How can I improve my new online store for better sales conversion?

[Farazhk]

Hello Everyone, I would like to get some store feedback as its been around a month time since my website launched but there is no sale yet. Although, I am running some Facebook ads, which are helping to bring some traffic and last week sessions were gone up to around 2000 but no conversion into sale Stuffs 4 Newborns. I would appreciate any feedback on my store to improve my sales. Many Thanks

[Farazhk]

Thanks for you valuable reply. Yes, I am already running FB ads for my
store, visitors are coming, very few went for 'Add to cart' but after
that nothing. So I m wondering, why nobody is buying, where is the
issue?
If you could I need any improvement in my store, please let me know.
Many Many Thanks

[Farazhk]

Stuffs 4 Newborns

www.Stuffs4newborns.com

[Farazhk]

If mean FB and instagram, Then yes, I have them. I am running ads and Posts on both of them.

[Farazhk]

Stuff4NewBorn | Facebook

[Farazhk]

Many thanks for your valuable feedback for my store. I really appreciate your above suggestions and I have started working on them. I would love to get in touch with you, regarding my store improvements, any suggestions would be welcome.  Once again, Many thanks

[PageFly-Richard]

Hi @Panamasales 

This is Richard Nguyen - CRO Expert from PageFly- Advanced Page Builder. 

About your questions, I have some recommendations and hope this can help your store to attract more customers and gain more sales:

1. Check pagespeed for your store:

According to the Google Pagespeed Insights, the pagespeed of your homepage is 22 for mobile and 63 for desktop. This score is quite low for a page. If your stores have a low loading time, then your visitors won’t stick around and they will bounce. Stated differently, if your stores have a longer time checkout, your customers can give up. Pages load slowly gives people more time to change their minds.

These are some ways for you to apply to make your store run faster and quickly as well as reduce the loading time:

• Optimize your images
• Reduce server requests and remove excess apps
• Fix server errors
• Lazy loading
• Reduce server requests and remove excess apps

And you can try to improve these factors suggested by Google PageSpeed Insights here:

2. Homepage

2.1 Make the Search field more obvious

The search field must be immediately obvious to the user on the homepage, which typically requires increasing its visual dominance on the homepage and then subduing it slightly on other pages

2.2 Show a highlighted product or the best seller product

Showing a highlighted product or best seller product will help to boost sales for this product.

2.3 Show social media (optional)

The homepage now is showing the Instagram icon. Instead of using the icon only, you can show the media from your Instagram to boost sales.
You can try the Instafeed by SocialWidget or Instafeed | Instagram Feed app.

2.4 Add the benefit bar above the fold (optional)

• The idea is to start off by showing a full width bar that is visible above the fold.
• Benefits The bar container is then populated with 2-4 benefits or reassurances. These are answers to commonly asked customer questions or pain points. These may refer to concerns about shipping, delivery, ratings or any active bonuses.

3. Collection page - Use Load more instead of pagination

• By using the Load more button, customers can compare products loading on one page. This helps to create a constant buying experience for customers
• Instead of switching to many pages, go and back, you can replace the pagination with a Load more button. 

4. Product page - Use color swatches for products

With products that have color variants, you can consider using Color swatches instead of the drop down option. This will make your store look more professional and can gain more interest from customers to the products.

International Women’s Day 2023 (IWD) is just around the corner. With the theme #EmbraceEquality, here are some worthwhile ideas for you to make the most of it:

1. Personalize your discounts and deals 

You can offer sales, discounts or special deals to your female customers to make them feel more valued in IWD! 

2. Show testimonials from female customers

You can show rating stars for each product or you can add customer reviews as text and photos. Additionally, featuring women's portraits with their testimonials would make it even more engaging.

3. Spotlights female staff

This can be a great way to enhance your brand presence as a brand that supports equality for women. You can even promote your own business if it’s women-owned as it is probably a golden opportunity for you to receive the support and promotion from others.

I hope my recommendations will be beneficial for you. Have a nice day!

Richard | PageFly

[AliReviews]

Hello @Farazhk ,

We are AliReviews - All-in-one reviews solution for all businesses. 

We dived into your site and see some good works you do for your site. However, we notice a few things you may want to change to create a better customers experience and boost your sales.

1. Currencies converter:

It's great to see you have the currencies converter here. To make it better, try to add all the flags for each currency.

2. Products sections:

- It'd be better if you can make all your products image in the same size.

- With the price, it would be better if you can remove the "From" and make it at the exact price you want to sell, this won't confuse the customers. Besides, you can make the price more attractive by highlight it.

- Add a CTA button like "Buy now" under each products also a good way to appeal customers and increase the chance of likelihood to purchase, make sure you highlight it to make it looks clickable.

3. Products page:

Everything is great here except when we check the color, as you can see, the picture is not match with the colors chosen.  

4. Pagespeed Insights:

Your site speed performance not really good on both desktop and mobile version. You can try to:

• Optimize images file 
• Optimize your theme's code, remove any unnecessary codes.
• Remove the third-party apps 
• Lazyloading

Hope these can help. Please contact us if you have any further questions, we'd love to assist you. Please hit the Like Button for us, it encourage us a lot.

Regards,

AliReviews.

[Rayshuggs · Accepted solution]

@Farazhk I have a couple of tips I think could help boost your store even further. I use the word “further” because your store as it is, is already quite impressive if I must say.

1) Add links to your Twitter and Tik Tok accounts on the homepage. I think these two are as important to your brand as the Instagram one because they deal with the written and visual aspects of advertising to the largest degrees.

2) A great way to boost sales of various products at the same time is by bundling products together to sell at one joint price.   The Bundler- Product Bundles App would be massively helpful with this. For example, you can easily bundle together some little baby toys along with some baby diapers at the price of one product with the aid of this app. Your task would be just to think of what products work best when matched and the app would take over from there. You can get started with the app here https://apps.shopify.com/bundler-product-bundles