How can I improve my redesigned online store?

[solotraveller]

Hello Guys,

I've redesigned my Store based on multiple suggestions from the Community. Here's the final draft -

https://liveandclick.myshopify.com/

Can you please review and provide final feedbacks? I'm planning to start the marketing soon.

[CassandraWard]

Hi Solo Traveler,

There seems to be no favicon for your store, The front page looks great, however you might put the puzzles in a different part of your site, so that unless you get a lot of puzzles later you will be selling a lot more posters.

Did you do any colour correction of your photos in lightbox? since the photos are amazing but just adjusting the colours would truly make it pop. The posters seem so cheap and you are only selling a small size? That feels that you will miss out on more money for the same work.

I would also reach out to other photographers and ask them if they are willing to either sell you photos or that you will get a cut if you put their photos on your website. Make sure to draft up a contract if you plan to do this. 

Your youtube has only 4 videos and no shorts and your instagram is non existent. You can use your shorts for instagram reels and visa versa, since you should sell us your photography through your travelling and you can have an endscreen for your long form content that gives the link and displays your website. 

I hope this helps you, good luck on your journey!

Cassandra 

https://jeweljazz.store/

[INA_MSWEB]

Hello,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header:
1. Announcement bar Missing for Special announcement or promotion. 

2.Favicon Missing 

3. Social media Icon missing.

                                  You can follow this.

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully.

1.Add Images for next sliders also to create a beautiful impression.

.

2. Featured Products / all Title should be Optimized and Seo Friendly.

3.Add Meta Description for all Products.

4.Customer Reviews are needed on the Home Page and on the Product Page. This also generates trust in your site and promotes sales. 

5.Add a Lead magnet section on Home Page.
6.If Possible, add Instagram Feed on Home page.

Collection and Product Page:

- Add Product Review on Collection Pages

- Add Products Bages like New, 10% Off, You Save 20$ or Free Shipping
- Add Mouseover on 2nd image Features.

SPEED Optimization:

1. Your site might be in need of Optimization too. As per Google Insights, your site scores 32 which means that attention is required here. A well-optimised site rates 60+ and as 80% customers are mobile users. This affects your SEO ranking and decides how many customers/visitors view or find your website. This is especially important if you don't want to invest in advertisements.

Speed optimization is required to increase sales and traffic. Also, if your speed is not good, your website ranking will definitely fall. 

I hope this helped!

Please feel free to contact us for any further help that you might require.

Best regards,

San.

[PageFly-Kate]

Hi @solotraveller,

This is Kate from PageFly - Shopify Landing Page Builder App.

Your website is beautifully designed and elegant. It's clear that you've put a lot of thought and effort into creating a great online presence.

From my experience, I noticed a few things that could be improved on your website.

1. Add favicon to your store

Favicon helps users easily identify and switch between open tabs in their web browser. This is particularly useful when users have multiple tabs open, and a recognizable favicon can make it easier for them to find and return to your store.

2. Highlight product price

Increase its visibility by using a large font size (similar in size to the product headline), bold text style, or eye-catching color.

3. Add testimonial - customer reviews

Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.

Reviews are crucial when it comes to shopping online.

You can check this image for reference:

PROMOTION

Mother's Day campaign 

As Mother's Day draws near, and with many businesses already gearing up for the occasion, your offerings are ideally matched for this festive period. It's strongly advised to implement these strategies to fully capitalize on the festivities.

Overall

• Theme color: Opt for soft pastel colors such as light pink, lavender, mint green, and baby blue. These hues inspire emotions of affection, gentleness, and comfort, making them ideal for honoring mothers.
• High-Quality Product Image: Use high-resolution images that showcase your products from multiple angles and in different contexts. Allow users to zoom in for a closer look to inspect details and quality.
• Mobile responsiveness: Optimize your website for mobile devices to provide a seamless browsing experience across different screen sizes. 
• Layout: Maintain a straightforward layout that centers on the page's main goal, be it showcasing a particular product, presenting a time-sensitive deal, or gathering email subscriptions…

That's all of my feedback. Hope it helps to increase your conversion rate.

Cheers, 

Kate | PageFly team