How can I improve my online store for UK customers?

[Markssxx]

Good day everyone. I would value any feedback on my Shopify store from the experts. https://click-a-gift.com/

when I start to sell products we can add reviews which will encourage new customers. This is a new theme used and I am using the Enuzo app to ensure we cover GDPR. We only sell in the U.K. I like the app because is there is a Dsar I can respond and action requests. The previous theme used slowed speed down. I value any feedback.

[Dan-From-Ryviu]

Your store has password protected 

[Markssxx]

Thanks it is Brighton1990!

[fadi_yousif]

I'm looking at a product page that needs a lot of work:

- Header takes up too much space, wasting valuable real estate above the fold

- For some reason there are 3 instances of the stars widget (one of them vertical?)

- Product title font-size is too big

- No value proposition or benefits

- No trust seals

- No FAQ section

- The add to cart button does not stand out as it has a white background-color

- There are 7 payment icons in the footer but only 5 icons under the buy buttons? Confusing for buyers.

Honestly, I don't think it's going to convert. Let me know if you need help with optimizing your store.

[Markssxx]

Thank you for your feedback. There is a fact section if you look on the footer. The vertices stars need removing. Remember we are not finished yet. We have trusted site bottom left of pages. Payment icons need checking true and checkout cart too. We have a designer finalising this. Thank you for the feedback. 

[PageFly-Garcia · Accepted solution]

Hi @Markssxx , your store looks great now. I am sure you put much effort on it. Great job! It is Garcia here. I’d love to give you my suggestions as hereby and hope it is still useful to you: 

1. Check hero banner quality

The banner is very significant in hero material. It is the first thing customers see when they visit your website.

It’s great when you can get consumers to know exactly what you're having in 5 seconds first. But it’s much better if you can use the image of high quality in this section, I bet your store outlook become more professional.

2. Name the section

The section I captured below displays a compilation of collections, but there is no title so I’m not aware of it. Provided that you assign a name to this section, such as "Top Picks for You," it will likely attract more attention and lead to increased clicks on the collection thumbnail.

3. Highlight key values

A section of too many texts makes it easily overlooked. Instead, I highly recommend you shorten the content and highlight the key values.

4. Show product prices

In the tab named “JEWELLERY BOX FOR HER”, please display product prices below star rating as you did in the tab named “GIFTS FOR HER”
Also, please edit “JEWELLERY” into ““JEWELERY” 

5. Have Instagram feed 

Your Instagram content adds a fresh feel to your website by showing you’re active online and interacting with your customers. 

6. Get ready for holiday season

As we near the holiday season, with numerous businesses getting ready for events such as Black Friday Cyber Monday (BFCM) and Halloween, your products align perfectly with this festive time. I strongly advise implementing these suggestions to maximize the holiday spirit: 

• Holiday-themed landing pages: Create dedicated landing pages for specific holiday promotions or events. These pages can highlight exclusive deals and provide a cohesive holiday experience for visitors.

• Holiday specials and offers: Offer exclusive holiday promotions, discounts, or special deals to entice customers. Highlight these offers prominently on your website to catch the attention of potential buyers.
• Email marketing campaigns: Send out targeted email campaigns with personalized offers and reminders about your holiday promotions. Keep your subscribers updated with relevant content and exclusive deals. Let's start this campaign soon as if collecting emails is delayed, the holiday campaign might not reach a wide audience.

And that's my feedback! Hope it helps you boost the conversion rate.

Cheers,
Garcia

[Markssxx]

Hey Garcia,

great to hear from you again and as usual great feedback too. I agree with all the points raised and especially the text… too long. I will look at these but thanks again. 

[Markssxx]

Hi Garcia.

https://click-a-gift.com

we have made most changes now which makes the store look better. We have started to introduce the festive feel too. Also I clouded a price match against competitors prices in the banner. Test purchased three orders with deliveries completed within 3 days. Would you mind taking a look for your valued feedback. Thanks. 

[PageFly-Garcia]

Hi @Markssxx 
Thank you for the update! It's fantastic to hear that you've made significant improvements to the store, especially in creating a festive atmosphere.
Introducing a price match against competitors is a great strategy, and it's wonderful to know that you've already test-purchased three orders with speedy deliveries.
I'm eager to see the enhancements you've made.

[Gojiberry-Amee]

First of all, I like the look of your store! Have you thought of asking your customers for feedback for improvement? 

Gojiberry is a free to use survey & feedback app that might just fit what you are looking for! Our survey appears on the check-out page — the responses are then collected into our analytical dashboard to give you good insights. You can use our 5-seconds test feature to gather design feedback directly from your customers. Also you can award your customers with points/coupons to thank them for participation and keep them coming back to your store. 

You can check out our app here: https://www.gojiberry.app/ 

Happy to talk if you have any questions! 

[Markssxx]

Thank you that’s a really good idea. Customer feedback is important in any business. I will look at your app. Thanks.

[Gojiberry-Amee]

Thanks for the reply! If you have any questions please feel free to reach out! 

[Markssxx]

Thanks I have added the app. Looks very good easy to install too. Many thanks.

[Gojiberry-Amee]

Thank you! We recommend starting with the one-click survey for a better response rate! Good luck with your business!