How can I improve my online store's performance?

[BloodlineeGen]

Hi everyone, I have started this shopify store a couple months back is there anything that needs improvement or I can take out?

[Ollie]

Hey @BloodlineeGen.
 
Thanks for reaching out. 
 
Could you share your online store URL with us, by any chance? You can navigate to Settings > Domain to view the domains that are connected to your Shopify store. 
 
Looking forward to your response.

[BloodlineeGen]

Yes Bloodlinee Generation

[Ollie]

Hey @BloodlineeGen.
 
Thanks for the quick response and providing your store URL. 
 
Looking into your store, I did notice that you are currently using the announcement bar to welcome your visitors to the store. What do you think about adding a discount code or free shipping offer to the message? As this is a great way to create a buyer incentive and get your visitors browsing through the available products. 
 
You could potentially add a slideshow section to the homepage to make it more engaging and interactive. For example, you could include a slideshow section under the header navigation to showcase more of your products. This is a great way to strengthen your brand and allow your visitors to learn more about the business without having to scroll.
 
I did want to bring to your attention that the logo that is displayed on the header is a bit hard to see. You could make changes to the image to make it stand out more to your visitors. I took a screenshot of the section that I am referring to:
 

 
Let me know if you have any questions.

[PageFly-Kate]

Hi @BloodlineeGen,

This is Kate from PageFly - Shopify Landing Page Builder App.

Your website is beautifully designed and elegant. It's clear that you've put a lot of thought and effort into creating a great online presence.

From my experience, I noticed a few things that could be improved on your website.

1. Improve banner image

• The background in the banner image is somewhat blurry; you should use a higher quality picture to appear more professional.
• Additionally, the text and the CTA (Call to Action) button are white, which doesn't stand out on the banner.
• The banner's height is quite large, but it is mostly just a black background, so you should reduce the banner height.

2. Highlight product price

Locate and style the price so that it’s the most visible possible so that people can find it without effort.

Increase its visibility by using a large font size (similar in size to the product headline), bold text style, or eye-catching color.

3. Improve blog post list section

• The blog post list section has a large white space on the right side.
• You should add another blog post to that spot or adjust the area of the current two blog posts to balance with the section's area.

4. Add testimonial - customer reviews

Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.

Reviews are crucial when it comes to shopping online.

You can check this image for reference:

That's all of my feedback. Hope it helps to increase your conversion rate.

Cheers, 

Kate | PageFly team