How can I improve my online store's loading speed?

12 1 1

Hi everybody,


My website is I have just launched it and been using couple off necessary apps nothing else. I kept my pages as simple as possible and avoided large photos, but store speed is 61.


I need better performance and faster loading, I don't know what I can do. I haven't changed any codes just the colour of menu hovering which was given by the theme developers. Is there any idea why the speed is below the average and what I can do to improve it?


any comment is really appreciated


Kind regards



Replies 3 (3)

Shopify Partner
32 9 15

Hello @TickleThePanda ,


I've conducted an audit and your website already performs well SEO wise. Things you can do to optimize the performance further:

  • Remove lazy loading attribute from LCP images. The images visitors see on first load should load before other assets. Lazy loading basically tells browsers: "Hey, delay loading of this asset until rest of the page loads." Lazy loading should be default to images for better performance. Except LCP images that should be served as soon as possible. Make sure to remove lazy loading from these 4 images:


  • Consider delaying the loading of non-critical third-party apps that are not required for user interactivity, such as Google Analytics and Facebook Pixel.
  • I use a lazy loading method by setting a default delay of 3-4 seconds and loading these apps as soon as the user begins interacting with the page (mouse move, touch screen, click). This approach will prevent these analytics tools from adversely affecting the page's performance, while still allowing them to gather all the valuable data.


Applying these will boost your performance up and good luck! Feel free to reach out if you need any further assistance.

Best regards,
Eray Barslan | Shopify Developer & Designer

• You can reach me at: My website
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12 1 1

Thank you so much for the feedback.  I am using Impulse theme. How can I disable lazy loading of the LCP image? I don't know where to find that code?


Thanks again

Shopify Expert
115 7 8

Hi @TickleThePanda ,

Here are steps you can take to improve speed - 
1- Change all the JPG image to WebP format, use this free tool - 


2- Improve unused JS issue and improve Web Vital - You can achieve that with

Your website already seems to be highly optimised so there is nothing much to do. 


Shopify Expert Since 2012
Sr. Web Solution Manager at MakkPress Technologies
Website Speedy (SAAS tool for Shopify Speed Optimization - Trusted by over 300 Shopify store owners)
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