Solved

How can I improve my home decor web store design?

dijion90
Tourist
4 0 0

I'm looking for some feedback on my store web design. Is there anything I could add or remove to improve store visually? This is my second store design It's not fully complete yet but some insight could help me determined what I should do next.

 

My niche is home decor/womens aesthetics

 

https://decodivinestudios.com 

Accepted Solution (1)

PageFly-Kate
Shopify Partner
1123 330 327

This is an accepted solution.

Hi @dijion90,

This is Kate from PageFly - Shopify Landing Page Builder App. 

Launching an online store is quite challenging, and you've done an impressive job. Drawing from my experience in Conversion Rate Optimization (CRO), I'd like to offer the following advice to enhance your conversion rates:

 

1. Adjust the header

From what I've noticed, two logos have been placed: one on the navigation bar and another within a section. To optimize the use of space, you can consider using just a single logo.

PageFlyKate_0-1708911776401.png

2. Check the favicon visibility

A favicon can make your store stand out and be memorable.But I'm unable to see your store's favicon from my end, even after checking in incognito mode. Could you please take a look? 

PageFlyKate_1-1708911776280.png

3. About the product list section

This product list is missing the 'Add to Cart' button, which is really important for making shopping easy and quick. Adding this button means customers can put items in their cart right from this page, without having to go somewhere else, making it simpler to buy stuff and possibly leading to more sales.

PageFlyKate_2-1708911776429.png

4. Product details section

  • It appears that the setup for the 'Buy It Now' button is incomplete, as clicking on it leads me to a 404 page. Please address this issue or consider hiding the button until it is fully operational.
  • I noticed that you provide a variety of payment methods in the footer. Consider including these options on the product detail pages as well. This enhancement could make the checkout process more efficient by letting customers know their payment options early on, thereby facilitating a smoother and more convenient purchase decision.

PageFlyKate_3-1708911776439.png

5. Transform the Instagram section into a Shoppable section

The posts on this are impressive. It would be beneficial to highlight these posts on your homepage by establishing a specific area for them and make them become shoppable. Apps such as VIBE and Instafeed allow for showcasing engaging Instagram content on your site, including posts and reels, with features to tag products in visuals, enabling direct shopping from the Instagram feed.

Like this:

PageFlyKate_4-1708911776430.png

6. Replace the trust badges section

Consider relocating the trust badge section to a more prominent position, ideally just below the hero banner (The first section). This placement will enhance its visibility, helping to build trust with visitors more effectively.

PageFlyKate_5-1708911776364.png

For my final suggestion, I've observed that your store's mobile experience could be improved. When checking on my phone, I found that many sections are excessively lengthy, making them hard to navigate and view comfortably.

 

These are all my suggestions, I hope that they are helpful for you.

Have a nice day!

Kate - PageFly Team

Please let me know if it works by giving it a Like or marking it as a solution!


PageFly - #1 Page Builder for Shopify merchants.


All features are available from Free plan. Live Chat Support is available 24/7.

View solution in original post

Replies 7 (7)

Pradeepwaytoapp
Explorer
50 5 11

I hope you are doing well and staying safe. There are a few suggestions i would like to make about your store.

 

  • Make sure your brand has a favicon, which is a visual icon that helps customers to find  you  when they have multiple tabs open. It represents your brand visually and helps boost your online branding as well as trust from potential consumers
  • Sticky header is recommended, as it makes it easy for the user to directly jump to the menu at any point of time while they are navigating through the Site.
  • Growing your business with a business blog is a great way to market your site. Now that you have some traffic coming to your site through your blog, you have an opportunity to convert that website traffic into leads.
  • Update contact us page with adding more details, as it builds trust on your store.
  • You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store which provides seamless integration between Shopify-Etsy shop. Etsy is a Huge marketplace for selling creative goods such as art & collectibles, crafts & supplies, jewellery &accessories and more, If you have any unique/handmade/vintage goods in your store, you can give further exposure to your products.

        Thanks,
Waytoapps

PageFly-Kate
Shopify Partner
1123 330 327

This is an accepted solution.

Hi @dijion90,

This is Kate from PageFly - Shopify Landing Page Builder App. 

Launching an online store is quite challenging, and you've done an impressive job. Drawing from my experience in Conversion Rate Optimization (CRO), I'd like to offer the following advice to enhance your conversion rates:

 

1. Adjust the header

From what I've noticed, two logos have been placed: one on the navigation bar and another within a section. To optimize the use of space, you can consider using just a single logo.

PageFlyKate_0-1708911776401.png

2. Check the favicon visibility

A favicon can make your store stand out and be memorable.But I'm unable to see your store's favicon from my end, even after checking in incognito mode. Could you please take a look? 

PageFlyKate_1-1708911776280.png

3. About the product list section

This product list is missing the 'Add to Cart' button, which is really important for making shopping easy and quick. Adding this button means customers can put items in their cart right from this page, without having to go somewhere else, making it simpler to buy stuff and possibly leading to more sales.

PageFlyKate_2-1708911776429.png

4. Product details section

  • It appears that the setup for the 'Buy It Now' button is incomplete, as clicking on it leads me to a 404 page. Please address this issue or consider hiding the button until it is fully operational.
  • I noticed that you provide a variety of payment methods in the footer. Consider including these options on the product detail pages as well. This enhancement could make the checkout process more efficient by letting customers know their payment options early on, thereby facilitating a smoother and more convenient purchase decision.

PageFlyKate_3-1708911776439.png

5. Transform the Instagram section into a Shoppable section

The posts on this are impressive. It would be beneficial to highlight these posts on your homepage by establishing a specific area for them and make them become shoppable. Apps such as VIBE and Instafeed allow for showcasing engaging Instagram content on your site, including posts and reels, with features to tag products in visuals, enabling direct shopping from the Instagram feed.

Like this:

PageFlyKate_4-1708911776430.png

6. Replace the trust badges section

Consider relocating the trust badge section to a more prominent position, ideally just below the hero banner (The first section). This placement will enhance its visibility, helping to build trust with visitors more effectively.

PageFlyKate_5-1708911776364.png

For my final suggestion, I've observed that your store's mobile experience could be improved. When checking on my phone, I found that many sections are excessively lengthy, making them hard to navigate and view comfortably.

 

These are all my suggestions, I hope that they are helpful for you.

Have a nice day!

Kate - PageFly Team

Please let me know if it works by giving it a Like or marking it as a solution!


PageFly - #1 Page Builder for Shopify merchants.


All features are available from Free plan. Live Chat Support is available 24/7.

dijion90
Tourist
4 0 0

Thank you so much, I've put in a lot of effort looking at many successful store and obtaining ideas from each one. Thank you for the feedback also, I will definitely work on these problems right away.

PageFly-Kate
Shopify Partner
1123 330 327

Hi @dijion90,

You're most welcome! If you need further assistance or have more questions down the line, please let me know on this reply section.

Have a nice day!

Kate

Please let me know if it works by giving it a Like or marking it as a solution!


PageFly - #1 Page Builder for Shopify merchants.


All features are available from Free plan. Live Chat Support is available 24/7.

Gojiberry-Amee
Shopify Partner
183 12 48

Hi Dijion90, 

This is Amee from Gojiberry - Shopify Survey & Feedback App

I took a look at your store and have a few suggestions:

There are simply too many types of products available in your store. If you are doing drop shipping, I would suggest splitting the categories up into individual stores, so your store looks more professional and suited for the purpose. Also helps with SEO too if you concentrate keywords into one category instead of so many. 

At first glance, I thought it was a home decor store until a section for women's apparel came up. 

Other suggestions:

Call to action button. Add some call-to-action buttons under your products on your landing page, as well as on your product page. 

Testimonials. Try to showcase at least 5 testimonials on your site. Whether it's from friends and family, or your offline store customers. Having some social proof helps boost consumer confidence in your site. 

 

Product reviews. Each of your products doesn't seem to have any testimonials so far, it would be good to have a review section (and get a few of your customers to write a few reviews for your best sellers) This helps promote more consumer trust and confidence. 

 

Improve SEO. Making sure your keywords are well placed and researched using keyword tools. Making sure that your site speed is good, and that your mobile experience is friendly. Also having influencers or other partners backlink to your site can help boost rating as well. 


Ask your customers! (Most effective for increasing conversion) When you have some converting customers, ask them how they found out about your shop. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that.

 

Hope this helps! 

Amee | Gojiberry Team 

If you like my suggestion please give it a LIKE or mark it as a solution! ★★★★★

Gojiberry - Best post-purchase survey and feedback app for Shopify | Install on App Store for free
Shopify Community is helpful, BUT... why not start asking your customers for feedback instead?


The Ultimate 12 Best Practices to Growing Your Shopify Store

MooseDesk
Shopify Partner
157 24 56

Hi @dijion90  ,

 

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Ticketing System App.

 

Overall, I think your page looks really great in term of designs and I can tell you have put a lot of effort into building this. However, I have some recommendations to make it become a high-converting page.

 

1. Home Page:

  • Header Section: The current header image appears quite large and leaves significant empty space. Consider resizing the image to optimize space on the home page and allow for more essential content to be displayed prominently.

MooseDesk_0-1709472431324.png

 

  • Add Testimonial: Incorporating customer testimonials on the home page can significantly enhance trust and credibility among potential buyers. Consider adding a section for testimonials to showcase positive feedback from satisfied customers. Take a look at this example below:

MooseDesk_1-1709472941066.png

 

  • Image Optimization: I see some of your images appear disproportionately large, which can make the website appear cluttered and require excessive scrolling. I recommend you should resize all images for better display and ensure they are of high quality to maintain a professional appearance.

MooseDesk_2-1709473085664.png

 

MooseDesk_3-1709473233964.png

 

 

  • Product List: Your business offers a diverse range of home decoration products. Highlighting product options within each collection is crucial for enabling customers to easily find desired items on the homepage. Consider revising the layout of the product list, including short descriptions and pricing, for improved visibility and accessibility. Here's an example of how it could be presented:

MooseDesk_4-1709473339253.png

 

2. Product Page:

 

  • Add Payment Methods: Consider including payment method options on the product detail pages. Providing clear information about accepted payment methods streamlines the buying process, making it more convenient for customers and enhancing the overall shopping experience.

MooseDesk_5-1709473418649.png

 

3. Support

 

So a very important in creating great user/customer experience is designing a place where customers can easily ask about your product or feedback their experience.

 

Currently your store has not had such thing and it might be a pain point in shopping online cause there's nowhere to ask and receiver answer.

 

If you want to find a FREE option for that, MooseDesk is a good choice. It's a customer service app/ticketing system that could help you do all the things I have suggested above.

 

If you want to give MooseDesk a try, feel free to do it and hit our 24/7 support so we can help you enhance UX experience.

 

---

 

So that's my review on your store.

 

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION. This would make my day.

 

Thank you and hope you get a lovely day ahead!

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- Was Moosey's Reply helpful? Give me a carrot ... I mean 'Like'
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Neha-Bitqit
Shopify Partner
2048 124 440

Put "Secured and trusted checkout with" in your footer. Other significant observations for store optimization are as follows:

 

  1. The default search landing page is a bit off, I mean it's empty. You can show products on that page as well by simply updating the default search on the website with different search solutions.
  2. You can add social media links, Facebook, Twitter, Pinterest, and Instagram on the site footer.
  3. You should add terms and conditions and FAQs if any, again these also help in building search engine content.
  4. Add a live chat option on the website.
  5. Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high-intent users and their conversion rate is higher than normal users. Check out the features live here.

 

I hope you find these suggestions helpful in enhancing your store's performance and providing an improved experience for your customers.

 

Best
Neha - Shopify Partner

Bitqit is a complete web solutions company that can fulfill all of your web design and development needs. Store setup for the startup, Custom theme and Shopify app development, 3rd party API Integration, Custom Payment Gateway, Theme setup, and customization are the major services that are provided by them. Following are our apps, 1. Sparq is a fast and beautiful product filter and search solution for Shopify store owners. 2. Bodt gives brain to your website with AI-Chatbot powered by ChatGPT that knows your business and converses with your users. 3. TrackOrder It allows shop owners to create a custom order tracking page for their customers