How can I improve my online store and fix Google analytics issues?

[BuckboardGifts]

Hello, I have been working on getting my store open, and it has been challenging.  I am having trouble with Google analytics, seems they have disabled me and I can not figure out how to fix the problem. I am new to alot of this work, but really trying to learn.

Can someone, (or many) take a look at my store,   buckboardgifts.com  and give me any advise for improvement?  It would be greatly appreciated and welcomed.   Thanks so much in advance.

www.buckboardgifts.com

[PageFly-Richard]

Hi @BuckboardGifts 

This is Richard from PageFly - Landing Page Builder App. I would love to share my initial thoughts when first browsing through your online store.

Add a favicon to your store

Having a favicon for your store will make your store unique and help customers easily recognize it. You can check this article to know how to add it.

Homepage

1. Make the menu sticky

• A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. 
• A sticky navigation bar will help customers navigate from every part of the homepage to any page of your store more conveniently.

2. Add trust badges, tell your brand story

Your products are not everything, your brand credibility is important too. Using trust badges can help you with that. A trust badge section should tell the customers what you have to offer, maybe Free shipping, a Money-back guarantee, Certified products, and so on. There’re a lot of apps for trust badges you might want to check them out on Shopify App Stores. Basically, a trust badge section should look something like this

In addition, it’s also essential to have a brand story section on your homepage. Tell the customers what you do differently, and why they should choose you over other brands out there. This will also help increase your brand credibility and encourage your customers to make a purchase. A brand story section can look something like the image below.

3. Add testimonials - customer reviews

Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos. This section can also help you increase your conversion rate because reviews from previous customers have a big impact on your potential customer’s buying decisions.

4. Create a unique sign-up form

Having a sign-up form on your site, your customers can subscribe to your newsletter to receive product information, any sales campaign, etc from your store. Make use of your sign-up form and be creative with it, like adding a background image. You can take a look at the image below for an example.

Collection page

1. Highlight the “Filter and Sort” feature

According to Blue Stout, adding button styling to the Filter and Sort selection on Collection pages results in a 16.3% increase in conversion rate and a 26% increase in the likelihood of customers using the sort/filter functions. Adding a bolded black contrast on an important Filter and Sort feature allowed visitors to get to the product they were interested in that much quicker. Less confusion, more user-friendly design. 

2. Add links to other best-selling collections at the bottom of each collection page

According to Blue Stout, adding links to your other best-selling collections at the bottom of each collection page keeps customers on-site, leading to a 17.3% increase in conversions. Redirecting to specific high-performing categories at the end of the page eliminates the need to scroll back up into navigation. Once a customer reaches the end, give them the option to narrow their search by linking to a popular category collection.

Product page

1. Create a FOMO effect

A recent test by the Blue Stout team shows that using visitor data helps increase the conversion rate by 42%. Creating the FOMO effect by adding a line of real-time visitor data next to the add-to-cart button can add major sales to your store. This sense of urgency makes your customer perceive its popularity, leading to a confident purchase.

2. Subdivide long product descriptions with Sections and Headings

• Long, unbroken blocks of text or many bullet list items will cause difficulty for users to extract and scan product information. Long product descriptions which were broken up by headings will greatly help users pinpoint relevant information more quickly and also ignore information that was irrelevant to their purchasing decision. 
• Adding subsection headings helps users easily navigate long lists of bullet points as well as blocks of text. Besides, it also enables users to find relevant information slightly quicker compared to a bullet list without headings of similar length.

It should look something like this

Furthermore, you can consider using a page builder app with a Shopify theme made for this niche to enhance your store appearance and increase the mobile experience for customers. You can check out the following themes Blum, Sense, Dawn…

Page speed

Page speed is extremely crucial for both buyer’s experience and Google ranking. You can improve your page speed by optimizing your images or reducing unused code on your site.

I hope it helps and happy selling!

Warm regards,

Richard | PageFly

[oscprofessional]

@BuckboardGifts 

please check above screenshot

[AliReviews]

Hello @BuckboardGifts ,

We took a look at your site and saw your efforts in designing store. We suggest a few things you can make to improve your site even better.

1. Favicon:

Adding a favicon can increase your brand awareness and people can easily recognize your store on their tabs.

You can find the instruction here 

2. Header:

- Make your header sticky so that people can access to any categories that they want while scrolling through your store site.

- You can consider to resize the text in menu or replace it by the icons to make your menu looks more interesting and professional without to many texts.

3. Product section:

- Make sure your product name and price align evenly together. You can consider to highlight your product price to attract your customers.

- Add some hover effect to your CTA buttons to make it more visible and clickable. 

4. Testimonials:

Reviews play a crucial part when it comes to shopping online, adding reviews can build your brand trust and increase the chance of likelihood to purchase. You can use a third- party app to import reviews and ask for new reviews in many ways.

Hope these suggestions can help.

Regards,

Ali Reviews team