How can I improve my new online store for better sales?
Hi @InspirationIncl ,
This is Victor from PageFly -Shopify Landing Page Builder App. I would like to give my feedback. Hope this can help!
HOME PAGE:
1. Highlight core products and brand features
I took a quick scan at your store and found some places could need improvement. Currently, it’s unclear which product is your strength product. Your store can carry a wide range of products but it will be more beneficial for you to focus on some key items when it comes to promotion.
- I suggest you design a hero banner and change the heading to a short sentence and a short paragraph that captures the following information: What you sell, Who you are, The values you offer.
- Investing in bespoke product photography is also a great way to increase professionalism and credibility
2. Make your CTA button more noticeable
In this picture, your button has a thin white border, no background and thin, white text, which can be easily blended into the section’s background. Customers can easily skip your button and your conversion rate could be not as high as expected because of this.
COLLECTION PAGE
3. Shorten the product names
It’s definitely necessary to change your current product names into something shorter and memorable. I understand the long name was meant for SEO but I suggest adding keywords to the product description for a sleek and clean aesthetic.
PRODUCT PAGE
4.Add more information in product descriptions on Product details page
I clicked on a random product and had a look at your product details. It’s clear that you have a lot of product variants, however, the product description needs more information to portray a clear vision of your products.
- I suggest adding the following information: country of origin, percentage of each material, storing instructions, measurement,...
- More product photography comparing sizes will also help your customers purchase the right product for their usage.
Furthermore, for the upcoming Valentine's Day, will you run any campaigns? Here are some promotion ideas for your campaigns, I hope they will be useful for you.
1. Personalize Your Offer for Valentine's Day
Gift-giving is almost like a ritual on Valentine’s day. You can make the most out of it by offering products around Valentine's theme.
- If you already have products that people buy on Valentine’s Day, give them a little touch of love. It doesn’t matter if you’re selling a digital or a physical product.
- If you don’t have a physical product, you can still curate special Valentine's Day offers around your services that can be used on Valentine’s Day like “two for one” or “buy one, get one” deals.
2. Mention Your Delivery Time & Rates Clearly
Delivery time is one of those things that can make or break your business. And if it’s some holiday, buyers take the delivery dates too seriously. To convert these visitors into potential buyers, mention your delivery dates clearly across your website, app, and emails. Also, specify the last date to place an order to reach on time.
3. Create Gift Guides
As mentioned earlier, Valentine’s Day is the season of gift-giving. But, when it comes to finding a perfect gift, people have what’s called a perpetual dilemma.
You can do this by making Valentine's day gift guide. Break the guide into sections based on gender, interests, or personality traits like this:
- By Category: Valentine’s Day gifts for her/him, couples, teenagers
- By Price Range: Best Valentine’s Day gift under $25, $50, $100
- By Interest: Gift ideas for art lovers, dog lovers, and foodies
Let me know if you have any questions. Wish you the best of luck!
Victor | PageFly
Hi @InspirationIncl ,
This is Victor from PageFly -Shopify Landing Page Builder App. I would like to give my feedback. Hope this can help!
HOME PAGE:
1. Highlight core products and brand features
I took a quick scan at your store and found some places could need improvement. Currently, it’s unclear which product is your strength product. Your store can carry a wide range of products but it will be more beneficial for you to focus on some key items when it comes to promotion.
- I suggest you design a hero banner and change the heading to a short sentence and a short paragraph that captures the following information: What you sell, Who you are, The values you offer.
- Investing in bespoke product photography is also a great way to increase professionalism and credibility
2. Make your CTA button more noticeable
In this picture, your button has a thin white border, no background and thin, white text, which can be easily blended into the section’s background. Customers can easily skip your button and your conversion rate could be not as high as expected because of this.
COLLECTION PAGE
3. Shorten the product names
It’s definitely necessary to change your current product names into something shorter and memorable. I understand the long name was meant for SEO but I suggest adding keywords to the product description for a sleek and clean aesthetic.
PRODUCT PAGE
4.Add more information in product descriptions on Product details page
I clicked on a random product and had a look at your product details. It’s clear that you have a lot of product variants, however, the product description needs more information to portray a clear vision of your products.
- I suggest adding the following information: country of origin, percentage of each material, storing instructions, measurement,...
- More product photography comparing sizes will also help your customers purchase the right product for their usage.
Furthermore, for the upcoming Valentine's Day, will you run any campaigns? Here are some promotion ideas for your campaigns, I hope they will be useful for you.
1. Personalize Your Offer for Valentine's Day
Gift-giving is almost like a ritual on Valentine’s day. You can make the most out of it by offering products around Valentine's theme.
- If you already have products that people buy on Valentine’s Day, give them a little touch of love. It doesn’t matter if you’re selling a digital or a physical product.
- If you don’t have a physical product, you can still curate special Valentine's Day offers around your services that can be used on Valentine’s Day like “two for one” or “buy one, get one” deals.
2. Mention Your Delivery Time & Rates Clearly
Delivery time is one of those things that can make or break your business. And if it’s some holiday, buyers take the delivery dates too seriously. To convert these visitors into potential buyers, mention your delivery dates clearly across your website, app, and emails. Also, specify the last date to place an order to reach on time.
3. Create Gift Guides
As mentioned earlier, Valentine’s Day is the season of gift-giving. But, when it comes to finding a perfect gift, people have what’s called a perpetual dilemma.
You can do this by making Valentine's day gift guide. Break the guide into sections based on gender, interests, or personality traits like this:
- By Category: Valentine’s Day gifts for her/him, couples, teenagers
- By Price Range: Best Valentine’s Day gift under $25, $50, $100
- By Interest: Gift ideas for art lovers, dog lovers, and foodies
Let me know if you have any questions. Wish you the best of luck!
Victor | PageFly
Hello @InspirationIncl,
This is Gina from flareAI app. Hope you are having a good day!
I've taken a look at your store and found there are quite a few things which if added can increase sales.
1. Add more detailed product description in product pages. The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.
2. Display store's contact info like phone number, email address, and office address in the Contact Us page.
3. Add a FAQ page to provide information on frequent questions or concerns
4. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
5. Showing your average rating gives your shoppers quick information to make purchase decisions. Average ratings provide you with feedback on popular and unpopular products that you can use to make changes.
6. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
7. Make About Us page more personal, likable, and believable so that your prospects are more likely to be comfortable buying from you. Put a face to your business, featuring the founders or the people on your team. You can include images also on the About Us page.
Gina
