How can I improve my new online store's conversion rate?

[kanyewestnewmer]

Welcome to everybody. I recently established my store, so any constructive critique would be very appreciated. I feel as though I have exhausted my options for improving the shop. Out of 1000 visits, only 2 orders (0.19% conversion rate) were placed in April. I post advertisements on Google, Facebook, Instagram, and Pinterest on a regular basis. I feel like I am going backwards, so I would highly appreciate any help or recommendations. We would appreciate hearing from you in advance.

[Ollie]

Hey @kanyewestnewmer.
 
Thanks for reaching out. 
 
I appreciate the context that you have shared with us as that is very helpful! Would you be able to provide your online store URL for us to explore? 
 
Looking forward to your response. 

[flareAI]

Hello @kanyewestnewmer,

Greetings from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot! I am Gina, and I am here to help.

Can you drop your store link for review?

Meanwhile, here are some suggestions to improve your Shopify store and increase your conversion rate.

1. Optimize your website speed
A slow website can lead to a high bounce rate and reduced conversion rates. You can use free online tools such as Google PageSpeed Insights or GTmetrix to check your website speed and identify areas that need improvement.

2. Improve website design
A visually appealing website with an easy-to-use interface can help to increase conversion rates. Use high-quality images and ensure that the website is mobile-friendly.

3. Simplify your checkout process
A complicated or lengthy checkout process can lead to cart abandonment. Consider streamlining your checkout process by removing unnecessary steps and making the process as easy as possible for your customers.

4. Add customer reviews
Positive reviews from satisfied customers can help to build trust and encourage potential customers to make a purchase. Consider adding customer reviews to your product pages.

5. Optimize product descriptions
Your product descriptions should be detailed and informative, highlighting the benefits and unique features of your products. Use high-quality images and videos to showcase your products.

6. Utilize social media influencers
Partnering with social media influencers can help to promote your products and increase brand awareness. Look for influencers in your niche who have a significant following and engage with their audience.

7. Offer discounts or promotions
Providing discounts or promotions can encourage potential customers to make a purchase. Consider offering a first-time buyer discount or creating a loyalty program for repeat customers.

8. Use email marketing
Email marketing is a powerful tool for increasing customer engagement and retention. Consider sending regular newsletters to your subscribers, offering exclusive discounts or promotions, and keeping your customers informed about new product launches.

9. Offer free shipping
Offering free shipping can be a powerful motivator for customers to make a purchase. Consider offering free shipping for orders over a certain amount or for customers who sign up for your newsletter.

10. Optimize for SEO
Optimizing your website for search engines can help to increase your visibility and drive more traffic to your website. Use relevant keywords in your product descriptions and blog posts, and make sure your website is mobile-friendly.

11. Use live chat
Live chat can be a powerful tool for engaging with customers in real-time and providing quick answers to their questions. Consider using a live chat app to provide excellent customer service and increase customer satisfaction.

By implementing these suggestions, you can improve your Shopify store and increase your conversion rate. Remember to continuously monitor your website performance and make changes as necessary to optimize your store.

Good luck!

Gina