How can I improve my newly developed online store?

[Carrie01]

Hey all.  I started developing my store at the end of February 2023. I'm almost ready to stop adjusting the store so I can begin to market heavily. Can I ask for some feedback on my store just to see if I've missed anything that you might consider crucial. I've had a few sales so far. Thanks

https://www.loveshoppingbeauty.com

[PageFly-Kate · Accepted solution]

Hi @Carrie01 ,

This is Kate from PageFly - Shopify Landing Page Builder. I would love to provide my recommendations for your store. Your store is pretty. I have just some small things I'd suggest for your Homepage for a better chance of gaining sales. May it help!
1. Make a Sticky Header
Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header.
You see, when you scroll down, there is no quick way to come back to your menu, especially on mobile. You do not have an anchor button to “Back to the top”, so it makes it very inconvenient for customers to go back to your menu and see other pages, products, etc.

2. Improve your Hero Banner
The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first. Your current images are pretty but it's too long and doesn’t show the attractive products you have.
What should you do?
- Add a premium banner. It makes your site more professional and helps attract the attention of customers
- Display the products on the banner. As soon as they see your sign, let your customers know what you're selling. You can use slideshow, the other text color to make it highlighted

3. Clear Call-to-Action buttons

The primary call-to-action (CTA) button, "Shop Now," could be more prominent and visually distinct. Currently, it blends in with the overall design and may not immediately catch the attention of visitors. Consider using a contrasting color, a larger size, or an eye-catching design to make it stand out and encourage more clicks.

4. Testimonials or Social Proof

Adding customer testimonials or social proof on the homepage can help build trust and credibility. Consider incorporating a section or a carousel with positive reviews from satisfied customers. Real testimonials can have a significant impact on visitors' purchasing decisions.

5. Additional Visual Elements

While the homepage design is clean and minimalistic, it could benefit from additional visual elements to make it more engaging and visually appealing. Consider incorporating lifestyle or product images that reflect the essence of your brand or featured products. Visuals can help create an emotional connection with visitors and increase their interest in exploring your products further.

Let me know if you have any questions. Hope my solutions can help you improve your CRO.
Good luck and have a nice day! Cheers!

[Carrie01]

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[PageFly-Kate]

Hi @Carrie01 , what is the code for? Do you need any help for this code?

[Carrie01]

Hey PageFly-Kate, Thank you for your feedback. It was very helpful. Not sure what the code is. Please ignore.

Thanks

Carrie01