How can I improve my new online bead store?

[candra72]

Hello, 

I just partially released my store today, not complete yet, still ongoing work.

theluminousbeads.com I just want to have a feel for it and still trying to figure out how to use Google Analytics and all of those things. If you have a little time, please take a look at it and some input would be really appreciated, speed, picture, font size, and anything would help me to get a better grasp on this.

Thank you for your time!

Candra

[PageFly-Kate]

Hi @candra72 

This is Kate from PageFly - Shopify Landing Page Builder App.

Congrats on your new store! I wanted to take a moment to express my deep admiration and gratitude for the incredible work you do at your shop. The care and compassion you put into curating a range of products is truly remarkable. The impact of buying your products is really inspiring.

Your store looks stunning and professional, and I can tell you've put in a lot of effort. I’d love to give you my suggestions as hereby:

1. Create a sticky header

Make your header sticky so that clients can immediately access the search tool and find the products they're looking for.

For example, if your customer is at the bottom of the page, they will have to scroll all the way up to find the search feature, especially on mobile.

2. Add more Add-to-cart buttons

The Add to Cart button is the most critical thing we recommend you include. Users will be able to fill up their shopping carts in one session and then complete the purchase transaction without entering the product page. It will undoubtedly increase your conversion.

3. Add Testimonials Section: 

Humans tend to follow the actions of others when making decisions. Testimonials provide social proof, indicating that others have found value in what you offer. 

4. Run a holiday sales promotion.

Running a promotion for holiday sales is a great way to attract more customers looking for special gifts or accessories. Here are some creative promotion ideas to make your holiday promotions a success:

• BFCM Discounts: Offer a special discount exclusively for clients. This could be a flat percentage off or a tiered discount based on the total purchase amount.

• Free Gift with Purchase: Offer a free, smaller jewelry item with every purchase over a certain amount. This encourages customers to spend more to receive the added value.

• Social media marketing: Leverage social media platforms to promote your holiday offers and engage with your audience. Run festive-themed campaigns, share user-generated content, and interact with customers to build brand loyalty.

Hope my answer will be helpful.

Cheers!

Kate| PageFly team

[candra72]

Hi Kate!

Thank you so much for taking the time to review my shop in great detail, I really appreciate that and I will definitely put them into action. Thank you!!!

Best regards,

Candra

[PageFly-Kate]

Hi @candra72 , you're utmost welcome. I'm so glad if my suggestions can be your solutions 😊

[Summer]

Hey, @Candra72!
 
As @PageFly-Kate has mentioned, the effort you put into your store was evident the moment I landed on your website. It is indeed professionally done and it provides a great buyer experience for your customers. You've done quite a fantastic job as the website has clear product photos, it tells a story about the business and it's also equipped with the information and policies a customer is likely to look for when placing an order.
 
The recommendations Kate has shared are great! While I don't have recommendations to share myself regarding your website design as I can confirm it's ready for your launch, I wanted to hop in here to remind you to focus on your marketing strategy now that your website is good to go. Since the store is already optimized for sales, you need a solid marketing strategy to reach your target audience and attract them to place orders in your store. We have this guide that will help you build a game plan for your advertising tactics so take some time to read through it and put the suggestions into practice. 
 
Additionally, I wanted to mention Cause Marketing and suggest that you look into it. This is related to the business model you're running and I thought you might want to learn some tips on making the most of selling products while contributing to a cause at the same time. By incorporating Cause Marketing strategies, you won't only drive sales but also create a meaningful connection with your target audience.  To further enhance the impact of your business and align it with your values consider implementing the tips from this article on Cause Marketing. 
 
Once again, awesome job! I hope the launch turns out well. If you have other questions, don't hesitate to post on Shopify Community again!

[candra72]

Hey Summer, thank so much for your kind words and input!! I do appreciate the time you took to reply to this  🙂 I will surely look into the cause marketing and learn some more about it 🙂

Thank you!!

Candra

[Idukki]

Dear @candra72 , 

I must congratulate you on your new store. The products look amazing! Really good job on the website so far!

I would like to add that it would help to add some sort of social proof to your website as it greatly improves trust for your business when a potential customers browses through your store.Showing UGC content ( reviews, pictures or videos) from your previous buyers has proven to exponentially improve the conversion rates and AOV for any business! 


Idukki app on the app store helps you collect and display social proof without writing a single line of code! We also provide you a Free Forever plan to test the benefits of social proof yourself!

Good Luck 🙂

[candra72]

Thank you so much, appreciate it 🙂