How can I improve my SEO for my new online store?

[simpledive]

Hello. I am new to Shopify and not exactly SEO savvy! Would you please look at my store and let me know what you think about where to improve on. Many thanks. 

Would like to have SEO improvement service as well if we can cooperate. 

www.simpledive.com.au

www.scubadivingmelbourne.au

www.melbournescubadiving.com.au

[PageFly-Garcia]

Hi, @simpledive 

I'm Garcia from PageFly - Page Builder App.

I have some feedback on SEO and CRO for your store. Hope that my feedback can help you in improving store performance.

1. SEO feedback

1.1. Add alt text and title for your anchor text

This will help Google understand what your links are about and will improve your chances of ranking for those keywords.

1.2. Add FAQs schema on your pages

This will help Google understand the content of your pages and will make it more likely that your pages will appear in the search results for relevant FAQs.

1.3. Open all links in new tab

This is a good practice for all websites, but it's especially important for e-commerce stores. By opening links in a new tab, you'll keep your visitors on your site longer.

1.4. Footer link

Open these links in a new tab and add the "nofollow" attribute for these anchor texts: Contact, Terms & conditions, and Privacy policy. This will prevent search engines from following these links and affecting your ranking.

2. CRO feedback

2.1. Add more sections on your homepage

The homepage now is good but you can add more information to gain more trust for customers when accessing the store by adding more value information sections:

• Testimonial / customer's reviews with real life images after they learned your courses
• Social proof
• Show more collections on the homepage 

2.2. Add customer's review on product page:

Customer reviews are a great way to build trust and credibility with potential customers.

2.3. Add interactive elements:

Add quizzes, polls, and livechat elements to your store to keep visitors engaged and encourage them to take action.

2.4. Run A/B tests

The best way to improve CRO is to test different elements of your website and see what works best. This could include testing different product images, headlines, or call to actions.

2.5. Prepare for holiday season:

The holiday season is fast approaching, and businesses of all sizes are gearing up for the festivities. If you want to make the most of this busy season, here are a few marketing tips from the experts:

• Add interactive elements to your website. This could include quizzes, polls, or fun holiday-themed games. Interactive elements are a great way to engage visitors and keep them on your site longer.
• Use countdown timers for limited-time offers. This creates a sense of urgency and can help drive conversions.
• Send targeted email campaigns. Personalize your offers and reminders about your holiday promotions to keep your subscribers engaged.
• Start your email marketing campaign early. If you wait too long to start collecting emails, you may not reach a wide audience.

Hope that my feedback can help you to boost more sales in your store!

[PageFly-Garcia]

Thank you for your response and for bringing that to my attention. I hadn't had a chance to review that detail yet.

[WebsiteExpert]

Hi Simpledive, 

You need to work on your title and meta tags

Title Tag

You have a title tag, but ideally it should be shortened to between 10 and 70 characters (including spaces).

Scuba Diving and Free Diving Courses in Melbourne Victoria – Simple Dive

Length : 72

Title tags are very important for search engines to correctly understand and categorize your content.

Meta Description

Tag
Your page has a meta description tag however, your meta description should ideally be between 70 and 160 characters (including spaces).

Simple Dive has everything you need for your underwater adventure. From beginner level open water diver to professional technical diving instructor course. Regarding freediving, we provide PADI basic freediver and freediver courses. We also have try diving sessions for adults and kids 8 years old or above.

Length : 307

A meta description is important for search engines to understand the content of your page, and is often shown as the description text blurb in search results.