How can I improve my online store for better sales?

[Michelle_Griff1]

Hello! I would appreciate any feedback on my store. I get only a few sales a month. There are a few things I would like to change design wise but I have to hire an expert. Sooo, before that I wanted to get feedback please. Thank you! Www.bundleofjoybaskets.com

[AliReviews]

Hello @Michelle_Griff1 ,

We are AliReviews - All-in-one reviews solution to all businesses.

We dived into your site and notice a few things you can consider to change for a better customer experience and boost your sales funnel.

1. Theme:

- We understand you want to use pink as the main color theme, but your text color also pink make your site look a little "boring". Consider to change your color theme into pink pastel and the text color is white or in reversed. 

- The text font looks a little bit "formal" while your products are for children, you can use other fonts that more cute and soft.

2. Feature items section:

- Your products picture should be set in one size and in the same line straight. 

- the CTA buttons should be set as one message "Purchase" to not confuse the customers.

3. Testimonials:

Add some testimonials to your site to build brand trust and increase the chance of likelihood to purchase. You can use 3rd- party apps to import reviews which we do provide for business, if you're interested, you can find us here .

Hope this can help you out. Please hit the Like Button or mark this as Accepted Solution to let us know, it encourage us a lot.

Regards,

AliReviews team.

[Michelle_Griff1]

Thank you for your feedback! I will work on the colors and buttons… and I need to figure out the images. 🙂 

[AliReviews · Accepted solution]

Hello again.

If you want to optimize your images file, you can use the compressing tools, here are some suggestion:

• TinyPNG: allows you to compress both PNG and JPEG images. The service uses smart lossy compression techniques to reduce the file size of your images while maintaining their quality.
• Kraken.io: they supports a wide range of image formats, including PNG, JPEG, and GIF. The service uses advanced compression algorithms to reduce file size while preserving image quality.
• ImageOptim:it is a free image compression tool that you can download to your computer. It supports a variety of image formats and uses various compression techniques to reduce the file size of your images while maintaining their quality.
• Shopify apps: Some popular options include Crush.pics, Image Optimizer, and SEO Image Optimizer.

Hope this can help you.

Regards,

AliReviews team.

[Michelle_Griff1]

Thank you again! That is helpful.

[oscprofessional]

@Michelle_Griff1 

Welcome to the Shopify community.

Hope you are doing well. Here are a few suggestions.

Logo: You should need a proper logo to represent your brand. It should communicate your brand's message, values, and identity. It should be simple, distinctive, and memorable.

Logo Size: It’s important to note that your logo does not need to be exactly 410 pixels wide by 205px high.

Front Images: Use good quality featured and right dimension banner images with call-to-action buttons to captivate user attention. It should be resized images for mobile screens.

Please read these blogs: 

https://www.oscprofessionals.com/blog/shopify-image-sizes-the-ultimate-guide/

Images should be in the best format.

https://www.oscprofessionals.com/blog/how-to-specify-image-dimensions-for-shopify-images/

Homepage: Homepage designs guide your visitors around your website. To engage visitors you need to work on the homepage layout design.

Include trust indicators on the homepage. Homepage content should be strategically decided. You can add a ‘Call to action banner’ ‘New arrivals’, ‘Top selling products, Most popular collection, announcement bar, Today's deals, and offers, etc on the homepage to engage users.

Your store should be clear navigation. The store should have easy to access the shopping cart.

Add Blog: You know creating/adding blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, and social media promotion to drive search traffic to your website.

Blogs build trust with your customers and improve shopify SEO ranking. Blogs can boost sales.

Trust Signals: Show off trust signals and customer testimonials to boost conversion. Customer testimonials and trust Signals build customers' trust and help customers to feel more secure in their buying decision.

Improve SEO, links, usability, and performance score to increase conversion & sales (Your page could be better)

Check your store with the Page insight tool to get the score. because the low mobile score can kill the website traffic and lose revenue. optimizing a Shopify site for high page load speed is a major priority.

Google Search Console : 

Is your website exist on the search result page? (Your brand name). If yes then it's good to see, google is indexing and the user will reach you easily. Unless your store is completely invisible. 

If you are not using the Google Search Console yet, set it up now. Google Search Console report will let you know if your pages are indexed or not at all. If none of your pages can be found by Google, then it may have an issue, as this means no organic traffic at all. And No traffic means no Conversion.  

• Find the Pages, Where You Lose the Most Customers. Convert More of the Shoppers Who Put Products in Their Carts. Check your store bounce rate.
• Showcase How Popular Product Pages Are. Promote Offers With Push Notifications in the form of Popups or announcement bars. Optimize Your Product Pages. 
• Look at the difference between your New Visitors and your Returning Visitors. For most Shopify stores, your returning visitors will have a much higher conversion rate than your new visitors.

You need to focus on the following points........

• Highlight product benefits clearly
• Allow guest checkout.
• Choose relevant keywords
• Identify your target customers.
• Use design to improve user experience.
• Create Content That Converts
• Mobile-friendliness
• Check bounce rate regularly
• Offer competitive prices 
• Send Relevant Emails
• Make Use of First-time Offers 

Hope these points will help you! We will share a free audit report of your store If you wish!

Visit our website to get more information :

 https://www.oscprofessionals.com/search-engine-optimization/

[Michelle_Griff1]

Lots of great information. Thank you!

[Rayshuggs]

@Michelle_Griff1hello there, I wasn’t able to access your store URL for some unknown reasons but here are a few general pieces of advice I think you could find helpful.

1) You should have customer reviews on the homepage. These are virtually essential after making atleast a few sales, as they serve as a kind of verification badge or tick for the quality of your products.

2) You should ensure that there are sections for best sellers and latest arrivals on the homepage. These would help serve as directives for customers in their search for products.

3) Your main goal in running sales in a store is to ensure that new customers are brought in and to ensure that the already existing customers keep coming back for more. One efficient way of doing this is by providing reward discounts to these two different types of customers. Using a certified app like the Seal Subscriptions App makes this task ten times easier as the app would help automatically assign these discounts to the appropriate customers amongst other functions. You can try the app for free here https://apps.shopify.com/seal-subscriptions 

[Michelle_Griff1]

Thank you!