How can I improve my FeminiqueByCameron sleepwear website?
Hi there,
This is Kate at PageFly - Shopify Advanced Page Builder app.
First of all, your store looks stunning, and I can tell you've put in a lot of effort. I understand that experiencing low sales can be frustrating. From my CRO expertise, I’d love to give you my suggestions as hereby:
1. Resize the navigation bar
Your navigation bar is very useful and full of information, however, its size is now half the screen. I believe that the centerpiece of the screen should be your hero banner.
You can try decreasing the size of the logo and putting it in the left corner.
2. Insert the “Call-to-action” Button
The call to action button must be put in the appropriate positions so that more sales conversions can be converted. One of them is in your hero section, right below the headline text.
Example of a hero section with a small logo at the left corner and a call-to-action button.
3. Make The Promotion Button More Eye-Catching
I notice that your store is running a “20% off” promotion. And it’s great that you make the button stick along when people scroll down your home page. However, the button is not so attractive right now. I suggest that you change the color, and add an interesting icon or motion effect to the button.
4. Add More Space To Your Layout
Having various collections for customers to explore is great, but it’s essential to leave some blank space. It will create a more visually pleasing experience for your customers. Thus, they can see the product images and descriptions better. You can try decreasing the font size of the description text and the size of the model. Only the product should be the centerpiece.
An example of showcasing products with more blank space.
I hope that my suggestions will be helpful to you!
Best regards,
Kate | PageFly Team