How can I improve my new online dog product store?

[LukeFurpal]

Hi everyone, I have launched my store a couple of months ago and would like some honest feedback please? I feel like I have hit a wall with what I could do to improve the store. Last month (April) only 2 orders (0.19% conversion rate) over 1000 visits. I have Google, Facebook, Instagram, and Pinterest all set up with marketing regularly. I feel like I am going backwards and would really appreciate any tips or recommendations. Thank you in advance to any comments.

https://furpal.com.au/ - dog products.

[flareAI · Accepted solution]

Hello @LukeFurpal,

I am Gina from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot. I am here to support you.

I've taken a look at your store and found there are quite a few things which if added can increase sales.

1. Add favicon to help visitors locate your page easier when they have multiple tabs open. Also, it will add overall branding consistency and their absence might be seen as unprofessional.
2. Add a Contact Us page for better customer interaction. Also display store's contact info like phone number, email address, and office address in the Contact Us page.
3. Add social media for the store to increase traffic. Social media icons in the footer of your Shopify store can increase the visibility of your social media profiles, making it easier for customers to find and follow you on different platforms.
4. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
5. Make About Us more personal, likable, and believable so that, your prospects are more likely to be comfortable buying from you.

6. Crafting an ideal SEO product title and URL can aid search engines in comprehending the nature of your merchandise and boost traffic to your website. Therefore, it's advisable to maintain a unique and specific product title and URL.

7. Blogging is a great tool to enhance your website's visibility and online presence, it's crucial to maintain a consistent blogging schedule and provide engaging content that resonates with your target audience. By doing so, you can increase your website's organic traffic and improve its online reputation.
8. Add CTA button like Shop Now, Buy Now in the Home page header banner 
The Call To Action(CTA) is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.

Hope this is helpful

Gina

[LukeFurpal]

Thank you Gina, I appreciate your honest feedback. I have implemented some of these changes.

Cheers, Luke.