How can I improve my new personalized cellphone case website?

[Bholt]

Hello All, I would love some feedback on my new Shopify website. I'm doing this website on my own and feel that it needs help! I'm new at this so any help is appreciated! I'm selling cellphone cases that can be personalized or no personalization, whatever the customer wants. I've added info on the home page and to the product page that I feel explains how the process works. So far I haven't had many visitors and the only sell was myself. lol I wanted to see how the cases looked!

Tell me guys, what do you think I need to change and fix? 

My website is: saywhatcases.com 

Thank you for your time! And I look forward to hearing from you.

[Bholt]

Thank you! I will let you know when I'm available for that call.

[Bholt]

Thank you for your input! I will follow your recommendations .

[PageFly-Kate · Accepted solution]

Hi @Bholt,

This is Kate from PageFly - Shopify Landing Page Builder App. 

Your store has a great design, and I believe there are some simple CRO tips that could further improve your conversion rates. I'm eager to share my thoughts on this with you:

1. Adjust hero banner section

The text on the hero banner is difficult to read. You can alter the text color or add an overlay to the background image to enhance readability:

To enhance clarity, it would be beneficial to relocate the 'Browse our awesome cases and bags' button to under the heading of the first hero banner.

You can check this image for reference:

2. Avoid blank space on the page

I realized that on there are some blank space on the page, you can consider to add more collection or range these sections again:

3.  Add more information on the homepage

Trust badges, such as icons showing secure payment or official approval logos, help customers feel safe and confident that your store is a legitimate place to shop. This is really important for clothing stores, where people often worry about the quality of the products and the safety of their payments.

Link your social media accounts to your store. This helps you connect better with customers and keeps your store in their thoughts, which can lead to more sales in the future.

Like this:

4. Prepare for Christmas promotion

It's great that you're offering a 20% off sitewide sale for holiday, but I couldn't find any products or collections on sale because the announcement bar isn't clickable. Consider adopting these strategies, you can use a page builder app to create a section with:

• Campaign Concept: Promote your products as perfect gifts.
• Use scarcity language: Use words like "limited time," "while supplies last," and "don't miss out" to create a sense of urgency.
• Add a countdown timer to instill a sense of urgency and motivate immediate purchases.

I hope that my recommendations will be useful and insightful for you. Merry Christmas 🎄 !!  

Wishing you continued success,

Kate - PageFly Team

[Gojiberry-Amee]

Hi Bholt, 

This is Amee from Gojiberry - Shopify Survey & Feedback App. 

Congratulations on launching your store! I took a look at your store and have a few suggestions that will help increase traffic and conversion rate: 

1. Testimonials. Good work for starting on this. Is there any way to get friends and family to buy and leave you reviews? Right now a single review doesn't sound the most convincing. 
2. Revamping detail pictures. The current custom messages on the phone case seem photoshopped. How are you customizing the cases? Engraving? Stickers? It would be great to see a real example of a finished case, especially on the home page. 
3. SEO Keywords. It's great that you have a "saying" as a part of the brand and I understand where you are coming from. I would suggest adding frequently searched keywords by doing some keyword research on Google Keyword Planner. Perhaps your potential customers are searching "customizable phone case" rather than "saying". Put plenty of keywords in the title, description, and Google meta description for your site. 
4.  Adding a blog or Social media feed. Showcase real-life examples of how people have used your customized phone case service. Are they celebrating someone or something special? What is the story behind that? 
5. Ask your customers! (Most effective for increasing conversion) When you have some converting customers, ask them how they found out about your shop. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that.

Hope this helps! 

Amee | Gojiberry Team