How can I improve my new ecommerce store for more traffic and sales?

[UniquelyInlcude]

Hi everyone,

I'm new to Shopify and the ecommerce world. My store is new and I am looking to make it better in terms of product, SEO and to build site awareness. Can I you please tell me what can help improve my site (uniquelyincluded.com) to drive more traffic and sales? I have ads running on multiple platforms and post to Pinterest, FB, Instagram and Twitter already. 

Thank you for your time and honest in advance,

[NEDM · Accepted solution]

You're doing a great job with your branding and colors. well done.

On your home page i noticed you need to add padding to the body text sitting under About us & Our mission. That text is almost too small and should consider increasing.

You could look at removing those two sections entirely and putting them on an About us page instead of trying to include it all on the home page.

Also, I noticed that you don't have any options to shop by category in your main navigation bar.

E.g Mens - Womens- (Then include dropdown of the garments. E.g Singlets, Shirts, Hoodies)

This would help people navigate the website and find the correct products.

On your product page, I would remove the "trusted and secured" badge. It looks non genuine and out of place. Cosider changing your add to cart button to an accent colour on your website.

Include a contact email on your contact us page.

Just some quick feedback! Hope it helps.

[UniquelyInlcude]

Hi,

I greatly appreciate the feedback. I had the site built and I'm not
familiar with most of the things you suggested, but I will research the
ones I have not been able to figure out.

Are you a shop owner?

[NEDM]

Hi Uniquely,

No worries at all, I hope it helps!

I have owned multiple dropshipping stores in my time. But I also help to build out stores for clients on Shopify. Along with Klaviyo email automation setup and implementation.

[flareAI]

Hello @UniquelyInlcude,

This is Gina from flareAI app helping Shopify merchants get $7Million+ in sales from Google Search, on autopilot.

I've taken a look at your store and found there are quite a few things which if added can increase sales.

1. Display store's contact info like phone number, email address, and office address in the Contact Us page.
2. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
3. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
4. Blogging is a great tool to enhance your website's visibility and online presence, it's crucial to maintain a consistent blogging schedule and provide engaging content that resonates with your target audience. By doing so, you can increase your website's organic traffic and improve its online reputation.
5. Add the correct account links for Facebook and Instagram in the footer.
6. Add About Us page which is a reflection of the purpose and personality of the business.

There are lots of ways to get more visitors and boost sales in a Shopify store. You can make your store show up better in search results, run ads you pay for, team up with influencers, hold contests and giveaways, catch customers' attention with helpful content, and use email marketing. You can also increase your chances of getting visitors and sales by making your store work well on mobile devices, giving customers a great experience, and providing top-notch customer service.

I hope this information proves useful.

Gina