How can I improve my first online store for more sales?

[GoverNaz]

So I have a few store visits but no sales. How can I get my first sale? Is there a problem with the checkout process? Is my page not trendy enough?

I would appreciate some honest feedback as it's my first store and I'm determined to make it work.

Also, is a domain highly suggested or am I okay keeping the default domain?

https://governaz.myshopify.com/

Thank you.

[Rayshuggs]

Hello @GoverNaz I’ve had a proper look at your store and here are a few suggestions on how it could be improved.

1) The social media accounts of the business should be linked at the bottom of the homepage. This would help make connections between your store and the customers much easier.

2) There should be a FAQ homepage on your store. Considering that you deal with hair products and what not, customers would particularly have a lot of curious questions which you could provide answers for ahead of time.

3) Bundling products like a straightening brush and essential oil together at the sale of one product price can help optimize sales. To help with this, I recommend the Bundler- Product Bundles App. This app would aid you in matching the best products to pair together and setting it up to make it as attractive as possible to customers. You can try the app here https://apps.shopify.com/bundler-product-bundles 

[GoverNaz]

Thanks a lot Ray. I will use the bundler app to create enticing deals for customers and I will set up a FAQ homepage very soon once the traffic begins to build up as advertising is my main priority atm. May you inform me how to link the social media accounts at the bottom of the page?

[PageFly-Richard]

Hi @GoverNaz

This is Richard from PageFly - Landing Page Builder App.

I have checked on your store, and am quite impressed with the bright and free feelings from the color you are having on your store. It must have taken you lots of time and effort on this store - great work!

If you don’t mind, I would love to have some comments on your store, hopefully it can help you boost your conversion rate

1.General

• Footer: For the Quick links, I suggest adding more menus to it (for example: collections, all products, contact, about,..). Having only Search makes it look empty

2. Home page

• Review hero banner: You can add a short description about your store on the hero banner - this would be the very first message visitors receive when coming to your store. An image without any description is a little bit confusing. Aside from this, it’s recommended to show the Call To Action button within above-the-fold area (the visible area without scrolling down). This will help you reduce bounce rate, as many visitors will just check the above-the-fold area and bounce out.

• Avoid cramping: A cramped website is an unprofessional website. You can consider adding more spacing to your section - being spacious makes it easier to read as well

• Improve product list: Make sure content of the whole section is visible within 1 screen size - if it’s longer, visitors will find it hard to understand the section content, and can easily miss it. In this case, I suggest you reduce product image to ensure section size fit with the screen.

On the other hand, make sure all product images are the same size. The difference in product image size makes it look unprofessional, and will reduce the chance visitors purchase products.

• Add testimonials to home page: Having customers’ testimonials can increase your store trustworthiness. With each testimonial, you can show the product which the customer has purchased, along with an Add To Cart/ Quick Buy button - this can increase the chance for the product to be bought. Here is an example:

3. Product page

• Improve page layout: You may want to keep the product image sticky - in this way we can avoid the blank space on the left side like this

• Allow writing review: On each product page, I suggest adding a section where customers can add their review and see other people’s feedback as well. This will increase the credibility of your product, and thus increase the chance of the product being bought.

Moreover, International Women’s Day 2023 (IWD) is just around the corner. With the theme #EmbraceEquality, here are some worthwhile ideas for you to make the most of it: 

1. Personalize your discounts and deals 

You can offer sales, discounts or special deals to your female customers to make them feel more valued in IWD! 

2. Show testimonials from female customers

You can show rating stars for each product or you can add customer reviews as text and photos. Additionally, featuring women's portraits with their testimonials would make it even more engaging.

3. Spotlights female staff

This can be a great way to enhance your brand presence as a brand that supports equality for women. You can even promote your own business if it’s women-owned as it is probably a golden opportunity for you to receive the support and promotion from others.

I hope these suggestions can be useful for you. Good luck with increasing sales for your business!

Best regards,

Richard | PageFly team

[flareAI]

Hello @GoverNaz,

This is Gina from flareAI app. Hope you are doing good.

A custom domain looks more professional and established than a generic myshopify.com domain, which can help build credibility with potential customers.

A custom domain can also potentially improve your store's search engine optimization (SEO). By using your own domain, you have more control over your site's structure and content, which can help improve your search rankings.

I have taken a look at your store. Here are a few suggestions.

1. Add more detailed product description in product pages. The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.

2. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
3. Display store's contact info like phone number, email address, and office address in the Contact Us page.

4. Testimonials are a good way to increase the trust and will influence the purchasing decision. Also, provide the customers' full name, and profile photo of them to add authenticity and credibility.
5. Add social media for the store to increase the traffic.
6. Optimize your footer with a more professional and functional look. Add pages like Contact Us, About Us, Privacy Policy, Terms of Service, etc to the footer.

7. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
8. Try to maintain the same image size while listing all products.
9. Add About Us page which is a reflection of the purpose and personality of the business.
10. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

11. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
12. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
13. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
14. Add data policies (Privacy Policy, Terms of Service, Refund Policy) to your store which helps set expectations with your website visitors. They'll know the types of data you're collecting, why you're collecting, protects the seller from bad customers and ensures that buyers know exactly what to expect when they order a product.

Hope this will help you.

Gina