How can I improve my heavy metal inspired gym T-shirt designs?

[scottafoxton]

Hi everyone,

If you read this, hope you are well!

Can I please get some feedback on my product design?

I am designing my own T-Shirts for the Gym which are heavily inspired by Heavy Metal music & band t-shirts.

Please have a look at, https://liftheavy-clothing.com/

Thank you,

Scott

[Cedcommerce]

Hello @scottafoxton,

Based on your query, we have reviewed your website and would like to add some suggestions. 

Offer limited edition designs: Create limited edition designs that are only available for a limited time or in limited quantities. This can create a sense of exclusivity and urgency among fans, which can help increase demand and sales.

Use high-quality materials: Use high-quality materials that are comfortable and durable. Heavy Metal music & band t-shirts are often worn to concerts and festivals, so they must withstand the wear and tear of frequent use.

Offer a variety of colors: Offer various color options to give customers more choices. Classic Heavy Metal music & band t-shirts are often black or dark-colored, but consider adding other colors that complement the graphic design.

Offer various designs: Offer various designs that appeal to different tastes within the Heavy Metal music genre. Consider using different graphic elements, such as band logos, album covers, and iconic images.

Use high-quality graphics: Use high-quality graphics that are bold, colorful, and eye-catching. Heavy Metal music & band t-shirts are often recognized for their iconic graphic designs. Be sure to choose images relevant to the band or music genre that can be easily recognized by fans.

Hope it helps. Let us know if you need further help with it. 

All the best, 

CedCommerce 

[PageFly-Theodor]

Hi @scottafoxton,

I’m Theodore White from PageFly - Shopify Advanced Page Builder App. From my CRO expertise, I’d love to give you my suggestions as hereby:

1. Have a favicon for your store

This makes your store look unique and professional. You can learn more about it here https://help.shopify.com/en/manual/online-store/images/add-favicon

2. Change the hero banner at the top of the homepage

The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first. 

This is the “above the fold” area. It's better for your web design if you can display your hero banner in its entirety when your audience visits your site.

Unfortunately, the current banner cannot describe exactly what you're selling, which might result in a high bounce rate so please change them asap.

3. Add testimonials - customer reviews

Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.

4. Have a social feed

You can consider adding your Instagram photos to a section near the footer of the page. This can help keep your website fresh and make your visitors engage. Accordingly, the conversion rate will be enhanced. This is also regarded as a golden chance to increase brand awareness, so please don't miss out!

5. Have a benefit section

Adding a benefit section in the middle of the homepage will give your customers a reason to purchase from you instead of the competition. This helps reduce the bounce rate and increase the likelihood of purchase.

Sample:

And that's my feedback! Hope it helps you boost the conversion rate.

Cheers!

Theodore | PageFly Team

[Ollie]

Hey @scottafoxton.
 
Thanks for reaching out. 
 
I appreciate that you have provided us with your store URL for us to explore! Looking into your online store, I noticed that you are using the announcement bar to welcome your visitors - that's great! What do you think about including a discount code or free shipping offer in the announcement bar to create a buyer incentive? It can definitely get your visitors browsing through the available products.
 
You have amazing designs on the t-shirts! You could potentially add a slideshow section as the first section on the homepage to strengthen your brand. This can also allow your visitors and customers to learn more about the products and business without having to scroll. For example, you could add your favorite product or best seller as slides in the slideshow. 
 
I also noticed that you do not currently have a favicon set for your website. A favicon is a small square image that represents a website in web browser tabs. If you take a look at the top tab bar of your browser right now, I’m sure you’ll see several favicons! Typically, favicons feature a logo, the first letter of the company name or simply an image that reflects the specifics of the website it represents. Adding a favicon to your online store can help strengthen your brand and add a polished look to your website.

Keep in mind that these images are displayed quite small, so it's good to keep in mind that the image you use should be readable at small sizes.
 
Let me know what you think.