How can I improve my new online store?

[vdnlingerie]

Hi - as per subject title!

Would love it if the community could take a look at the store I've launched just this Sunday and provided me with some feedback.  Looking forward to the journey!  The store is:  https://viedenuit.com

Thanks a bundle!

[OneCommerce]

Hello @vdnlingerie ,

We are OneCommerce - an eCommerce Solution Platform.

Welcome to Shopify Community and congratulate you on your new eCommerce business. We dive into your site and all you products look fabulous. However, to improve and increase your conversion rate, here are a few suggestions you might want to take:

1. Add CTA buttons

- Consider to add your CTA button (call - to - action) like "Add to cart" or "Buy now" to attract your customer and increase the chance to get purchases.

2. Testimonials

Make this section more attractive by changing the fonts or customize your content. Or, you can add the testimonials section. Reviews always be the first thing people will notice when they scroll through your websites, good reviews can build trust for your customers.

3. Consider to run the promotion

It's about time for Valentine, you can consider to:

- Discounts: You can set 10% off for a combo/ a set for purchase in Valentine day.

- Gift set: Create a gift set or set a gift guidelines for customers (Guidelines based on colors/ set/ size)

Hope these information will help you. If so, please hit the Like button to let us know, it encourage us a lot.

Best regards,

OneCommerce team.

[vdnlingerie]

@OneCommerce - Thank you so much for the feedback!  I have removed those 3 "blurbs" that were fairly useless I think 🙂 ... you are right - adding CTA buttons is my next thing to do; when I tried to add the default ones, the look was not exactly great so I'm not working to correct that.  Love the idea of a promotion!  Thank you so very much for your feedback!

[Rayshuggs]

Greetings to you @vdnlingerie , firstly congratulations on launching your new store it’s no easy task and hopefully it marks the beginning of a successful journey! I have some suggestions for your store which I hope can help with this.

1) You should insert some categories on the homepage for various descriptions to catch the attention of your customers such as for best selling products and newest arrivals in your store. 
2) You should create accounts on various social media platforms and provide them on the homepage. This is very crucial as social media marketing cannot be understated in the current atmosphere of sales and shopping.

3) Your store is a newly opened one so you have two major goals - to attract first time customers and make them stay. For this purpose, you could make use of various subscriptions to draw them in and keep them shopping in your store long term. A great tool to help you along with this is the Seal Subscriptions App. This app would basically help handle this task for you and you can give it a better look here https://apps.shopify.com/seal-subscriptions 

[vdnlingerie]

Hi @Rayshuggs - very good point about social media.  I have some already - including a facebook page (I needed one for my facebook advertising campaign which is currently running) and I also have an instagram page - "vdnlingerie" I need to update it and may be at some point in time also create an instagram ad campaign to drive more traffic to the store not only through facebook but also through instagram!  thank you!

[Dolores-GSP]

Hello,

Have you ever optimized your store on mobile mode? I think the traffic will more likely come from mobile phones.

I think the title of "A Taste of Our Collection" and the following paragraph is not necessary. The product pictures say louder than words. 

But the pictures in the collection section are too big in size, This section should within a screen.

Putting a video of other brand is strange. It does no good for your own brand but a distraction. And it's 19 mins long. It will definitely drag down your website's loading speed.

The last is the background color. Black creates a sense of mystery, but all-black goes overboard. FYI.

[vdnlingerie]

@Dolores-GSP - hello!  thank you for all your suggestions.  I have removed the video - I wanted to make my site a bit more "dynamic" but you are right - and therefore I have corrected that.  Very clear point about the all-black background.  I turned it to white and I think it actually looks much better, so thank you for that recommendation as well!  I also removed "a taste of our collection" - instead, I have simply added 4 items from each of my collections to make potential customers interested.  I have yet to add CTA buttons and also work a bit more on my descriptions.   Thank you for all your feedback!

[Ollie]

Hey @vdnlingerie.

Thanks for reaching out.

I appreciate that you have included your online store URL for us to explore!

Looking into your online store, I noticed that you are using the announcement bar on the homepage. What do you think about utilizing the announcement to inform your customers of any ongoing free shipping offers or discount codes available. It is a great way to create a buyer incentive to get your visitors browsing through the available collections.

I did take note that you do not currently have a favicon set for your website. A favicon is a small square image that represents a website in web browser tabs. If you take a look at the top tab bar of your browser right now, I’m sure you’ll see several favicons! Typically, favicons feature a logo, the first letter of the company name or simply an image that reflects the specifics of the website it represents. Adding a favicon to your online store can help strengthen your brand and add a polished look to your website. You can click on this link to read instructions on how to create and add your own favicon your store.

Keep in mind that these images are displayed quite small, so it's good to keep in mind that the image you use should be readable at small sizes.

Let us know if you have any questions.

[vdnlingerie]

Hi @Ollie - yes, the favicon is a recurring suggestion by the community!  I will definitely work on that.  Thank you as well for the link - it does say that it timed out though and i can't seem to load it but i have also read on the site that there may be some technical difficulties?  I'll patiently wait until I'm able to access the url!  thanks again!

[PageFly-Victor]

Hi @vdnlingerie ,

This is Victor from PageFly - Landing Page Builder, I’d love to give you my suggestions as hereby:

HOME PAGE

1> Add more Add to cart buttons

The Add to Cart button is the most critical thing we recommend you include. Users will be able to fill up their shopping carts in one session and then complete the purchase transaction without entering the product page. It will undoubtedly increase your conversion.

2> Include direct links in the footer to the "Return Policy".

Can the item be returned? was a common query from test participants regarding return policies and practices while making an online purchase. Do I have to foot the bill for return shipping? How much time do I have to return something? Does the shipment time count toward that deadline? The answers to these questions are frequently crucial to a user's purchasing choice because they must have faith in their ability to return the goods if there is a problem and be reassured that the return process will be easy and uncomplicated.

3> Add more sections to the Home Page

You may also add the following sections to your homepage to increase conversions:

• Increase sales by emphasizing your featured products: when the homepage failed to adequately emphasize why the business and its products were unique, subjects quickly lost interest in the brand and were more likely to leave the site.
• Add your brand's story/feature to increase interaction.

PRODUCT PAGE

1> Include Both the User Rating Average and Number of Ratings

When it comes to online shopping, customer reviews are crucial. PageFly makes adding testimonials and product reviews to your page becomes an ease

2> Display both regular price and discount price: 

It's preferable to provide both the regular and discount prices so that the audience can see the true number dropdown and decide to buy the product:

3> Display a minimum of 5-6 reviews by default, with the ability to “Load More”

As previously mentioned, reviews are extremely significant when making a "Buying" decision; hence, showing 5-6 reviews as defaults will not only increase your brand's credibility, but will also keep the page responsive.

4> Add recently-viewed section

You might consider giving all users (including those who aren't signed in) access to a history-based recently viewed things list, and allowing them to change it.

For a variety of reasons, users may desire to revisit previously seen content.

For example, throughout both mobile and desktop testing, people frequently wanted to return to a product they'd seen before simply to reevaluate it after having looked at and rejected other options. Users will become bored and dissatisfied if it is too difficult to refind previously viewed things, and they may decide not to buy anything at all.

Furthermore, for the upcoming Valentine's Day, will you run any campaigns? Here are some promotion ideas for your campaigns, I hope they will be useful for you.

1. Personalize Your Offer for Valentine's Day

Gift-giving is almost like a ritual on Valentine’s day. You can make the most out of it by offering products around Valentine's theme.

• If you already have products that people buy on Valentine’s Day, give them a little touch of love. It doesn’t matter if you’re selling a digital or a physical product.
• If you don’t have a physical product, you can still curate special Valentine's Day offers around your services that can be used on Valentine’s Day like “two for one” or “buy one, get one” deals. 

2. Mention Your Delivery Time & Rates Clearly

Delivery time is one of those things that can make or break your business. And if it’s some holiday, buyers take the delivery dates too seriously. To convert these visitors into potential buyers, mention your delivery dates clearly across your website, app, and emails. Also, specify the last date to place an order to reach on time.

3. Create Gift Guides

As mentioned earlier, Valentine’s Day is the season of gift-giving. But, when it comes to finding a perfect gift, people have what’s called a perpetual dilemma. 

You can do this by making a Valentine's day gift guide. Break the guide into sections based on gender, interests, or personality traits like this: 

• By Category: Valentine’s Day gifts for her/him, couples, teenagers
• By Price Range: Best Valentine’s Day gift under $25, $50, $100
• By Interest: Gift ideas for art lovers, dog lovers, and foodies

Hope it helps and happy selling!

Warm regards,

Victor | PageFly

[vdnlingerie]

@PageFly-Victor - blown away by the detailed response.  Some things already mentioned by others but my key focus now is the product page which definitely needs a fair bit of tender love and care 🙂  great idea as well about the gift guides ...

[flareAI]

Hello @vdnlingerie,

I am Gina from flareAI app. Hope you are having a good day.

Here are few suggestions on your store.

1. Consider adding a Home page link in the header menu.
While most users are probably aware that the logo is usually a Home link, certainly everyone doesn't.
2. Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website. See shopify help here
3. Add sections like 'New Arrivals', 'Featured Collection', 'Hot Sellers' to help keep customers updated on new products and give exposure to new collections.
4. Display store's contact info like phone number, email address, and office address in the Contact Us page.
5. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
6. Add the social media accounts in the store footer also. Having social media for the store will help increase the traffic.
7. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
8. Add more detailed filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
9. Showing your average rating gives your shoppers quick information to make purchase decisions. Average ratings provide you with feedback on popular and unpopular products that you can use to make changes.
10. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
11. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.

Gina

[vdnlingerie]

@flareAI - thank you so much for the feedback.  The addition of a favicon has been mentioned in a few places so will make sure to do that.  Great thought about the FAQ section; definitely something that made itself into my list of things to add.  I also believe it helps out with Google SEO.. so that will definitely be done.  Blogging is a great idea as well - was already thinking of a few topics...

Thanks again for all your feedback!