How can I improve sales on my online pet store?

[Brooke293]

Hi Shopify Community! I would love to get your feedback on my online store. We are currently lacking sales and not getting any real traction. Any constructive feedback would be greatly appreciated. The store is called: ruffdays.store

[Consentmo-GDPR · Accepted solution]

Hey there! 

Your store looks amazing! Congrats! I really like it.

I would suggest you adding some more details in the 'About us' page. I also saw that you are not very active on your social media, and you know that during the holiday season this plays a major role. I think it would be good to shout out your special deals on socials, as well as through newsletters. That will definitely help you boost your sales.

SEO optimization is another important thing that you should pay attention to. You can try some tools like Semrush or Ahrefs that will help you improve your site performance. 

Another thing that is a must is adding a GDPR app. I saw that you have Do Not Sell My Personal Information link in the footer, but didn't notice any cookie bar when I first landed on your store. I think it would be good to have it, as these days it is important to manage your customers' personal data properly.

Hope that my feedback will help 🙂 Wish you a very successful holiday season 🙂 

[Brooke293]

Thank you so much for your honest feedback. I greatly appreciate it. I will for sure implement what you suggested. 

[AliReviews]

Hi @Brooke293,

First off, kudos on your vibrant store – the bright color theme and adorable design are sure to captivate your buyers. Here are a couple of suggestions to further enhance your store's appeal:

1. Instagram Photo Gallery:

Leverage the power of Instagram, especially with its pet-loving community. Share captivating photos of your pet products and showcase customer feedback directly on your storefront. Numerous apps on the Shopify App Store can assist you in seamlessly integrating an "Instagram Feed." A visual gallery can add a personal touch to your brand and engage potential customers.

2. Enhance Customer Reviews:

While you've done a great job featuring customer testimonials on your homepage and product pages, consider taking it up a notch by adding a dedicated customer reviews section. Encourage your customers to share their feedback and include actual photos of your products in use. This not only builds credibility but also serves as a powerful tool to overcome any hesitations potential buyers may have.

You may want to explore our Ali Reviews app (link in signature). It allows you to seamlessly integrate customer reviews on both product and cart pages, providing potential buyers with valuable insights and reducing cart abandonment rates.

I believe these enhancements will further elevate your store's performance and resonate well with your target audience.

Best regards,

[Gojiberry-Amee]

Hi Brooke293, 

This is Amee from Gojiberry - Shopify Survey & Feedback App. 

Congratulations on your store, it looks fantastic and the pictures of doggies are so cute. I took a look at your store and have a few suggestions that will help increase your conversion rate: 

1. Social media plugin Other than testimonials, if you already have a strong social media presence, displaying that on your homepage can help provide additional social proof. 
2. Call to action button. Add an add-to-cart button or any call-to-action button underneath each product. 
3.  Adding a blog. This will help a lot with SEO and drawing in the right audience. You can try talking about pet stories, tips on choosing harness/leash, pet health etc. Any topics your target audience might be interested in! 
4. Ask your customers! (Most effective for increasing conversion) Ask where your converting customers are coming from. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them returning. Once you find out your strongest marketing channel, focus more effort and money on that. 

Hope this helps! 

Amee | Gojiberry Team