How can I improve my female clothing brand store?

[Noac]

Hi guys, I have a female clothing brand and would love some feedback on my store.

My store link:

https://noac.co.za/

[MooseDesk]

Hi @Noac,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Ticketing System App.

Congratulations on the opening of your store! It's truly impressive, and I can see the dedication you've poured into your store.

While it's already great, I do have some suggestions to help make it even better. Here are a few of my recommendations for better customer experience, if you don't mind taking a look.

1. Homepage - Hero Section

Your hero section looks quite good, however it lacks a CTA button that drives traffic to a designated place you want. Moreover, though the image is super pretty, I think it is still of low quality, you might want to change the pic to a better quality version.

2. Home page - Product Listing section

I would recommend you to add variant and click action into each product column. The variant would help visitors to know what color option they have and the click action (add to cart, buy now) button will be a shortcut to push visitors to take some action based on emotion.

3. Collection Section

This section only has 3 pictures without any button or click action. A section without these things would not help you to push potential customers to explore more products. Therefore, I would recommend you to make the whole section clickable (for reach picture, ex: click on "matching set" -> to to "matching set" page, click on "For a night out" -> to "For a night out" page)

Furthermore, the pictures here should be a little bit clearer. I would also recommend you to change them to a better quality version

4. Product Page

This product page can be better with a new section that serves as a sales-focused section. It can be placed right under the Product Details section.

The sales-focused section explaining all the perk, benefit, how the product would resolve customer pain point. You can check out the reference here:

5. Support

So a very important in creating great user/customer experience is designing a place where customers can easily ask about your product or feedback their experience.

Currently your store has not had such thing and it might be a pain point in shopping online cause there's nowhere to ask and receiver answer.

If you want to find a FREE option for that, MooseDesk is a good choice. It's a customer service app/ticketing system that could help you do all the things I have suggested above.

If you want to give MooseDesk a try, feel free to do it and hit our 24/7 support so we can help you enhance UX experience.

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So that's my review on your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION. This would make my day.

Thank you and hope you get a lovely day ahead 🙂

[Gojiberry-Amee]

Hi Noac, 

This is Amee from Gojiberry - Shopify Survey & Feedback App. 

First of all, I like the look of your store! It has many aspects that makes it amazing already, but here are some feedback on how I think you can improve your store:

1. Add an add to cart button / call to action button under your products on the home page 
2. Adding a blog about fashion, matching different outfits, or just fashion tips can help draw traffic to your site 
3. Once you have some sales, it would be nice to add a post-purchase survey (marketing attribution -- where they found out about you, or product feedback). You can reward your customers through coupons or points incentives to keep them coming back. 
4. Add a testimonial section / product review to help gather social proof and make your website look more trust worthy for new buyers 

I hope this helps!

Amee | Gojiberry Team

[PageFly-Kate]

Hi @Noac ,

This is Kate from PageFly - Shopify Landing Page Builder App. 

Congratulations on your new store! It looks amazing and it's clear you've worked hard on it. I'd love to share some suggestions as hereby:

1. Highlight announcement bar

For a more eye-catching and engaging announcement, try changing the text color. It is important to select a color that aligns with your campaign's theme and generates excitement or anticipation in your customers.

3. Reduce size for the header

You can reduce the header's height, as it has covered a lot of space on the homepage here:

3. Adjust hero banner section

Creating a compelling hero banner section for your home page is crucial for grabbing the attention of visitors and effectively communicating your message:

• Your hero banner lacks a call to action button. Consider adding one to this section.
• You can check this image for reference:

4. Add product add to cart button on the product list section

It offers a convenient and streamlined shopping experience for users. They can quickly add products to their cart without having to go to each product's individual page:

You can check this image for reference:

5. Prepare for holiday campaign

Maximize your holiday sales with tailored marketing plans for Black Friday, Cyber Monday:

BFCM Flash Sales :

• Offer time-limited flash sales on select products to create a sense of urgency.
• Use countdown timers and eye-catching banners to draw attention.

Bundle Deals & Mix-and-Match Offers

• Create special bundles of complementary products at discounted prices to increase average order value.
• Allow customers to mix and match items for a personalized shopping experience.

You can check this image for reference:

These are some suggestions for improving the design. 

Let me know if you have any questions. 

Best regards,

Kate | PageFly Team

[Idukki]

@Noac Beautiful website! Im really impressed by the aesthetics of your products too.

I see you are displaying your social feed on home page. How about embedding beautiful widgets on product display pages as well? 

You can display this content in the form of stories/highlights in PDP's. The content can also be influencer / customer videos or photos. You can use Idukki app for this and embed beautiful UGC widgets on PDP's without writing a single line of code!

Idukki offers a free plan too so you can test this and see the results on your website conversion rate before opting for any paid plans.  ( https://apps.shopify.com/idukki-no-code-ugc-platform )

In fact, Bazaarvoice ROI benchmark data shows that when consumers engage with any UGC, like written reviews or customer imagery, there’s a 144% increase in conversion!