How can I improve my online store?

[PhoneHaven]

Hey fellow shopifiers, we would love it if you guys would give us some advice on how to improve our store, thx!

Store Link: https://phonehaven-5518.myshopify.com/

[Dan-From-Ryviu]

Hi @PhoneHaven , you got nice one. I have a little suggestions hope can help

• Take your own domain.
• In Contact page, add your email and store address or phone information to increase trust on your store
• In reviews of products, recommend you add some images of items.

[PageFly-Richard]

Hi @PhoneHaven ,

This is Richard - CRO Expert at PageFly - Shopify Advanced Page Builder app. 

Congrats on your new store! I have just had a look at your store. Your store is really pretty, and I know you’ve put all your effort into building this store. I have some suggestions for your Homepage for a better chance of gaining sales. May it help!

1. Add ATC buttons to each product on the Product List

The Add to Cart button is specifically important for each product, with this button, you will redirect customers to the page you want them to take action mostly. It can redirect to the checkout page quickly or open the cart drawer of this product.

You can also highlight the ATC buttons by using the hover feature to it.

2. Add Social proof

There are no customer reviews, testimonials or social proof on the homepage. Adding these elements could help build trust with visitors and increase the likelihood of conversions.

• Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each review and you can also add customers’ photos above their names to enhance trust in what they say, like this:

Besides, you can add blogs or reviews of your customer as testimonials. You can use third-party reviews apps such as: Loox, Yotpo, or Judge.me, etc. 

3. Always Highlight Core Product and Brand Features

You need to summarize and highlight core product and brand features, including key product details and attributes, free shipping available, and return policy information on your homepage, so that the customers can quickly evaluate not only a site’s product catalog, but also the brand’s policies, value proposition, and trustworthiness, from the homepage.

4. Improve the newsletter on your homepage

The newsletter signup form is currently at the bottom of the homepage, which may not be noticeable to visitors. Consider adding an incentive like a discount code or free shipping to encourage visitors to sign up. But kindly drag it out of the footer and place it right on your homepage, I bet you would have more clicks.

You can refer to the picture below:

Additionally, with Mother's Day 2023 fast approaching, also ranked as the third most significant holiday following Black Friday and Christmas, it is an opportune time to consider some compelling concepts for your business to take full advantage on this occasion.

1. Use colors palette associated with Mother’s Day

This kind of change makes your store more welcoming. You can refer to these pairs of colors:

• Pastel Pink and Green: This color palette is soft, delicate, and feminine, making it a popular choice for Mother's Day. It includes shades of light pink, blush, and pale green, which evoke feelings of tenderness, love, and springtime.
• Red and White: This classic color combination is timeless and elegant, and it's often used to symbolize the love and appreciation we have for our mothers. It's a bold and impactful color palette that can be used to create a variety of different designs.
• Lilac and Light Blue: This color palette is soft and soothing, with shades of pale purple and blue that are reminiscent of springtime flowers and clear skies. It's a calming and peaceful color palette that's perfect for creating a relaxing and tranquil atmosphere on Mother's Day.

2. Offer special discounts

Create special deals during Mother’s Day event like bundle or 1+1 offer is one of the best ways to boost your sales. You can highlight them on your homepage to be visible as soon as visitors reach your page and make it easy to navigate through your product offerings.

3. Create gift guides or a special section with product recommendations.

Creating gift guides or a product recommendation section can help increase engagement and sales on your Mother's Day landing page. By organizing products by categories and themes, you can make it easier for shoppers to find the perfect gift for their mothers. Including product descriptions, images, and customer reviews can also help improve the shopping experience and boost conversion rates.

Hope all my suggestions will be helpful to you. Good luck and have a nice day! 

Cheers!

Richard | PageFly

[flareAI]

Hello @PhoneHaven,

Greetings from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot! I am Gina, and I am here to help.

Having taken a close look at your store, I believe that below suggestions could help drive sales.

1. Provide your website visitors with a detailed and compelling product description that accurately portrays the benefits and features of your products. This will help build trust with your audience and motivate them to make a purchase

2. Display store's contact info like phone number, email address, and office address in the Contact Us page.

3. Testimonials are a good way to increase the trust and will influence the purchasing decision. Also, provide the customers' full name, and profile photo of them to add authenticity and credibility.
4. Create a Facebook account for your store. Having a Facebook Store is a great way to grow your business, allowing you to tap into new audiences and gain more customers.
5. Add a FAQ page to provide information on frequent questions or concerns
6. Crafting an ideal SEO product title and URL can aid search engines in comprehending the nature of your merchandise and boost traffic to your website. Therefore, it's advisable to maintain a unique and specific product title and URL.

7. I recommend to use a custom domain instead of the default "myshopify.com" domain. This helps to establish your brand identity and makes it clear to customers that they're dealing with your business and not just a Shopify storefront.

Let me know if you require any further guidance.

Gina

[Ollie]

Hey @PhoneHaven.
 
Thanks for reaching out. 
 
I appreciate that you have provided your online store URL for us to explore!
 
Looking into your store,  I noticed that you are using the announcement bar to inform your customers of the ongoing sales that are available. This is a great way to get your visitors shopping through the available collections. You could also use a slideshow section for the first section on the homepage to showcase more of your products. This could allow you to strengthen your brand - for example, you could potentially add your best seller or favorite product to the slides.
 
I did want to bring to your attention that visitors/customers may find it difficult to find the options to get in contact with the business. I did notice that you have a Contact option available on the header navigation but it looks like it is part of the About drop down. I would suggest option to get contact the business to be available on the navigation menu without needing to select a drop down. I took a screenshot of the section I am referring to from the online store: 
 

 
Having the option available for your customers to see can provide them with a sense of security about making a purchase. Knowing that the customers can easily reach out to the business can make the difference between a visitor and a customer. 
 
Let me know if you have any questions

[Cedcommerce]

Hello @PhoneHaven,

We looked at your store and found that it has a great foundation. However, there are a few things that you can improve on to enhance your customer experience and improve sales.

• We suggest modifying the banner content and adding more relevant information to capture your customers' attention. Ensure the banner is visually appealing and contains a clear call to action to encourage customers to explore your store further.

• It's important to write detailed and well-elaborated product descriptions. Customers want to know precisely what they're purchasing and how it will benefit them. By providing comprehensive product descriptions, you can address any concerns or queries they may have, increasing the likelihood of them making a purchase.

• Use consistent and similar-sized images for all product sections. This creates a cohesive look and feel, making it easier for customers to navigate your store and find what they want.

• Creating specific filters for the most popular categories will help customers narrow their search and find products that meet their requirements. This improves their shopping experience and encourages them to spend more time on your site.

• Adding more CTA buttons in the featured section, like quick add to cart or buy now, can significantly increase conversions. This feature allows customers to quickly purchase products without navigating to a different page, which can result in higher sales.

• Including a customer testimonials section can build trust and credibility with potential customers. By sharing reviews and feedback from previous customers, you can showcase the quality of your products and the positive experiences your customers have had with your store.

• The overall theme of your website, including the header and footer sections, could be revamped to make it look more modern and visually appealing. This can help keep customers engaged and on your site for extended periods.

• Also, a product recommendation section can suggest complementary items to customers, increasing the likelihood of them making multiple purchases.

We hope these suggestions have helped you identify areas of improvement for your store. 

If you need further assistance, feel free to contact us or any Shopify expert agency.

All the best, 

CedCommerce