How can I improve my new online store's customer experience?

[asteyavilla]

Hello All, 

I am a new business owner and I am planning to launch my first-ever online store under the Shopify platform. I have done all the required things to launch the store but I have a few requests below if you can please respond it will be great.

Store URL: www.asteyavilla.com

Password: dghk

1. Can you please review my store and provide any suggestions good/bad about it ?

2. Since I am new and I have zero sales so I have selected 'no' under settings to collect taxes until I reach the threshold of 30k, I just want to confirm that this is right (I should not collect any taxes as it's illegal until I apply for the GST/HST number and that I will do after my sales reach 30k in a year)

3. Could you also review if the POS is good and has a smoother customer experience? Is there any feature that I should add to improve sales?

4. Could you also please review if any other apps can be installed to make the store look more real and better for my customers?

Any suggestions or advice are welcomed and I would appreciate it. Thank you 

[asteyavilla]

Sure

[PageFly-Kate · Accepted solution]

Hi @asteyavilla ,

This is Kate from PageFly - Shopify Landing Page Builder App.

Congrats on your new store! Your store looks stunning and professional, and I can tell you've put in a lot of effort. I’d love to give you my suggestions as hereby:

1. Make the Call-to-action more attractive

The background color of the Call-to-action button is kinda blended with the main background behind it.

I suggest you could set an overlay color for the background behind or consider changing the style of the button to make it more standout. This way will help you easily attract customers' attention within the first 5s they landed on your online store. Customers will know where to click and start exploring your collections furthers.

There are some redundant texts in the background as well which makes it not quite clean. Since you are selling jewelry, your online store will need to have a clean and elegant design.

A good, simple and uncluttered hero background that complements the aesthetic of your jewelry and makes them the focal point.

You could use contrasting color palette to highlight the call-to-action like this 

2. Add more Add to Cart buttons

The Add to Cart button is the most critical thing we recommend you include. Users will be able to fill up their shopping carts in one session and then complete the purchase transaction without entering the product page. It will undoubtedly increase your conversion.

3. Include Both the User Rating Average and the Number of Ratings

When it comes to online shopping, customer reviews are crucial. PageFly makes adding testimonials and product reviews to your page ease.

4. Have at least 3-5 product images for all products to facilitate a visual evaluation

In practice, most product types require at least 5 product photographs — and practically none should have fewer than 3 — to honor a user's intense concentration on product images and the requirement to undertake a visual inspection of the product.

You could look at this store design as a reference 

5. Provide images of your products on a human model

Before purchasing fashion items, consumers must be able to visualize how the item will appear on their own body.

Users cannot accurately identify crucial product qualities such as fit and length - how big or fitted is this earring — without a human model for reference. Similarly, finer aspects of proportion and quality can be difficult to judge without the context offered by a model.

6. Run a holiday sales promotion

Running a promotion for holiday sales is a great way to attract more customers looking for special gifts or accessories. Here are some creative promotion ideas to make your holiday promotions a success:

• Student Discounts: Offer a special discount exclusively for students. This could be a flat percentage off or a tiered discount based on the total purchase amount.
• Buy One, Get One (BOGO) Deals: Implement BOGO offers where customers can buy one piece of jewelry and get another at a discounted rate or even for free.
• Free Gift with Purchase: Offer a free, smaller jewelry item with every purchase over a certain amount. This encourages customers to spend more to receive the added value.

Hope my answer will be helpful.

Cheers!

Kate | PageFly team

[asteyavilla]

Thank you, Kate, your suggestions were great. I appreciate your feedback. Could you also comment on the taxes that I asked in my second point?

Regards,

Disha

[PageFly-Kate]

Hi Disha,

I'm so glad that you find my answer helpful.
Regarding your query, I truly wish I could provide the answers you need. But since I'm not entirely sure about the tax issues, I want to suggest reaching out to Shopify Support. They have a team of experts who can provide accurate and up-to-date information to assist you during this time.

[Dan-From-Ryviu]

Hi @asteyavilla 

Here are some of my suggestions hope they can help:

• Change price format of products so all of them appear the same, for example $xx.95 CAD or $xx.99 CAD.
• Change background of Add to cart button to draw attention.
• Add reviews app for your store. 
• Add upsell app so it can help you increase average order value

[asteyavilla]

Hello Dan, 

Thank you for your suggestions. It really helped me. 

Regards,

Disha