How can I improve my website speed score for better sales?

[Jbaker88]

www.lldbag.com is my shop. just started it a few days ago... I'm just wanting any and all feedback and suggestions on the status of my site and maybe what direction should I take next. No I haven't seen a single sale yet even with over 300 traffickers. I see I have a Speed score of 47?? I'm guessing maybe because of tags?? but.... my concept is basic: dropship clothing and apparel and use PODs to maybe start my own little brand??? Thanks!

[AliReviews]

Hello @Jbaker88 ,

We are AliReviews - an All-in-one review solution to helps collect, showcase, and manage impactful reviews.

We had a look at your store site and saw your great works with the store designs. Boosting sales and optimizing the website speed score is a long process that need a lot of efforts, don't worry, here is a few suggestions that we think you can try to improve your sales funnel:

1. Site speed performance:

- One possibility for low speed performance is because your theme is not responsive with desktop and mobile, you can consider to change to any other theme that responsive to both version.

- Even though you said your concept is basic, your store designs include a lot of high quality pictures, if you not compress your images files, the size of each images can affect to the store speed. Furthermore, we see that you design your store very details, which mean it may include a lot of codes or apps, make sure you optimized your codes and remove any unnecessary apps/ codes.

2. Header section:

- One way to create a better customer experience is make your header sticky to allow your customers access any categories that they want.

- Your "search" icon is not really comfortable for customers, you may change it to the right side of the header bar.

3. Products sections:

- Consider to add CTA (call-to-action) buttons to each products, this way can increase the chance of likelihood to purchase from your customers.

- Seems like this CTA buttons wasn't highlighted like those above it, make sure you highlight all your CTA buttons to make it synchronization and create a better customers experience.

4. Testimonials:

Reviews play a crucial part when it comes to shopping online, adding testimonials to build your brand trust and increase the chance of likelihood to purchase. You can use a third- party apps to collect and import your products reviews easily. 

5. Run a promotion campaign:

It's Women's Day, you can consider to run a promotion like discount code or create a gift set to boost your sales during the holiday.

Hope these can help. Please let us know if you need any further supports, we'd love to assist.

Regards,

AliReviews team.

[PageFly-Richard]

Hi @Jbaker88 ,

This is Richard from PageFly - Shopify Landing Page Builder App. I would like to give my suggestion for your Homepage and Product page. Hope this can help!

HOMEPAGE 

1. Rearrange information in the above the fold area 

• Here is your above the fold area, which is the screen you’ll see without having to scroll. I see that you currently have this layout, however, I suggest you rearrange the information by creating a slideshow or a hero banner to showcase your featured products. 
• Adding some key features of your products is also highly recommended to let site visitors know what you sell and what differentiates you from your competitors. 

2. Reduce CTA buttons 

• You’re also having 3 CTA buttons on the same page and located very near each other. I suggest you changing it to only one to direct user’s attention to that button only. My idea would be: Show more or Buy now. 
• I understand that you want to promote your store’s social media handles as well. I suggest you add icons on the either the left or right side of page for better navigation without distracting your customers from your CTA 

3. Increase text size in the footer 

• It’s great that you already the basics such as the refund and privacy policy, however the text size is very small and from my opinion, this can affect user experience as they want everything to be clear and obvious. That’s why you should increase the text size and align this part to the center of the page. 
• Adding FAQ is also a great idea to help customers get answers to common questions 

4. Add heart throbbing customer testimonials 

• Testimonials matter in Ecommerce! I suggest adding at least 3 testimonials to improve your store’s reputation and trustworthiness 

PRODUCT PAGE

1. Adding customer ratings and the numbers of reviews 

• Since your store is quite new, I suggest you can can add ratings next to your products titles to provide more credibility 
• Custom tags such as Best selling or Back in stock are also highly recommended 

2. Adding Add to cart buttons, Countdown timer to create scarcity 

• To increase conversion rate, I suggest you can also create flash deals with limited time slots, assisted with add to cart button and a countdown timer to encourage the FOMO effect 
• Another idea for you is to add pop-up messages such as xxx people had purchased this item in the last hour 

You can also create a fashion and lifestyle blog to nurture your customers as well as create custom collections such as: Flash sales, Editorial Picks,... to help boost conversion rate as well. About your site speed, I suggest you change to a different theme. Overall, I think you’re off to a great start and you can further improve along the way. 

Moreover, International Women’s Day 2023 (IWD) is just around the corner. With the theme #EmbraceEquality, here are some worthwhile ideas for you to make the most of it:  

1. Personalize your discounts and deals 

You can offer sales, discounts or special deals to your female customers to make them feel more valued in IWD! 

2. Show testimonials from female customers

You can show rating stars for each product or you can add customer reviews as text and photos. Additionally, featuring women's portraits with their testimonials would make it even more engaging.

3. Spotlights female staff

This can be a great way to enhance your brand presence as a brand that supports equality for women. You can even promote your own business if it’s women-owned as it is probably a golden opportunity for you to receive the support and promotion from others.

Let me know if you have any questions. Wish you the best of luck!

Richard | PageFly

[PageFly-Richard]

Hi @Jbaker88 

This is Richard from PageFly - Shopify Page Builder App. After looking into your store, I have some comments below:

Here are some good points I can see from your site:

• Hover effect for product media: enhance your custom
• Hover effect for buttons: make these buttons stand out

I have a few more comments to make your pages even better:

1. Optimize your hero banner

You should add some background image to your banner. The image can include your products so when customers first visit your page, they will know what you're trying to sell. 

Also, instead of adding your social accounts on the very first section of your page, you can add more information about your store or page, with a CTA button encouraging customers to buy your products. Having your social accounts is not persuasive, because you have not given your audience a reason to follow you on social media. 

This one is a perfect example: 

2. Add ratings to your products

When customers browse your page, they will find star ratings useful. This lets them know what products are trending and getting positive feedback from similar buyers. 

3. Showcase your Instagram or other social profiles

As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. Display social media such as Instagram and constantly update the feed.

4. Show your policies

Information on shipping and payment should be made clear from the first place. You should include this information below the hero banner. When the customers actively know your policies, they will be more likely to make purchases. 

Take this one for example:

5. Add CTA buttons for products

When showcasing your products, you should not miss a chance to encourage your buyers to take actions. Therefore, adding a CTA button for each product will increase the chance of getting a deal. Add buttons below the prices and let your customers decide: 

Moreover, International Women’s Day 2023 (IWD) is just around the corner. With the theme #EmbraceEquality, here are some worthwhile ideas for you to make the most of it: 

1. Personalize your discounts and deals 

You can offer sales, discounts or special deals to your female customers to make them feel more valued in IWD! 

2. Show testimonials from female customers

You can show rating stars for each product or you can add customer reviews as text and photos. Additionally, featuring women's portraits with their testimonials would make it even more engaging.

3. Spotlights female staff

This can be a great way to enhance your brand presence as a brand that supports equality for women. You can even promote your own business if it’s women-owned as it is probably a golden opportunity for you to receive the support and promotion from others.

Warmest regards,

Richard | PageFly 

[Andrew]

Hi @Jbaker88, 

Great job on getting your store launched! There are a couple of essentials missing from your website that you need to have in order to gain customer trust.

For example, where is your About Us page? You need an About Us page to introduce your brand to the world. Also, where is your contact page? Buyers are more likely to trust you if they know they can reach you. Here are some branding fundamentals I recommend you read over.

You mentioned that you are both dropshipping and doing Print on Demand, and I can see that you are selling clothes. What is the theme that connects them all together? Is it predominantly casual wear? Is it sports clothing?

I guess what I'm asking - and what any customer is bound to ask - is: what is the purpose or mission of your store? If you're not sure what that is or what yours is, have a look at What Is a Mission Statement? Definition and Guide and here are 17 Unique Examples.

[Cedcommerce]

Hello @Jbaker88, 

Congratulations on starting your online store with Shopify. Here is a list of feedback and suggestions to improve your website and marketing efforts. 

1. Improve the website's speed: A speed score of 47 is relatively low and can affect your website's search engine ranking and user experience. You can use free online tools like Google PageSpeed Insights or GTmetrix to identify the issues and optimize your website's speed on desktop and mobile devices.
2. Enhance the website's design and user experience: The website's design and user experience can significantly convert visitors into customers. Consider updating the website's design to make it more appealing, professional, and user-friendly. Also, ensure that the website is easy to navigate and the checkout process is smooth and straightforward.
3. Build trust with customers: As a new online store, you must add genuine customer reviews, social proof, trust badges, and contact information to your website. These elements can help build credibility and increase trust with customers.
4. Optimize product descriptions and images: Make sure your descriptions are clear, accurate, and detailed. Use high-quality images and try to provide multiple angles to showcase the products.
5. Invest in marketing: Marketing can help generate more traffic and sales. Consider running paid ads on social media or search engines to reach a wider audience. You can also leverage social media to build a following and promote your products.
6. Expand your product range: While dropshipping can be profitable, it can be competitive in the clothing and apparel niche. Consider expanding your product range to other niches or adding complementary products to increase the chances of generating sales.

You should consider connecting with a Shopify expert or designer. They can help you optimize your website's design, speed, user experience, and conversion rate. 

Do let us know if you need any help from us. 

Wish you good luck!

CedCommerce

[flareAI]

Hello @Jbaker88,

I am Gina from flareAI app - get free sales from Google. Hope you are having a good day.

Having taken a close look at your store, I believe that below suggestions could help drive sales.

1. Consider adding a Home page link in the header menu.
While most users are probably aware that the logo is usually a Home link, certainly everyone doesn't.
2. Adding product reviews help build trust and loyalty, and most of the consumers will look for feedback before making a purchase decision.
3. Add Contact Us page for better customer interaction. Also display store's contact info like phone number, email address, and office address in the Contact Us page.
4. It would be nice if product images could be zoomed in / enlarged
5. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
6. Optimize your footer with a more professional and functional look. Add pages like Contact Us, About Us, Privacy Policy, Terms of Service, etc to the footer.

7. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
8. Add About Us page which is a reflection of the purpose and personality of the business.
9. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
10. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
11. Use blogging
Blogging is a great technique to increase the traffic and ranking of your website. If you blog consistently with high-quality content over a long period, your site will rank higher for specific keywords or topics.
12. Add data policies (Privacy Policy, Terms of Service, Refund Policy) to your store which helps set expectations with your website visitors. They'll know the types of data you're collecting, why you're collecting, protects the seller from bad customers and ensures that buyers know exactly what to expect when they order a product.

Hope this helps

Gina