How can I improve my newly opened online store?

[Paige3man]

Just opened and would like some feedback https://raylights.co.uk

[stefansweb2020]

The UI/UX design for customer experience is terrible, you will need to find some web designer who has experience with direct response advertising and conversion rate optimization to help you out create whole new store that will sell.

[Paige3man]

What is UI/UX? and what part of my store is bad?

[stefansweb2020]

The UI - User Interface, UX- User Experience. Those design principals are no where found In the store In overall whole store Is design badly. It's really depend how much budget you have to invest to correct all these things, and to learn more about your store

[MooseDesk]

Hi @Paige3man,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Ticketing System App.

Congratulations on the opening of your store! It's truly impressive, and I can see the dedication you've poured into its creation. While it's already great, I do have some suggestions to help make it even better. Here are a few of my recommendations for better customer experience, if you don't mind taking a look.

1. Navigation Menu

Consider consolidating all your products into a single section in the navigation menu, which could be named 'Our Products' or 'Collections.' Additionally, introduce a dedicated navigation option for users to easily explore your best sellers or the latest arrivals. This approach enhances user navigation, providing a more streamlined and simplified shopping experience on your website.

2. Font Readability

The current font used on your website appears relatively hard to read and can give an unprofessional impression. Consider selecting a font that enhances readability and complements the overall aesthetic of your site.

3. Homepage

3.1. Hero Banner

The quality of the hero banner image is noticeably blurry, impacting the overall professionalism of the site. Consider updating the image to a higher resolution to create a more visually appealing first impression for users.

3.2. Banner Slider

Consider transforming the 'Shop our latest arrivals' section into a banner with a clear call-to-action button, such as the 'Shop now' button, enabling users to navigate to a new page showcasing all your newest products. Additionally, think about grouping this banner with your 'Best Sellers' banner within a banner slider. This approach optimizes both homepage space and user experience. 

3.3. Reviews/Testimonials Section

Integrate a dedicated reviews/testimonials section to boost the credibility of your store. Positive feedback from previous customers can instill trust and confidence in potential buyers.

Here is an example you can follow: 

3.4. Section Naming for Clarity

Name sections strategically to convey their purpose. For instance, rename this section "Why you should buy [your product] from our store?" to highlight your unique selling points, fostering trust and encouraging purchases.

4. Footer Reconstruction

Revamp the footer to include essential elements, such as a copyright note to protect your content and a detailed shipping policy. This not only ensures legality but also informs users about your shipping procedures, promoting transparency and trust. For further guidance on what should be included in the footer, you can refer to this article.  

Here is an example for you:

5. Contact Us page

Consider removing the FAQ section from the Contact Us page, as the content is already available on other pages. Streamlining this section will simplify the user experience. If feasible, you can create a dedicated FAQ page for better organization. 

6. Product Page

Assess and possibly eliminate sections on the product page that may confuse users. If you intend to retain this section, kindly provide a clear name and enhance its visual appeal. 

7. Customer Support

While live chat undoubtedly adds value, adopting a more comprehensive customer support strategy can have a substantial impact. I propose integrating a ticketing system that seamlessly incorporates multiple communication channels. This approach ensures customers can contact you through their preferred means, be it email, chat, or other platforms.

To achieve this, I recommend exploring MooseDesk, a free application that combines support, a help center, and a ticketing system. MooseDesk offers features such as auto-reply during non-business hours, a proactive help center, and a user-friendly widget layout, providing an efficient solution to elevate customer support on your platform. 

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered, please mark this as 'SOLUTION’.

Thank you, 

MooseDesk - All-in-one Shopify Ticketing System App

[Neha-Bitqit]

Put "Secured and trusted checkout with" in your footer. Other significant observations for store optimization are as follows:

1. The default search landing page is a bit off, I mean it's empty. You can show products on that page as well by simply updating the default search on the website with different search solutions such as Sparq.
2. Sticky header is recommended, as it makes it easy for the user to directly jump to the menu at any point of time while they are navigating through the Site.
3. Make sure your social media pages open at the new tab instead of the same tab. This will ensure your customers stay on your website while looking at your social presence..
4. Add a contact form for the visitors.
5. You can add Sitemap on the site footer, again these also help in building search engine content.
6. You should add FAQs if any, again these also help in building search engine content.
7. Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high-intent users and their conversion rate is higher than normal users. Check out the features live here.

I hope you find these suggestions helpful in enhancing your store's performance and providing an improved experience for your customers.

Best
Neha - Shopify Partner