How can I improve my Pymbox food delivery store?

[leungvi8]

Hey All,

I'm a store owner of Pymbox, Canadian company operating for Food Delivery Niche (Delivery bags, bikes, phone accessories etc). Store link is https://www.pymbox.ca love to give any feedback (design, SEO, product choice, traffic boost etc).

Thanks

Vince

[PageFly-Kate · Accepted solution]

Hi @leungvi8 ,

This is Kate from PageFly - Shopify Landing Page Builder app. 

Congrats on your new store! Your store looks so pretty with color panels and high-quality images, and I can tell you've put in much effort. I understand that building a beautiful website is not simple. From my CRO expertise, I'd love to give you my suggestions that might be helpful for your website:

1. Enhance your homepage with the following improvements

• Improve your hero banner: Your homepage has two sections that can be considered as your hero banners, the first section and the 2nd slideshow. Instead of using images with much clutter, you should choose a simple background with a clear title to help visitors quickly understand what you are selling.

• Ensure the Primary CTA Buttons Styling Is Unique and Prominent: To prompt and guide customers to click on the "Shop Insulated Bags" button, it needs to stand out from the background. Consider making it more attractive and engaging by adding a color change or animation effect such as shadow when the mouse hovers over it.

• Sync CTA buttons for slideshows: The position and effect of the two CTA buttons on your slideshow in section 1 are pretty different. This could distract visitors from focusing on the central part. Therefore, you should synchronize two CTA buttons to ensure visitors can quickly grasp the information.

• Add a collection list or additional product lists: With the first visitors, it is really hard for them to understand what your store provides. Based on my experience, instead of adding product details about your product on the homepage, you should add a collection list or “Featured products” to give them an overview of what you are selling, thereby helping them easily choose the most suitable products and then it will navigate them to the product page.

• Add more at least 1-2 sections: To make your website more trustworthy, you should consider adding 1-2 sections to showcase your store, such as "Brand Stories" or a "Blogs" section. These sections will provide additional information about your store, helping to establish credibility and build trust with your visitors.

2. Add “Add to cart” button in collection pages to have a higher conversion rate

One of the effective ways to improve higher conversion rates is by adding a prominent call-to-action (CTA) button on every product in the product list. This shortcut allows potential customers to make quick purchases without the need for additional clicks to access detailed product information.

• Before:

• After: You can refer to how a well-known brand such as Colourpop applies this:

3. Add content about the Back-To-School campaign to attract customers

With the selling season approaching, don't miss out on promotional campaigns to boost your CRO. Prepare for the Back-to-School and seize the opportunity to increase sales. You can take these actions into account:

• Offer promotions and discounts, including appealing deals and bundle offers for your Back-To-School collection. Consider offering discounts, freebies, or exclusive student incentives to attract shoppers.
• Create a dedicated Back-To-School landing page on your website. The showcase featured products, promotions, and campaign information with an appealing design that aligns with the theme. Make it user-friendly for easy navigation and purchases.

I hope you find these suggestions helpful for optimizing your website's conversion rate. If you have any further questions or need additional assistance, feel free to reach out.

Best of luck with your online store! Cheers!

Kate | PageFly team

[flareAI]

Hello @leungvi8,

I am Gina from flareAI app helping Shopify merchants get $7Million+ in sales from Google Search, on autopilot. Hope you are having a good day.

I've taken a look at your store and found there are quite a few things which if added can increase sales.

1. Add Home page link to the main menu so that for visitors it will be easy to navigate from any pages back to Home page.
2. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
3. Add About Us page which is a reflection of the purpose and personality of the business.
4. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
5. Your latest blog posted is on April 7 ,2023.Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
6. Enhance your product pages by including a comprehensive and informative product description that highlights the key features and benefits of your product. This will entice potential buyers to make a purchase.

7. Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.


8. Add more payment options other than ShopPay, and GPay which will be convenient for the customer to purchase products.
9. Please consider adding a checkout option for single products in addition to the existing 'Add to Cart' functionality. Some customers may have a specific item in mind and prefer a direct checkout option rather than adding it to the cart and then proceeding to checkout

I trust this will be of benefit to you.

Gina