How can I improve my online store's conversion rates?

[Kwaitokoeksiste]

I have been running my online store for a few years now, but I have seen a big drop in conversions and never knew I could ask this community for feedback on my store. Please have a look www.kwaitokoeksister.com and let me know your thoughts and what I can improve on.

[Click-Ecommerce]

Hi @Kwaitokoeksiste 

As an E-commerce agency we have to say that your store looks really good. 

In order to improve your website you can follow this steps: 

• Set up a call to action in your banner at home redirecting to a specific product or collection. 
• Some info are in the pictures no as a text so it isn't a good practice thinking in your SEO position. 
• FAQS: You can use a collapsible content to show the info. 
• Add some content as a banners or featured image for collections to separate each other.  
• Add a "sale label" to increase the images on the sale products. 

If you need any help to set up this stuffs feel free to contact us. 

[Gojiberry-Amee]

Hi Kwaitokoeksiste, 

This is Amee from Gojiberry - Shopify Survey & Feedback App. 

I love the look of your store and also the products you are selling! Couple of questions to ask you: 

1. When did you notice the big drop in conversion? Did you do something drastic or change something in your store prior to that? I heard that Shopify implemented a one-page checkout option instead of 3 pages, maybe that has some effects? 
2. Did you check your Google analytics and see also drop in traffic in the meantime? Or was it just drop in conversion only? By checking this you might be able to get to the bottom of the reasons. 
3. Have you installed a post-purchase survey to check where your current customers come from? Perhaps a shift in marketing or popularity of the platform resulted in more or less engagement from your potential customers from different SNS sources. You can install the app easily by finding one in the Shopify app store. 

Hope this helps! 

Amee | Gojiberry Team 

[PageFly-Kate]

Hi @Kwaitokoeksiste ,

This is Kate from PageFly - Shopify Landing Page Builder App. 

Congratulations on your new store! It looks amazing and it's clear you've worked hard on it. I'd love to share some suggestions as hereby:

PRODUCT PAGE

1. Add additional product images that show the product with a model

Including images of models in product presentations boosts engagement and emotional connection. Faces draw attention and create relatability. Seeing a model using the product makes it more appealing. They showcase it effectively, adding both information and visual appeal.

HOMEPAGE

1. Add content on hero banner

Creating compelling content for the hero banner of an online store is crucial for capturing the attention of potential customers and driving conversions. Here's a suggested framework for a hero banner on an online store:

• Heading: A clear, concise statement that highlights the main value proposition or message.
• Subheading or Tagline:Provides additional context or reinforces the main message from the heading. 
• Call-to-Action (CTA) Button:An actionable button that prompts customers to take a specific action.

You can check this image for reference:

2. Adjust product title

Consider giving these products unique names with short descriptions or details for clarity and differentiation.

You can check this image for reference:

3. Add testimonials section

Adding a testimonials section to your online store can provide several benefits:

• Builds Trust and Credibility: Testimonials are a form of social proof. When potential customers see positive feedback from satisfied customers, it builds trust in your brand and products.
• Validates Your Product Quality: Positive testimonials serve as independent verification of the quality and value of your products. This reassures potential buyers that they're making a good choice.

4. Prepare for holiday campaign

Boost your holiday revenue with customized strategies for Black Friday, Cyber Monday, and Thanksgiving:

• Highlight your holiday gift wrapping service on your website and at checkout.
• Consider offering a discounted rate for gift wrapping during the holiday season.
• Promote your time-sensitive offers and gift wrapping services on social media and in your email campaigns.
• You can check this image for reference:

These are some suggestions for improving the design. 

Let me know if you have any questions. 

Best regards,

Kate | PageFly Team

[permar]

HI, @Kwaitokoeksiste,

I hope this message finds you well. I recently had the opportunity to visit your e-commerce store, and I wanted to provide some feedback that I believe could help enhance the overall user experience and drive more sales. Please consider these suggestions as constructive feedback from an E-Commerce agency:

• Optimize your website by resizing the logo and adding an announcement bar for improved user engagement.

• Enhance banner product presentation with detailed info, a CTA button, and high-quality images for improved user engagement.

• Improve product presentation with detailed descriptions, dimensions, and high-quality images for informed customer decisions.

• Optimize website speed to reduce bounce rates and enhance user experience.

• Ensure mobile-friendliness for seamless navigation and purchases on all screen sizes.

• Include customer reviews and testimonials to boost trust and aid purchase decisions.

• Ease customer doubts by displaying a FAQ section with commonly asked questions and responses.

• Boost online presence and facilitate product sharing by integrating social media on your website.

Remember, this feedback is intended to help you improve your e-commerce store, and I appreciate the effort you've put into your business. Please feel free to reach out if you have any questions or need further clarification on any of the points mentioned.

All the best,

Matthias Strafinger