How can I improve the look of my ecommerce website?

[Pajot]

Hi all,

I got some feedback about my logo being pretty terrible and the site not looking good.

I'm thinking of removing the slider until I get proper images; any other suggestions would be so welcome www.prettyandbones.com

[YOD_Solutions]

You have an empty section placeholder on your product page:

[PageFly-Kate]

Hi @Pajot,

I'm Kate from PageFly - Shopify Advanced Page Builder App. 

Generally, I love your store’s design, it looks classic but professional. From my CRO expertise, I’d like to give you my suggestions as hereby:

1. Have a favicon for your store

Whether you're putting the final touches on your online store or it's already up and running, don't overlook the significance of adding a favicon! It's a small yet crucial detail that can enhance your website's appearance and reinforce your brand.

By including a favicon on your website, you can effectively communicate to your potential customers that they have arrived at your company's page.

You can check this Shopify guide on how to add a favicon - https://help.shopify.com/en/manual/online-store/images/add-favicon

2. Check image quality

In summary, incorporating high-quality product images increase conversion rates. You can effectively enhance conversions and drive business success by leveraging visual appeal, establishing trust, and creating an emotional connection with your visitors.

Specifically, you should recheck the quality of the “T-Shirts & Tank Tops” and “Bandanas & Hats” collections.

3. Adjust image height

By using the images of the same height, I bet your store outlook would be much more professional

4. Have a benefit section

Adding a benefit section in the middle of the homepage will give your customers a reason to purchase from you instead of the competition.This helps reduce the bounce rate and increase the likelihood of purchase.

5. Add product details section

The more information you provide your customers with, the better they understand about your brand as well as your products. As a result, they are more willing to make a purchase. You can consider adding product details section - One of the best-sellers from your store should be showcased to catch more attention.

6. Free shipping

Offering a general free shipping benefit (e.g. spend $50 or more and get free shipping) can increase conversion rates. The presence of what looks like a high shipping cost can be a de-motivator for visitors at checkout.

And that's my feedback! Hope it helps you boost the conversion rate.

Cheers!

Kate | PageFly Team

[Consentmo-GDPR]

Hello,

I wanted to share some thoughts with you that I believe could be really helpful:

1.  When I first looked at your logo, I felt that it didn't quite match the overall style of your store. To make it more visible and aligned with your brand, you might want to try out different logo options and consider making it a bit larger.

2.  It's a good idea to ensure consistency in your product images. Making them the same size and giving them a uniform background will create a more polished and cohesive look.

3.  I noticed that you have a testimonial section, which is fantastic for building trust. Just make sure that all the reviews in this section are authentic – genuine feedback from real customers can make a big difference.

4. Take a look at your footer section, it seems to have some unused space. You might want to think about reorganizing it to make the most out of it. 

5. I would suggest creating an "About Us" page can be a great way to connect with your customers on a personal level. Share your brand story, mission, and values to create a stronger emotional bond with visitors.

6. Given the importance of data privacy and compliance, consider integrating a compliance app into your store. It can help streamline consent management and ensure that you're following the latest privacy regulations.

I hope these suggestions resonate with you and help enhance your website.

[StanPlatoria]

Hey,

• I agree the logo seems kind of out of place for a pets shop. Make it more simple. An don't forget to put the logo in the browser tab because currently it is empty
• I would also improve the overall design since currently, you are using the basic Shopify design, so there is still a lot of room for improvement there. You could even think about hiring some Shopify freelance designers - many of those are relatively cheap.
• For social proof, since you are a new store and don't have reviews, try using an app like Platoria that provides you with real reviews even if you currently have none - it's free

All the best,
Stan

[MooseDesk]

Hi @Pajot , 

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Ticketing System App.

Congratulations on the opening of your store! It's truly impressive, and I can see the dedication you've poured into your store 😊

While it's already great, I do have some suggestions to help make it even better. Here are a few of my recommendations for better customer experience, if you don't mind taking a look.

1. Brand Logo 

Your current logo appears slightly disconnected from the overall aesthetic of your store. Enhancing its alignment with your brand can significantly improve brand recognition. So, you can consider changing to different logo designs and making it more relevant to your brand visual. 

2. Home Page

•  Hero Page: I see your hero section looks quite professional but you could consider changing it to a more cheerful and colorful style so it can fit with your overall product vibe and generate a more inviting atmosphere to customers.

• Collection Section:  

This section seems to have little featured collection to impress customers. So, I would recommend you create more collections by grouping them into new products, best sellers, or categories. 

Furthermore, you should re-check the image of products because high-quality images are very important to attract customers and increase conversion rates.

• Footer Section: I see your footer section has quite a lot of empty space. I recommend you optimize it again to maximize the available space.

3. Shop Page (Product Listing) 

• This product listing section can be better if you adjust all images with the same size so it can make your page look more professional.

• You could consider using a sans-serif font because it's modern and can contribute to a more visually appealing and user-friendly interface.

• Moreover, I didn't see any information about all your products except the price, so it would be better if you add more detailed information. Product descriptions with more detailed information can empower customers with the knowledge they need to make informed purchase decisions, ultimately boosting confidence and conversions.

4. Addition 

•  I recommend changing your current cart types to cart drawer because it allows customers to continue shopping while they can see the cart information on the drawer. Moreover, if you have a plan to upsell & cross-sell, this cart drawer would be a better choice.

• Additionally, the CTA button should be colorful and bolded to be brighter and more striking because if your button is more visible, more people will act on it. 

5. Support

So, a very important in creating great user/customer experience is designing a place where customers can easily ask about your product or give feedback on their experience.

Currently your store has not had such thing and it might be a pain point in shopping online cause there's nowhere to ask and receiver answer.

If you want to find a FREE option for that, MooseDesk is a good choice. It's a customer service app/ticketing system that could help you do all the things I have suggested above.

If you want to give MooseDesk a try, feel free to do it and hit our 24/7 support so we can help you enhance UX experience.

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So that's my review on your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION. This would make my day.

Thank you and hope you get a lovely day ahead