How can I improve my online store for more sales?

[Vibeease]

Hello, i created a shop and also made all photos by myself with AI, im waiting to make some photos and video in live when product arrive also have tiktok with few videos, now trying to make fb and google for more customers, but still cant get my first sale, can u guys help and give some feedback, thanks.

vibeease.com

[permar]

Hi, @Vibeease  

I hope you are doing fine. Overall your store design and UI is pretty nice.

I have helped 100s of e-commerce brands and share my best practices with you:

- Header/Logo is little bit too large. In Conversion Rate Optimization, we speak about above the fold, which is the part of the page that you see on your screen. In this case, the header already takes away a lot of real estate.

- In hero section you should add one call-to-action button to your product and provide some more details in bullet points for ease to gather the exact information about what you are selling. 

- adding social proof (reviews, testimonials, and earned media) can be very helpful

- Mobile site has a lot of scope for improvement, (e.g. in mobile view product description page images are over-flowing in width, it should be improved)

- On your home page, you try directly to sell. The customer needs to understand your why. Why should someone buy your product? What problem do you solve better than others? For me, that is clearly missing on the home page.

- Product descriptions can be heavily improved. Try to sell the benefit not the feature. Try adding more images of product.

I hope I was able to help you a little bit. 🙂

I appreciate the effort you’ve put into your business. Please feel free to reach out if you have any questions or need further clarification on any of the points mentioned.

All the best,

Matthias from Permar

[Vibeease]

Hello, thank you very much, can u please tell me do u know contact who could fix it for $ ofc?

[permar]

Hello, I'm here to assist you with your issue. We'd like to gather more information to provide the best possible solution. Could you please provide more details what you exactly wants. 
To assist you further, we can create a comparison table to help you make the best choice. This can add significant value to your decision-making process and we charge a fee of $200 for this added value. Is this acceptable to you?

[Vibeease]

Well fix all u writed, are u on fiverrr?

[permar]

Hey there,

@Permar_ this is our user name on fiver

if you enter the fiver domain with /permar_   you can find us.

Sorry, that I don’t link directly. Shopify doesn’t like too much if we link external sites here.

Looking forward to help you! 🙂

[PageFly-Garcia]

Hello @Vibeease 

I am Garcia from PageFly - landing page builder app. 

Congratulations on your first small steps, but clearly we need more efforts than that

Start with your website, where customers will encounter you the most, and you also have the most opportunity to communicate with them.

HOMEPAGE

1. Try to optimize your content by:

• Separate the long paragraph, don't make it into a long paragraph like an essay, users will not have the patience to read everything you write, and nothing will stay in their minds.
• Use images/ or icons that illustrate key product features
• You're already using AI for media creation, so why not think about using Bard or GPT to make content more engaging? It seems to lack meaningful appeal. Even content inside the CTA button, need to be diversified, for example: Grab the Deal, Find out more, etc

2. Restructuring the outline of your website:
The current one looks like you are listing them rather than creating a website that can attract users to continue to stay with the store. Following the following outline is also one way

• Hero banner: Make it clear what you are selling, because we are not an influential brand yet, customers should know what you are offering from the beginning.
• Products/ Featured product: Product image > Product names > Product descriptions > Product ratings and reviews > CTA button
• About Us/Company Information
• Key features or benefits: Highlight the main features, products, or benefits your site offers using cards or sections. Use icons or images alongside text to make content more engaging. Include a "Learn More" or "Explore" link for each feature to provide more details.

• Testimonials or Reviews: This is really necessary for new businesses like you. Spend as much time thinking about your customers as if you were them. Who will decide to spend money on a product that has never been sold to anyone, which reduces your ability to convince customers
• Benefits bar is a great idea, just a few small tips like 30 day guarantee, free delivery, etc

PRODUCT PAGE

You should attach the product's featured benefits in the right column of the product media.

• Customers are 90% more likely to read things in this location. Pulling down too much increases interaction costs.
• A layout like this is too spread out, customers will be confused with such a large amount of information. Some samples you can refer to:
  

MARKETING TIPS
As you mentioned, the products live images are ready to be taken so I have some recommendations for you:

• Invest in sample products, practice cutting and assembling feedback videos, and try to show the changes in your skin after a period of using the product. This is even the most useful way to build customer trust over even a beautiful website.
• And you know, the branding trend on platforms like Tiktok, Instagram, Facebook is USER-GENERATED CONTENT, try investing in a few campaigns with KOC, or even launch it yourself.

• Promotion campaigns for the upcoming BFCM holiday season, create a few small discounts, you can consider it as an initial investment.

Cheers,
Garcia

[Finetoothed]

Hi

First impressions count, so I think your hero section needs some work. Try using a product image instead of the face, and write a hero message which is to the point, maybe "Premium self-care & beauty products for everyday moments". Also add a call to action button "Shop Now" in a contrasting colour to the rest of your site.

Also, you need to establish trust, so look at adding customer reviews, trust seals like "money-back guarantee, returns, SSL security, secure checkout, free exchanges, and 24/7 customer support", and maybe aan FAQS page. Product images need to be bigger and better quality, especially thos featuring text (which can't be read at the moment).

Hope that gives you a few points to start.