How can I improve my newly revamped online store?

[Markssxx]

Hi can I ask for feedback for my revamped store? It has been changed and looks much better. I am aware there are a couple of typo errors and the products need checking as there is duplications. But these are just for testing purposes. Thanks. https://click-a-gift.com

[VeryCraftea]

Hi

Just having a quick browse:

• You have two cookie acceptance bars that appear at the bottom
• Your Facebook and Instagram buttons just return back to the same page

[Markssxx]

Thanks I am working on the social media buttons and will remove one of the cookie bars thanks.

[PageFly-Kate]

Hi @Markssxx ,

This is Kate from PageFly - Shopify Landing Page Builder App.

Congrats on your new store! Your store looks stunning and professional, and I can tell you've put in a lot of effort. I’d love to give you my suggestions as hereby:

1. Create a sticky header.

Make your header sticky so that clients can immediately access the search tool and find the products they're looking for.

For example, if your customer is at the bottom of the page, they will have to scroll all the way up to find the search feature, especially on mobile.

2. Add the real Call-to-action button.

Buttons are the call-to-action on your website. The use of these buttons is crucial for giving your customers a seamless and easy purchasing experience. 

I suggest you keep the plain background image only with no button and set up a real call-to-action button above it. An effective button can boost your conversion rates, while a subpar button might cause customers to abandon their shopping carts and lose out on sales.

Moreover, you could consider switching to another hero banner since the current one has a lot of elements, which can make customers feel distracted.

The hero banner should highlight the Call-to-action. You can take this picture below as a reference

3. Add more Add-to-cart buttons.

The Add to Cart button is the most critical thing we recommend you include. Users will be able to fill up their shopping carts in one session and then complete the purchase transaction without entering the product page. It will undoubtedly increase your conversion.

4. Provide images of your products on a human model

Before purchasing fashion items, consumers must be able to visualize how the item will appear on their own body.

Users cannot accurately identify crucial product qualities such as fit and length - how big or fitted is this bracelet— without a human model for reference. Similarly, finer aspects of proportion and quality can be difficult to judge without the context offered by a model.

5. Include Both the User Rating Average and Number of Ratings

When it comes to online shopping, customer reviews are crucial. PageFly makes adding testimonials and product reviews to your page an ease.

6. Run a holiday sales promotion.

Running a promotion for holiday sales is a great way to attract more customers looking for special gifts or accessories. Here are some creative promotion ideas to make your holiday promotions a success:

• BFCM Discounts: Offer a special discount exclusively for clients. This could be a flat percentage off or a tiered discount based on the total purchase amount.
• Free Gift with Purchase: Offer a free, smaller jewelry item with every purchase over a certain amount. This encourages customers to spend more to receive the added value.

• Social media marketing: Leverage social media platforms to promote your holiday offers and engage with your audience. Run festive-themed campaigns, share user-generated content, and interact with customers to build brand loyalty.

Hope my answer will be helpful.

Cheers!

Kate| PageFly team

[IsabellaM · Accepted solution]

Hi!

You might want to add a timed pop-up to collect some customer data in exchange for a discount. It always helps to have as much information as possible from your visitors. 

Also maybe consider an upselling section in the checkout or cart. 

Hope it helps!

Isabella M
Editor | Cerebral Ecommerce Newsletter - Weekly AI and CRO Ideas for your Store

[Markssxx]

Thanks for the tips which I am working on. 

[Markssxx]

Hey thanks Isabel. Two good points. I was thinking of the checkout area to have upswells etc. Can anyone suggest a low cost app for this? 

[AbulHasib]

Hey @Markssxx, please try "Bevy Design," our pop-up builder app, which provides the exact functions you want.

This pop-up builder app has many useful features, including timed pop-ups that can be triggered after a specific number of seconds. You can customize the pop-up with your text, input fields, and a submit button, offering your customers a discount code for submitting feedback. Our pop-up campaigns are an excellent way to engage with customers and get feedback.

We already have pre-made templates that you can choose from to create your pop-up in just a few minutes. I'm confident you'll find our app easy to use and we offer various plans depending on the needs, including a free monthly plan.

Feel free to explore Bevy Design, and if you need any assistance setting up your campaign, don't hesitate to reach out.

Link of the app - Shopify App Store

For additional information, visit our website: Bevy Design