How can I improve my new online store's SEO?

Victoria_Watson
Tourist
12 0 6

Hello. I am new to Shopify and not exactly SEO savvy! Would you please look at my store and let me know if there is anything glaringly obvious that needs to be changed? Thanks. Vicky

Replies 2 (2)
Victoria_Watson
Tourist
12 0 6

PageFly-Garcia
Shopify Partner
460 74 129

Hi @Victoria_Watson 

I am Garcia from PageFly - Shopify Advanced Page Builder App. I really like the simple and elegant design of the page. It's easy to navigate and I can quickly find the information I'm looking for. From my CRO expertise, I have some feedback for your Store and hope that they can help you increase the design. 

1. Have Favicon

A favicon is an opportunity to reinforce your brand identity. By using your logo or a unique icon, it helps users quickly recognize and associate your website with your brand.

PageFlyGarcia_0-1694057130631.png

A favicon is a small but significant element that contributes to branding, recognition, and a positive user experience. It's a simple way to add a professional touch to your website.

2. Add clickable banner

As I see, your website design is focused on simplicity and minimalism, a hero banner may not align with the overall aesthetic. However, a clickable banner serves as a navigation aid by offering a direct link to a relevant page or section of your website. This can improve user navigation and help visitors find what they're looking for more efficiently.

 

PageFlyGarcia_1-1694057130472.png


3. Add some sections

  • Announcement bar: This section can attract attention, create a sense of urgency, and incentivize visitors to make a purchase. 
  • About us: The "About Us" section provides an opportunity to introduce your brand, tell your story, and showcase your unique value proposition. 
  • Highlight core products, brand features: To make your products more outstanding, you can show customers some more unique features about your clothes or accessories like what materials, how it is different from others’ stores, how you pack your products…

4. Optimize the images height

Consistent image heights create a visually pleasing and organized layout. When images have varying heights, it can lead to a disjointed and cluttered appearance.

PageFlyGarcia_2-1694057130723.png

 

5. Make use of Holiday season

As we near the holiday season, and numerous businesses are already preparing for events like Black Friday, Cyber Monday (BFCM) and Halloween…, your products are exceptionally well-suited for this festive period. I strongly advise following these suggestions to maximize the holiday spirit:

  • Provide a gift-wrapping option at checkout to offer convenience to customers buying gifts for others.
  • Offer personalized suggestions: Integrate a recommendation system that tailors product suggestions according to customers' browsing and purchasing history, enhancing their shopping experience with more pertinent choices.

PageFlyGarcia_3-1694057130742.png

 

Cheers,
Garcia| PageFly

Please let me know if it works by giving it a Like or marking it as a solution!


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