How can I improve my online store?

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I need some feedback on my store

Reply 1 (1)

Shopify Partner
4338 989 1643

Hi there @LauraGreen,


This is Richard from PageFly - Shopify Landing Page Builder App. I would like to give my suggestion for your Homepage and Product page. Hope this can help!





  • Headline: The headline "Pinna Ornamentisium" is intriguing, but it may not be clear to visitors what the store sells. A descriptive headline can help visitors understand what the store offers immediately. The logo is also in blue background, I suggest you use only the typeface without a background to create a more visually pleasing aesthetic. 
  • Heading: It's too crowded with too much information for visitors to consume. I suggest to shorten it and provide discount code via a pop-up window
  • Navigation: The navigation menu at the top of the page is clear and easy to use. However, the menu could benefit from drop-down menus to help visitors quickly find what they are looking for.
  • Hero Image: The hero image is visually stunning. However, it could be more effective if it conveyed the store's products or benefits. You should also increase the size as it's currently too small. 
  • Call-to-Action (CTA): The CTA button "Shop Now" is prominent and placed in a visible location. However, it could benefit from more descriptive text that explains what visitors will find if they click on the button.
  • Add Testimonials: Testimonials are a great way to build trust with visitors. Including customer reviews or testimonials on the homepage can help visitors feel confident in their decision to shop with the store.
  • Footer: The footer is well-organized and includes links to important pages such as the About Us page and contact information and social media links. However, the About page has little information and your social media links don't lead to anywhere 




  • Add Product Ratings: There are currently no customer ratings on the product pages, which can make it difficult for visitors to make an informed purchase decision. Encourage customers to leave ratings by offering incentives or rewards. Displaying the number of ratings and sold items can also increase the conversion rate 
  • Add Call-to-Action (CTA): The CTA button "Add to Cart" is prominently displayed and clearly visible, which is good. However, the button text could be more descriptive, such as "Buy Now" or "Add to Cart and Checkout".


  • Product Images: The product images are high-quality, which is great. However, it would be helpful to show the product from different angles and show the product in use, either through photos or videos, to help visitors visualize how it works.
  • Product Description: The product description could be organized into bullet points or sections to make it easier to read and understand. You also want to add keywords into this to improve your page's SEO
  • Product Price: The product price is prominently displayed and clearly visible, which is good. However, it would be helpful to include any discounts or promotions that may apply to the product.
  • Product Reviews: There are currently no customer reviews on the product page, which can make it difficult for visitors to make an informed purchase decision. Encourage customers to leave reviews by offering incentives or rewards.

Furthermore, to increase mobile experience for your store, you can consider the following themes which are made with a mobile-first mindset: Blum, Refresh,...



Let me know if you have any questions. Wish you the best of luck!


Richard | PageFly

Please let me know if it works by giving it a Like or marking it as a solution!

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