How can I improve my newly launched online store?

[ChromaticPress]

Can you rate my store and give me suggestion on improvements?

Open to listen both positive and negative feedbacks

https://chromatic-press.myshopify.com/ 

[Emily]

Hi, @ChromaticPress.

Thank you for reaching out, and welcome to Shopify!

Your store looks great, and you have really lovely products! I have a few suggestions that should help increase traffic to your business. I saw that the reversible bucket hat is priced at $2,000; this may have just been a mistake, but important to fix. Before your customers can checkout, they need to log in to their account or create an account. I recommend removing that for a smoother checkout process, as it is just an extra step. One last thing I recommend is adding policies to your store, such as a shipping policy, refund policy, and terms of service agreement, as these provide essential information to your customers on how your store operates.

Please let me know if you have any further questions or want me to take another look once you have made those changes!
 
Talk soon, 

[ChromaticPress]

Thank you @Emily 

Great suggestions! I fixed bucket hat price. Will add policies as you suggested

[Emily]

Hi, @ChromaticPress.

Thank you for your response! 

Awesome, those are great changes to make. A lot of these other suggestions are great as well and add to store credibility.

Best of luck with your business!

[Cart-Critique]

Congrats on the launch! Your site looks great 👍

What @Emily said is right on, especially your policy pages. Just a few other notes:

1. Install a Meta pixel.
   
   
2. I'm sure this is on your to-do list, but you need your own domain name.
   
   
3. Your home page looks great, but the featured Collection block near the top seems out of place to me. If you want to show off some products that high up on the page, showing the items in use with a carousel would look more intentional.
   
   
4. Whenever you decide on your shipping policies, adding a FAQ page that talks about some of those basic questions (processing times, delivery times, any questions about submitting custom designs, etc etc) is a great way to build trust.
   
   
5. I'd recommend expanding your About Us section into a full page as well. People will want to support your brand if they can get behind your mission, so let them know why you do what you do, how you got into it, why you love it, and any other relatable facts you can think of.
   
   
6. You may want to consider a coupon code incentive, at least at first. Klaviyo has a free plan to get you started. This will increase the chances of you making a sale, but even if they don't buy right away, you may get an email address for your list which will be crucial to your lifecycle marketing plan.

Take care!

[PageFly-Richard]

Hi there @ChromaticPress

This is Richard from PageFly - Shopify Landing Page Builder App. I would like to give my suggestion for your Homepage, Product details and Checkout page. Hope this can help!

HOMEPAGE 

• Add a Search Bar: You should consider adding a search box to your website header. This can make it easier for visitors to find specific products or information on your site.
• Special Offers: Consider including any special offers or promotions you have in your website header. This can help grab visitors' attention and encourage them to take advantage of your offer.
• Move the headline and CTA “above the fold” area: Above the fold means your screen that can be seen without scrolling. By moving the headline and CTA, site visitors can’t miss and CTA button and increase the conversion rate 
• Add photos for testimonials. There are currently 2 testimonials with photos, I suggest you add photos for others to bring more consistency. The length of each testimonial should be equal to each other as well. 
• Add a popup window to encourage customers sign up: With a coupon code as a prize, customers are more likely to sign up and subscribe for your emails 
• Add return policy, shipping policy and FAQ in the footer: As a new business, it’s important to build trust and guide customers through your process and policies. It’s definitely more crucial as your store is in a print on demand business offering personalized prints.

PRODUCT DETAILS PAGE

• Add Size chart: Since your store offer apparels, you should include a size chart to help customers find the the size fits them best 
• Add at least 3-5 photos for each product: To help customers visualize the products better, you should include close up photos to describe details, lifestyle photos and in scale photos as well. 

CHECKOUT PAGE

• Add guest checkout option: Currently, customers have to log in in order to checkout. From my CRO expertise, the long process of creating an account will prevent them from making a purchase and create a high cart abandonment rate. I suggest you add guest checkout with no logging option for a better shopping experience.

Furthermore, to increase mobile experience for your store, you can consider the following themes which are made with a mobile-first mindset: Blum, Refresh,...

Let me know if you have any questions. Wish you the best of luck!

Richard | PageFly

[AliReviews]

Hello @ChromaticPress 

We dived into your store site and saw your amazing works. Here is a few suggestions we think you should take to improve your site designs and boost your sales.

1. Favicon:

Adding a favicon to your site to increase the brand awareness, people will recognize your store easier on their tabs.

You can find how to add a favicon here 

2. Header:

- Make your header sticky to allow your customers access to any categories that they want while scrolling through your store. 

- You can invest more to make your header looks eye-catching and inspire people to scroll more, maybe you can add a promo on the top to attract people. 

3. Highlight your CTA buttons:

Highlight your CTA buttons to make them looks clickable here, remember to make them in the same style to create a good visualization.

4. Add a hyperlink:

You can add a hyperlink to these category, which can redirect customers to the related products, this can help you customers find more about your products and they can know what they want easier

Hope these can help you out.

Regards,

Ali Reviews team.

 

[oscprofessional]

@ChromaticPress,

Welcome to the Shopify community.

Hope you are doing well. Here are a few suggestions.

Logo: You should need a proper logo to represent your brand. It should communicate your brand's message, values, and identity. It should be simple, distinctive, and memorable.

Logo Size: It’s important to note that your logo does not need to be exactly 410 pixels wide by 205px high.

Front Images: Use good quality featured and right dimension banner images with call-to-action buttons to captivate user attention. It should be resized images for mobile screens.

Please read these blogs: 

https://www.oscprofessionals.com/blog/shopify-image-sizes-the-ultimate-guide/

Images should be in the best format.

https://www.oscprofessionals.com/blog/how-to-specify-image-dimensions-for-shopify-images/

Homepage: Homepage designs guide your visitors around your website. To engage visitors you need to work on the homepage layout design.

Include trust indicators on the homepage. Homepage content should be strategically decided. You can add a ‘Call to action banner’ ‘New arrivals’, ‘Top selling products, Most popular collection, announcement bar, Today's deals, and offers, etc on the homepage to engage users.

Your store should be clear navigation. The store should have easy to access the shopping cart.

Add Blog: You know creating/adding blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, and social media promotion to drive search traffic to your website.

Blogs build trust with your customers and improve shopify SEO ranking. Blogs can boost sales.

Trust Signals: Show off trust signals and customer testimonials to boost conversion. Customer testimonials and trust Signals build customers' trust and help customers to feel more secure in their buying decision.

Improve SEO, links, usability, and performance score to increase conversion & sales (Your page could be better)

Check your store with the Page insight tool to get the score. because the low mobile score can kill the website traffic and lose revenue. optimizing a Shopify site for high page load speed is a major priority.

Check this link for speed optimization of shopify store 👍

https://www.oscprofessionals.com/blog/shopify-speed-optimization-guide/

https://www.oscprofessionals.com/blog/shopify-speed-optimization-step-by-step-guide/

Compare your store with your competitors. Also compare your product price with others. Also check the shipping cost you are  offering. 

Google Search Console : 

Is your website exist on the search result page? (Your brand name). If yes then it's good to see, google is indexing and the user will reach you easily. Unless your store is completely invisible. 

If you are not using the Google Search Console yet, set it up now. Google Search Console report will let you know if your pages are indexed or not at all. If none of your pages can be found by Google, then it may have an issue, as this means no organic traffic at all. And No traffic means no Conversion.  

• Find the Pages, Where You Lose the Most Customers. Convert More of the Shoppers Who Put Products in Their Carts. Check your store bounce rate.
• Showcase How Popular Product Pages Are. Promote Offers With Push Notifications in the form of Popups or announcement bars. Optimize Your Product Pages. 
• Look at the difference between your New Visitors and your Returning Visitors. For most Shopify stores, your returning visitors will have a much higher conversion rate than your new visitors.

Refer these blogs to get more knowledge about Conversion :

https://www.oscprofessionals.com/blog/improving-e-commerce-conversion-rate-in-shopify-store/

https://www.oscprofessionals.com/blog/10-techniques-guaranteed-to-increase-your-shopify-conversion-r...

You need to focus on the following points........

• Highlight product benefits clearly
• Allow guest checkout.
• Choose relevant keywords
• Identify your target customers.
• Use design to improve user experience.
• Create Content That Converts
• Mobile-friendliness
• Check bounce rate regularly
• Offer competitive prices 
• Send Relevant Emails
• Make Use of First-time Offers 

Hope these points will help you! We will share with you a free audit report of your store If you wish!

Visit our website to get more information :

 https://www.oscprofessionals.com/search-engine-optimization/

[flareAI]

Hello @ChromaticPress,

Greetings from flareAI app helping Shopify merchants get $5Million+ in sales from Google Search, on autopilot! I am Gina, and I am here to help.

Having taken a close look at your store, I believe that below suggestions could help drive sales.

1. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
2. Display store's contact info like phone number, email address, and office address in the Contact Us page.
3. Add social media for the store to increase the traffic. By linking to your social media profiles, you can drive traffic to your social media pages, increasing your followers and potential customers.
4. Add a FAQ page to provide information on frequent questions or concerns
5. Add About Us page which is a reflection of the purpose and personality of the business.
6. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

7. Add detailed filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
8. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
9. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
10. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.

Hope this helps

Gina