How can I improve my home decor web store design?

[dijion90]

I'm looking for some feedback on my store web design. Is there anything I could add or remove to improve store visually? This is my second store design It's not fully complete yet but some insight could help me determined what I should do next.

My niche is home decor/womens aesthetics

https://decodivinestudios.com 

[PageFly-Kate · Accepted solution]

Hi @dijion90,

This is Kate from PageFly - Shopify Landing Page Builder App. 

Launching an online store is quite challenging, and you've done an impressive job. Drawing from my experience in Conversion Rate Optimization (CRO), I'd like to offer the following advice to enhance your conversion rates:

1. Adjust the header

From what I've noticed, two logos have been placed: one on the navigation bar and another within a section. To optimize the use of space, you can consider using just a single logo.

2. Check the favicon visibility

A favicon can make your store stand out and be memorable.But I'm unable to see your store's favicon from my end, even after checking in incognito mode. Could you please take a look? 

3. About the product list section

This product list is missing the 'Add to Cart' button, which is really important for making shopping easy and quick. Adding this button means customers can put items in their cart right from this page, without having to go somewhere else, making it simpler to buy stuff and possibly leading to more sales.

4. Product details section

• It appears that the setup for the 'Buy It Now' button is incomplete, as clicking on it leads me to a 404 page. Please address this issue or consider hiding the button until it is fully operational.
• I noticed that you provide a variety of payment methods in the footer. Consider including these options on the product detail pages as well. This enhancement could make the checkout process more efficient by letting customers know their payment options early on, thereby facilitating a smoother and more convenient purchase decision.

5. Transform the Instagram section into a Shoppable section

The posts on this are impressive. It would be beneficial to highlight these posts on your homepage by establishing a specific area for them and make them become shoppable. Apps such as VIBE and Instafeed allow for showcasing engaging Instagram content on your site, including posts and reels, with features to tag products in visuals, enabling direct shopping from the Instagram feed.

Like this:

6. Replace the trust badges section

Consider relocating the trust badge section to a more prominent position, ideally just below the hero banner (The first section). This placement will enhance its visibility, helping to build trust with visitors more effectively.

For my final suggestion, I've observed that your store's mobile experience could be improved. When checking on my phone, I found that many sections are excessively lengthy, making them hard to navigate and view comfortably.

These are all my suggestions, I hope that they are helpful for you.

Have a nice day!

Kate - PageFly Team

[dijion90]

Thank you so much, I've put in a lot of effort looking at many successful store and obtaining ideas from each one. Thank you for the feedback also, I will definitely work on these problems right away.

[PageFly-Kate]

Hi @dijion90,

You're most welcome! If you need further assistance or have more questions down the line, please let me know on this reply section.

Have a nice day!

Kate

[Gojiberry-Amee]

Hi Dijion90, 

This is Amee from Gojiberry - Shopify Survey & Feedback App. 

I took a look at your store and have a few suggestions:

There are simply too many types of products available in your store. If you are doing drop shipping, I would suggest splitting the categories up into individual stores, so your store looks more professional and suited for the purpose. Also helps with SEO too if you concentrate keywords into one category instead of so many. 

At first glance, I thought it was a home decor store until a section for women's apparel came up. 

Other suggestions:

Call to action button. Add some call-to-action buttons under your products on your landing page, as well as on your product page. 

Testimonials. Try to showcase at least 5 testimonials on your site. Whether it's from friends and family, or your offline store customers. Having some social proof helps boost consumer confidence in your site. 

Product reviews. Each of your products doesn't seem to have any testimonials so far, it would be good to have a review section (and get a few of your customers to write a few reviews for your best sellers) This helps promote more consumer trust and confidence. 

Improve SEO. Making sure your keywords are well placed and researched using keyword tools. Making sure that your site speed is good, and that your mobile experience is friendly. Also having influencers or other partners backlink to your site can help boost rating as well. 

Ask your customers! (Most effective for increasing conversion) When you have some converting customers, ask them how they found out about your shop. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that.

Hope this helps! 

Amee | Gojiberry Team 

[MooseDesk]

Hi @dijion90  ,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Ticketing System App.

Overall, I think your page looks really great in term of designs and I can tell you have put a lot of effort into building this. However, I have some recommendations to make it become a high-converting page.

1. Home Page:

• Header Section: The current header image appears quite large and leaves significant empty space. Consider resizing the image to optimize space on the home page and allow for more essential content to be displayed prominently.

• Add Testimonial: Incorporating customer testimonials on the home page can significantly enhance trust and credibility among potential buyers. Consider adding a section for testimonials to showcase positive feedback from satisfied customers. Take a look at this example below:

• Image Optimization: I see some of your images appear disproportionately large, which can make the website appear cluttered and require excessive scrolling. I recommend you should resize all images for better display and ensure they are of high quality to maintain a professional appearance.

• Product List: Your business offers a diverse range of home decoration products. Highlighting product options within each collection is crucial for enabling customers to easily find desired items on the homepage. Consider revising the layout of the product list, including short descriptions and pricing, for improved visibility and accessibility. Here's an example of how it could be presented:

2. Product Page:

• Add Payment Methods: Consider including payment method options on the product detail pages. Providing clear information about accepted payment methods streamlines the buying process, making it more convenient for customers and enhancing the overall shopping experience.

3. Support

So a very important in creating great user/customer experience is designing a place where customers can easily ask about your product or feedback their experience.

Currently your store has not had such thing and it might be a pain point in shopping online cause there's nowhere to ask and receiver answer.

If you want to find a FREE option for that, MooseDesk is a good choice. It's a customer service app/ticketing system that could help you do all the things I have suggested above.

If you want to give MooseDesk a try, feel free to do it and hit our 24/7 support so we can help you enhance UX experience.

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So that's my review on your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION. This would make my day.

Thank you and hope you get a lovely day ahead!

[Neha-Bitqit]

Put "Secured and trusted checkout with" in your footer. Other significant observations for store optimization are as follows:

1. The default search landing page is a bit off, I mean it's empty. You can show products on that page as well by simply updating the default search on the website with different search solutions.
2. You can add social media links, Facebook, Twitter, Pinterest, and Instagram on the site footer.
3. You should add terms and conditions and FAQs if any, again these also help in building search engine content.
4. Add a live chat option on the website.
5. Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high-intent users and their conversion rate is higher than normal users. Check out the features live here.

I hope you find these suggestions helpful in enhancing your store's performance and providing an improved experience for your customers.

Best
Neha - Shopify Partner