconvenience. You can consider changing the CTA to something like “Get 15% off now” and still keep the SMS section after that.

• Add more compelling CTAs to the homepage

For the banner, it’s best to add a compelling CTA instead of only illustrations for the products. Customers might look at your beautiful products and want to see more details about them so a CTA directing them to “Explore this cool-kid summer collection” will give you a higher chance of gaining sales.

Besides the banner, you should also add CTAs to each product featured on the Homepage. As I said above, when customers see the products while scrolling your homepage, they may not want to click on the product to be directed to the product page once again but see the details directly there. This will make the checkout process quicker and gain you benefits.

• Feature promotion section on the Homepage

From what I see, the sale products and the normal ones are mixed in the same categories. You can still keep it like this but it’s better if you can add a promotion section under the banner at the beginning of the Homepage. Visitors are always passionate about promotion so they definitely check this out and it will increase the chance you may sell several out of it. 

• Add Testimonials - Customer Reviews

You currently don’t have any customer reviews, testimonials, or social proof on your homepage. Adding these parts will help your brand build trust with visitors and increase the likelihood of conversions for your store like this: 

Additionally, you can include blogs or reviews from customers as testimonials. You may choose some third-party review apps like Loox, Yotpo, Judge.me, etc. 

•  Always Highlight Core Product and Brand Features

In order for customers quickly understand a site's product catalog as well as the policies, value proposition, and trustworthiness of the brand from the homepage, you need to summarize and highlight key product and brand features, including key product details and attributes, free shipping accessibility, and return policy information

Additionally, with Mother's Day 2023 fast approaching, and also ranked as the third most significant holiday following Black Friday and Christmas, it is an opportune time to consider some compelling concepts for your business to take full advantage of this occasion.

1. Use a colors palette associated with Mother’s Day

This kind of change makes your store more welcoming. You can refer to these pairs of colors:

• Pastel Pink and Green: This color palette is soft, delicate, and feminine, making it a popular choice for Mother's Day. It includes shades of light pink, blush, and pale green, which evoke feelings of tenderness, love, and springtime.
• Red and White: This classic color combination is timeless and elegant, and it's often used to symbolize the love and appreciation we have for our mothers. It's a bold and impactful color palette that can be used to create a variety of different designs.
• Lilac and Light Blue: This color palette is soft and soothing, with shades of pale purple and blue that are reminiscent of springtime flowers and clear skies. It's a calming and peaceful color palette that's perfect for creating a relaxing and tranquil atmosphere on Mother's Day.

2. Offer special discounts

Creating special deals during Mother’s Day events like bundles or 1+1 offers is one of the best ways to boost your sales. You can highlight them on your homepage to be visible as soon as visitors reach your page and make it easy to navigate through your product offerings.

3. Create gift guides or a special section with product recommendations.

Creating gift guides or a product recommendation section can help increase engagement and sales on your Mother's Day landing page. By organizing products by categories and themes, you can make it easier for shoppers to find the perfect gift for their mothers. Including product descriptions, images, and customer reviews can also help improve the shopping experience and boost conversion rates.

Hope all my suggestions will be helpful to you. Good luck and have a nice day! 

Cheers!

Richard | PageFly

[Cedcommerce]

Hello @RyanNicko, 

As a Shopify expert agency, we have analyzed your store, and it looks great. Kudos to your hard work and efforts. However, we would like to address some minor issues that must be resolved immediately.

Here are the issues that we have identified:

1. The header section is too big, which covers the page. We recommend optimizing it to ensure a better user experience.
2. Consider changing the mega menu section to make it more user-friendly and intuitive.
3. Well-elaborated product descriptions can significantly improve the chances of converting visitors into customers. We recommend putting in the effort to write detailed and informative descriptions.
4. Store performance, as per Google Lighthouse, is low, at 32. To improve store performance, we recommend working on SEO and speed optimization.
5. Consistent and similar-sized images for all the products can make your store look more professional and visually appealing.
6. Adding more CTA buttons in the featured section, like quick add to cart or buy now buttons, can make it easier for customers to purchase.
7. A customer testimonials section can help build trust with potential customers and encourage them to purchase.
8. Targeting the right set of buyers can help increase sales and improve your overall store performance.

In case you need more help, feel free to contact any Shopify expert agency for assistance with implementing these changes. We are always happy to help.

We wish you all the best in your business endeavors.

Regards, 

CedCommerce