How can I improve my new clothing business website for more sales?

[AEI97]

Hi,

Its been a week since I started my business for clothing. From my end, i think the website is looking pretty good but not getting any sale. Moreover, i got a pretty decent traffic as a starter. 

Please help me with your feedback to improve in my business what missing and stopping me to get sales.

[Moeed]

Hey @AEI97 

Welcome to Shopify Community! Can you share your store URL and password if enabled so  I can provide you a feedback on your store?

Best Regards,

Moeed

[AEI97]

Hi Moeed,

Below is URL link for my website.

www.aei97.com

[AEI97]

Hey Bet,

Thank you for your feedback and will make changes to my website. Is there anymore ways to increase sale on the website? 

[AEI97]

Thank you, I will work on your ideas.

[AEI97]

Thank you and i will work on your suggestions. 

[PageFly-Garcia]

Hi @AEI97 

I’m Garcia, a CRO expert from PageFly - Advanced Page Builder app.

First, I wish you a great new year of 2024. May all the best be with you! 😄

As for your store, it looks really stunning and has a promising start. Still, it can use some more improvements so here I’ll provide you with some suggestions to enhance your storefront further and potentially increase your conversion rate in the process:

1. General

• Update your favicon: Favicon expresses a brand’s professionalism. Consider implementing your favicon (a tiny icon on the left side of a browser tab) which is a small version of your brand’s logo.

Here’s an example of Shopify:

• Use a different font: You’re currently using the theme’s default font. If you like it, you can leave it as is. But we generally prefer your brand’s font for that uniqueness and identity. Consider implementing your brand’s font throughout your store.

2. For the Homepage

• Optimize announcement banner: Just a small adjustment to the very top banner on your homepage. Consider changing its color into another that stands out (try crimson or teal) since the current color might be mistaken for a white space. Also, consider updating the content in it, too (update to your current discount offers).

• Optimize hero banner: Hero banner takes up 70% of what your visitors are going to look at the second they enter your store. So, make the most out of it, by increasing your hero banner size to full page and displaying your one premier (or best-selling) product.

• Optimize your header: Consider updating your brand’s logo and add in more items onto your navigation menu like About us, Contact, Promos, etc.

• Update some of your sections: Some sections don’t include a heading at the moment which can cause confusion. Also, a descriptive section is also causing conflicts with your image. Consider updating all of this, too.

• Add more sections: Your homepage should be the start of your customer’s journey, therefore it should include sections that tell who you are and what you sell. Consider adding sections like: About us, Benefits, Testimonials, Newsletter, etc.

3. For the Collection page

• Update some of your secondary images: Some of your products in certain collections (example below is from Women Tops collection) has a size chart as the next secondary image. One way to fix this is to change the 2nd image of that product to another image that shows the product.

• Update your prices: Your prices look fine for now. But you can make them better by making them bold, having them in different colors like red, and giving them a compare-at price (higher price that is striked-through).
• Add customers’ ratings: Add customers’ star ratings and number of star ratings right below the title to increase trustability.

4. For the Product page

• Make your pricing stand out: Like I mentioned in the previous segment, you can make your price bold, be in different colors and have a compare-at price next to it.
• Use color swatches: Color swatches will help your customers recognize the colors of the product they’re getting, which is far superior to plain texts.
• Update your product’s description: You can have your product description in the form of accordions (dropdown menu of different contents), that include: that product’s description, a size chart, and benefits your store offers (free shipping, fast delivery dates, etc.)

Here’s an example template of a product page from us:

I dearly hope that you have found my suggestions useful. If you need any more help, reach out to me here in the reply section.

Wishing you the best of luck with your store-building journey!

Cheers,

Garcia | PageFly Team

[AEI97]

Yes, your ideas are great and i will work on updating them in my website. 

Thank you for assistance and feedback. 

[PageFly-Garcia]

Hi @AEI97 

Great to hear that my suggestions have been of help to you! Hopefully, they can be a solution to you, too.

Drop a response here if you need any more assistance from me.

Cheers,

Garcia | PageFly Team