How can I improve my online pet store for better sales?

[My-pet-heaven]

Hello 

I would appreciate if anyone can give me feedback on my store. For example: first initial impressions of the site, products and pricing, anything I need to add/remove and how I can make my first sale. 
Also, if you think my products are good enough to make my site potentially successful. 
www.mypetheaven.com
thank you so much 

[PageFly-Richard]

Hi @My-pet-heaven,

This is Richard from PageFly - Shopify Page Builder App. After looking into your store, I have some comments below and hope that you can consider them to improve your site.

HOMEPAGE

1. Make a sticky header

A sticky header allows customers to quickly access the navigation, search, and utility-navigation elements whenever they scroll up or down on the page.

2. Always include quick Add to cart buttons in product lists

It will save customers the trouble of having to click on a product in order to add it to their cart. 

3. Add content in the right column

You should put some content related to your brand story or something like that to make this section look symmetrically or you can set full-width or center for the image.

4. Add blog section in your homepage

The website has a blog section that provides pet owners with useful information and tips on pet care. This can be a valuable resource for pet owners who are looking to learn more about their pets.

PRODUCT PAGE

Style Product Price to Be Highly Visible

Without a clear price, users cannot evaluate a critical aspect of the product. You should place the product price in the “Buy” section and increase its visibility by using a large font size (similar in size to the product headline), bold text style, or eye-catching color.

Moreover, International Women’s Day 2023 (IWD) is just around the corner. With the theme #EmbraceEquality, here are some worthwhile ideas for you to make the most of it: 

1. Personalize your discounts and deals 

You can offer sales, discounts or special deals to your female customers to make them feel more valued in IWD! 

2. Show testimonials from female customers

You can show rating stars for each product or you can add customer reviews as text and photos. Additionally, featuring women's portraits with their testimonials would make it even more engaging.

3. Spotlights female staff

This can be a great way to enhance your brand presence as a brand that supports equality for women. You can even promote your own business if it’s women-owned as it is probably a golden opportunity for you to receive the support and promotion from others.

These are some suggestions for improving the design. 

Good luck and have a nice day!

Warmest regards,

Richard | PageFly 

[AliReviews]

Hello @My-pet-heaven ,

We are AliReviews - an All-in-one solution that helps to collect, showcase, and manage impactful reviews.

We had a look at your store site and saw your great works with the site, your products are stunnign and you listed all the necessary sections. Here's a few suggestions that you may want to check to create a better customer experience and boost your sales:

1. Header:

Your header is sticky but you can make it more attractive by replace the "track your order" with the icon. For each categories, you can name it in a shorter way "Dogs stuff" / "Kitties stuff", etc. This way will make your header looks better and more eye-catching.

2. Subscription sign up:

Grey background and white texts may cause customers hard to read, consider to change your color to make it more visible 

3. Pagespeed Insights:

Make sure your site speed perform well on both versions, desktop and mobile. Your site speed now is quite good on desktop but extremely low on mobile, this may be because your theme not responsive to both desktop and mobile. You can consider to change it to any theme that responsive to both version, otherwise, you can optimize your theme code, compress your images files, remove any unnecessary code or apps to improve your site speed.

Hope these can help, please don't be hesitate to contact us if you need any further supports, we'd love to assist.

Regards,

AliReviews team.

[Rayshuggs]

Hey there, I believe I have commented on your store previously before and I am glad to see that obvious improvements have been made. Here are a few things I’d like you to add again if you don’t mind

1) Linking the social media accounts of the business at the bottom of the homepage would be very helpful in connecting with your customers.

2) You can join certain products together in a bundle package in order to boost conversion rate. You don’t even necessarily need to make it a discount of some sort but customers tend to appreciate the effort of putting matching products together. You can bundle together a dog pack and a dog collar at a bundle price. An app that could be very helpful is the Bundler- Product Bundles App. Creation of bundles, mixing and even matching of bundles would all be adequately handled by this app. You can install it and see for yourself https://apps.shopify.com/bundler-product-bundles 

[flareAI]

Hello @My-pet-heaven,

This is Gina from flareAI app - get free sales from Google.

Having taken a close look at your store, I believe that the below suggestions could help drive sales.

1. Enhance your product pages by including a comprehensive and informative product description that highlights the key features and benefits of your product. This will entice potential buyers to make a purchase.

2. Display store's contact info like phone number, email address, and office address in the Contact Us page.
3. Create social media accounts for major platforms like Facebook, Twitter, Youtube, and Tiktok accounts for your store. This will grow your business, allowing you to tap into new audiences and gain more customers.
4. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
5. Make About Us more personal, likable, and believable so that, your prospects are more likely to be comfortable buying from you.
6. Developing an optimal SEO product title and URL can assist search engines in accurately identifying your products and increasing traffic to your online store. Hence, strive to create distinctive and precise product titles and URLs.

7. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
8. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
9. Replace all broken images. Example: https://mypetheaven.com/collections/pets-health/products/collapsible-dog-bowl-1026802302

I hope this information proves useful.

Gina