How can I improve my online store? Need feedback

Nasirm252
Visitor
1 0 0

Hey guys, I just need some feedback on my Shopify store. It's (https://thevisionsss.myshopify.com/) Let me know your opinion and how you would do it differently. Thanks! Also, it's not finished yet I'm still working on it. Do you have any advice to give? 

Replies 2 (2)

Gojiberry-Amee
Shopify Partner
183 12 48

Hi Nasirm252, 

This is Amee from Gojiberry - Shopify Survey & Feedback App

Congratulations on getting your site up! I took a look at your store and have a few suggestions that will help increase conversion rate: 

1. Testimonials. Showcasing a few testimonials on your home page -- whether from online customers or family/friends, helps promote more consumer trust and confidence. 
2. Revamping detailed pictures and fonts. The fonts for the product title are a bit hard to read and your detail pictures seem to be not the right size (some part of it is cut off). Also, the Photoshop quality isn't so great. 
3. Call to action button. Add an add-to-cart button or any call-to-action button underneath each product. 
4.  Blue background. Just a personal opinion, the changing blue background is pretty but is distracted me from viewing the products. 
5. Ask your customers! (Most effective for increasing conversion) When you have some converting customers, ask them how they found out about your shop. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that.

Last thoughts: Your products can go pretty well if you play your social media game right. Try to create original content (Pics, videos) with the product and try to gain a social following! Idea: ASMR video of coming home and using all the products as part of a come-home from-work routine. 

 

Hope this helps! 

Amee | Gojiberry Team 

If you like my suggestion please give it a LIKE or mark it as a solution! ★★★★★

Gojiberry - Best post-purchase survey and feedback app for Shopify | Install on App Store for free
Shopify Community is helpful, BUT... why not start asking your customers for feedback instead?


The Ultimate 12 Best Practices to Growing Your Shopify Store

PageFly-Garcia
Shopify Partner
460 74 130

Garcia from the landing page builder app PageFly here! @Nasirm252 

Regarding your new store, congratulations! Although I think it looks fantastic, I have some suggestions that might help you increase your conversion rate (CRO).

1. Have a favicon to enhance recognition

A favicon, or a favorite icon, is a small, iconic image that represents your website in a browser tab, bookmark lists, and within the browser's address bar.

PageFlyGarcia_0-1702525332468.png

A favicon helps in reinforcing your brand identity. When users have multiple tabs open, a distinctive favicon makes your site stand out. This can increase trust and recognition, which are vital for conversions. You can add a favicon using your brand logo. 

 

2. Highlight all the button to convert more sales

Highlighting all buttons on a website is a significant user interface (UI) design strategy, particularly in the context of Conversion Rate Optimization (CRO). 

PageFlyGarcia_1-1702525384564.png

You should use colors that stand out against the background of your website. The buttons should be immediately visible to users without them having to search. High contrast colors can draw attention to the buttons, but they should still align with the overall website color scheme. Consistency in button design (shape, color, size) across your website helps users quickly identify actionable items.

3. Edit the background image to make it fit the screen

Editing the background image of your website to ensure text visibility is crucial for an effective Conversion Rate Optimization (CRO) strategy. Currently there are some sections that text can not show, they are being cut off in some corner.

PageFlyGarcia_2-1702525444995.pngMake sure that these adjustments work well across all devices. A background image that works on desktop might not translate well on mobile, and vice versa. Consider editing the text on all sections to make it fully show. 

4. Include a testimonial to build trust

Testimonials from customers or clients provide social proof, which can significantly influence the decision-making process of potential customers.

PageFlyGarcia_3-1702525567148.pngSelect testimonials that highlight the key benefits of your product or service. Testimonials that address potential concerns or share positive outcomes can be particularly effective. You can test different formats and placements of testimonials to see which variations resonate most with your audience and lead to better conversion rates.

5. Make use of the holiday season

Here are some campaign ideas tailored to your business:

  • Festive Bundles: Create holiday-themed bundles that combine complementary products at a discounted price. For example, a baking essentials bundle for the kitchen or a spa-themed bundle for the bathroom. These make excellent gift options.
  • Gift Guide Showcase: Develop a Christmas gift guide that categorizes products based on different personas or price points, like "Gifts Under $50", "For the Baking Enthusiast", or "Luxury Bathroom Picks". Promote this guide through your email marketing, social media, and on your website.

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  • Holiday-Themed Contests or Giveaways: Run a social media contest or giveaway with a festive theme. Encourage participants to share pictures or stories related to your products, like their favorite holiday recipe using your kitchen tools, with a hashtag for tracking. Offer attractive prizes that include your products.

 

The key to a successful Christmas campaign is to start planning early, target your promotions effectively, and create a sense of excitement and festivity. Each campaign should be well-integrated across all your marketing channels – website, social media, email, and in-store (if applicable).

 

That's all about my suggestion. 

 

Cheers!

Garcia | PageFly Team

Please let me know if it works by giving it a Like or marking it as a solution!


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