How can I improve my online store's productivity?

[PacificBlue]

Hi Everyone,

I was hoping that someone could take a look at my site to give me some ideas on how to make it more productive.

I have made 1 sale in 5 Months so clearly I am not doing something right. I'm about 2 weeks into a keyword strategy along with Facebook campaigns  and am generating around 15- 30 visitors a day

regards

Keith

www.thesmartgiftshop.com

[INA_MSWEB · Accepted solution]

Hello,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header:
1. Announcement bar Missing for Special announcement or promotion. 

2. Wishlist missing.

3. Social media Icon missing 

                                                                                                You can follow this

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully. I believe some adjustments will make it more appealing to customers.
1. Add featured products on the home page above the blog. This will increase your conversion rates.

2.Featured Products / all Title should be Optimized and Seo Friendly.

3.Add a featured collection on your home page with smaller size so that more products can be showcased.

4.Add sticky add to cart button on home page collection features.
5. Add a Lead magnet section on Home Page 

6. Add customer reviews on the home page to gain the trust of the customer.

7.  Highlight the USP of your product or service.

8.Products details fonts can be changed so as to make it more appealing.

                              Add a featured collection like this.

Collection and Product Page:
- Add Product Review on Collection Pages
- Add Trust Badges bellow add to cart or Buy now Button 

- Add Images Sliders

- Add Products Bages like New, 10% Off, You Save 20$ or Free Shipping

SPEED Optimization:

1.Your site might be in need of Optimization too. As per Google Insights, your site score is 51 which means that attention is required here. A well-optimised site rates 60+ for mobile version, this affects your SEO ranking and decides how many customers/visitors view or find your website as 80% visitors use mobile to place the order. This is especially important if you don't want to invest in advertisements.

Speed optimization is required to increase sales and traffic. Also, if your speed is not good, your website ranking will definitely fall. 

I hope this helped!

Please feel free to contact us for any further help that you might require.

Best regards,

San.