How can I improve the conversion rate of my product page?

[shecomventures]

Hi All,

I have started to get some decent traffic to my product page but my conversions are really struggeling. 

Any recommendations for optimizing the conversion rate? 

Thanks in advance. 

Website:

https://danegy.com/products/intelligent-cupping-massager

[ChadMontgomery]

Where is the traffic coming from? 

I don't see anything immediately obvious you're doing wrong with the page which leads me to wonder if the traffic you're driving isn't qualified as somebody who would actually buy your product.

Is the traffic people that would want a cup massager? Are you targeting the correct countries? Correct demographics? 

If you're driving the traffic via ads, this is where A/B testing your ads in low cost budgets can be helpful.

[shecomventures]

Hi, 

Thanks for your feedback! 

I get my traffic from FB ads. The angle i'm going for is older people with neck/back pain etc.

The problems is I get a decent amount of ATC's but they are not converting to sales. 

How would setup the A/B testing exactly? 

[shecomventures]

Hi, 

Thanks for your feedback! 

I get my traffic from FB ads. The angle i'm going for is older people with neck/back pain etc.

The problems is I get a decent amount of ATC's but they are not converting to sales. 

How would setup the A/B testing exactly? 

[ChadMontgomery]

There are a number of services that provide A/B testing.

Or you can try split testing multiple ads and doing more ad testing. Traffic that isn't qualified properly or if your page isn't a match for your ad demographics you'll be hard pressed to get sales.

Make sure you're matching page content to your ad content. I don't know the first thing about this space and I have done no research into cup massagers but that would be where I'd start looking.

[LestonKings]

I would recommend you work on your store layout because the contents are much on product page. What to do is target the right audience and also engage them via sales funnel and customer journey. I would recommend you use right marketing plans which I can share you one am using and it's very effective. Kindly let me know your thoughts of this as I still have some questions about your store

[PageFly-Victor]

Hi @shecomventures ,

It's PageFly - Best Page Builder App here and I'd like to share some of my initial thoughts when first browsing through your online store. I hope that my recommendations based on 6 years of providing solutions for more than 100.000 merchants can be beneficial to you in improving your store performance. 

After browsing your store, I am very impressed that you have: 

• Very beautiful color mix for your store
• Enough images to display your products in product media. 
• Real customer reviews on product page
• Shipping details on product page

Besides these highlights, I have some comments and suggestions for your page below: 

I. Homepage

Let's go through your homepage first as this is the first destination when customers enter your store. You will need to make sure this page is well designed so that customers will have the motivation to move on to the next step which is purchasing. 

1. Sticky header

A sticky header allows customers to quickly access the navigation, search, and utility-navigation elements whenever they scroll up or down on the page. It is also the fastest and the most useful way to access the necessary information for the customers when they reach your website.

2. Make a favicon

A Favicon can help to identify your brand name to your customers and make your pages look more professional.

Having a favicon for your store will make your store unique and help customers easily recognize it. You can check this article to know how to add it.

3. Featured Collection

A featured collection allows you to display your available collections in the store. This section is normally created on the homepage. I recommend that this section should be placed right below your hero banner, so that when customers enter your store, they can immediately realize what exactly you sell and how many types there are. 

4. Featured Products

You might need to align all these prices: 

And don't forget to add an “Add to cart" button under each product. I'm sure you want to encourage buyers at any point on your page to click this button right. 

The featured products section will help you: 

• Improve product visibility: for example, there are some products that don't get as many views as others. You can place them in the featured collection to increase traffic to these products. 
• Position your products on e-commerce sites: You can display your best seller items on your home page to cut down on the time for customers to find best selling products. 
• Improve your store revenues: When customers already find something they need right from the home page, they will be more likely to hit the CTA buttons. 

You can check this section for reference: 

Source: http://www.pagef.ly/f072 

5. Show your policies

Information on shipping and payment should be made clear from the first place. You should include this information below the hero banner. When the customers actively know your policies, they will be more likely to make purchases. 

Take this one for example:

Source: http://www.pagef.ly/8lxo 

Overall, your home page is good, but you can always find room for improvements. You can check this article on how to BUILD AN AMAZING HOMEPAGE. I am sure there is all the information you need.

II. Product page

1. Adjust prices

It's good that you're having the sales price in red, but I would recommend that you decrease the size of the Product compare price and increase the size of the product price. 

2. Use swatches as selector for color variations

Users who cannot easily determine all the color variations a product comes in may overlook options they would prefer and prematurely abandon a product that could have been suitable. 

The solution is that you use swatches to display and select color variations. You can check this image for reference: 

Your products and your page can be of great potential. All you need is more research to increase conversion rate. To learn more about how to maximize the effectiveness of your page, check out this guide to grasp your opportunity.

PageFly, Free Page Builder helps you build a high-converting store with flexibility and confidence without headaches. You can start with the Free plan to use all features and create different page types for your store with 24/7 support live chat. 

PageFly!

[briandavidhall]

Hi there!

Lots of helpful observations already, just wanted to add a couple suggestions:

• Consider hiding chat
• Use banner to tout "money back guarantee + free shipping worldwide"
• Consider moving social proof (review + photo) higher up on the page

Here's a quick video with more context: https://www.loom.com/share/6157c40b87254c74bc2451ac063c1e0c

[shecomventures]

Hi @briandavidhall 

Really awesome you took the time to make a video! Appriciate it a lot.

The announcement bar is in German because i'm only targeting Germany at the moment. I have been going for 4 months now and my plan is to expand to other countries once I see success. Right now i'm really desperate to find success as i've been going for a while and burning through my budget. I'm not sure if I just need to find the right angle or kill the product and move on. 

Here are some information about my ad + targeting: 

I use FB ads to drive traffic to my product page.

I am going for the angle of people from 35+ who is dealing with different kinds of muscle pain from sitting at their desk all day or doing various exercises etc.  I imagine people interested in this cupping massager should be people who already spend money on massages and so on and either wants to save money from the expensive appointments or prefers to apply the device themselves from home. 

I think people who's interested in the cupping massager is also people who already leans towards eastern/alternative medicines such as acupuncture. 

When researching my competitors they are mainly targeting younger people who are into weight lifting and needs the massager to recovery their sore muscles. But when I tried testing this angle with my FB ads I didn't see much success and therefore i'm now trying this other angle. 

The main thing i'm struggling with is how to target my audience as there is no specific interest to categorize people with muscle pain and ailment. As mentioned early I saw a bit of success with "stress free living" but also "Bingo" (an interest for the older people)  - again a very small audience. The best performing adsets is only just below break even. 

Below you can see 3 screen shots of the first 3 seconds of my most succesfull ad. It's performing with a CTR of 4% and my CPC is around 0,35€ which I would say is pretty good, but still the conversions are missing to make this a profitable business. 

Let me know what your thought are 🙂

Thanks! 

[briandavidhall]

Thanks for the update! I think the page looks better already. I'm hopeful it'll improve results, but I'm also ignorant about the market - particularly German shoppers.

I do have a few more suggestions! Not mutually exclusive:

• Further simplify the product page, eliminate options where possible https://d.pr/i/CFVTyz 
  • If most customers go for Standard, try removing Upgraded
  • If most customers buy Black, try removing the other colors
  • If most customers only buy 1 or 2, remove the info about bundle discounts
  • If most customers pay with credit cards, remove the info about other payment methods (or possibly remove it anyway, since they'll see it when they begin checkout)
• Try a long form, "direct response" style landing page. In the US, this type of page often works well with old people on Facebook 😁. Here's an article with an example of the type of page I mean - basically it's long, follows an emotional arc, and has a single, repeated call to action
• Get help from a Facebook Ads expert - I don't know much about this space, and I'd hate to think I'm wasting your time with conversion advice if the biggest problem is with ad targeting or configuration

I'd love to hear an update on your results if you care to share!