How can I improve my modern camping gear store?

[ccsolutions]

Hello dear Shopify community.

I will stay as short and simple as possible:
Can anyone give advice on my current new Store that me and my team are building?

Our Niche: Modern/Comfort Camping Gear.

Currently our next plans are:

• Tractor order tracking
• Shopacado - Volume Discounts
• Email Marketing settings
• Domain registration

I would also like to mention we have ordered the current products to make professional looking videos and photos, so that everything is looking on same theme.

The current link to our store: https://8fbc5f-3.myshopify.com/

Will be happy to hear any feedback! Thank you in advance! 🙂

[flareAI]

Hello @ccsolutions,

This is Gina from flareAI  app helping Shopify merchants get $7Million+ in sales from Google Search, on autopilot.

Hope you are doing good. Here are few suggestions.

1. Display store's contact info like phone number, email address, and office address in the Contact Us page.
2. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
3. Add more payment options other than PayPal which will be convenient for the customer to purchase products.
4. Add About Us page which is a reflection of the purpose and personality of the business.
5. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
6. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
7. Add data policies (Privacy Policy, Terms of Service, Refund Policy) to your store which helps set expectations with your website visitors. They'll know the types of data you're collecting, why you're collecting, protects the seller from bad customers and ensures that buyers know exactly what to expect when they order a product.
8. It's advisable to include your "Shop All" call-to-action button within the header banner for improved results. Currently it is in middle of the page.

Don't hesitate to ask if you need any further clarification. If you find the answer helpful give it a Like and ✓ Mark it as an Accepted Solution.

Gina

[PageFly-Garcia]

Hi @ccsolutions ,

I'm Garcia from PageFly - Page Builder App.

Congrats to your new store! As a CRO expert, I have some suggestions that I think could help your store improve its conversion rate.

1. Add more sections to the homepage

The homepage is clean and minimal, but it could be more informative and engaging. Here are some sections that you can add to improve your homepage:

• Hero banner: This is a large banner that is displayed at the top of the homepage. It should be visually appealing and attention-grabbing, and it should also include a call-to-action button that encourages visitors to learn more about your store or products.
• Benefits section: This section should highlight the benefits of shopping at your store. What makes your products or services unique? Why should visitors choose you over your competitors?
• Testimonials: Testimonials from happy customers are a great way to build trust and credibility with visitors. They can also help to convince visitors to take action, such as making a purchase.
• Social proof: This could include things like product reviews, follower counts on social media, or awards and recognition that your store has received.
• About us: This section can provide more information about your store, such as its history, mission, and values. It can also be a place to share your story and connect with visitors on a personal level.

2. Make the header sticky

A sticky header is a header that stays put at the top of the page even as the user scrolls down. This can be useful for users who want to quickly access the navigation bar or other important information on the page.

3. Check page speed on mobile

Your store's mobile page speed is 49, which is a bit lower than ideal. You can use Google PageSpeed Insights to check your page speed and identify any issues that need to be fixed.

4. Prepare for the biggest sale of the year

As the holiday season draws near, businesses are already gearing up for festivities like Black Friday Cyber Monday (BFCM) and Halloween. Here are some expert insights to help you enhance your holiday preparations.

• Create holiday-themed landing pages: Create dedicated landing pages for specific holiday promotions or events. These pages can highlight exclusive deals and provide a cohesive holiday experience for visitors.
• Use countdown timers: Use countdown timers for limited-time offers or flash sales to create a sense of urgency and drive conversions.
• Personalize recommendations: Implement a personalized recommendation engine to suggest products based on customers' browsing and purchase history, making their shopping experience more relevant.

Here are my suggestions for your store. I hope they help!

Garcia | PageFly team