How can I improve user dwell time on my online store?

[indahood]

I would like someone to take a look at my site and give me advice on what i can improve, I have problems with user dwell time and it bothers me, I have tried to solve this but it never improves.

www.indahood.com.br

[PageFly-Richard]

Hi @indahood,

This is Richard - CRO expert from PageFly - Landing Page Builder App.

I did take a deep look into your web design. I see your page is very beautiful and elegant. For the design improvements, I would recommend a few things below:

HOMEPAGE

1. Add the Call to action button to the banner

The first 5-second impression is really important. Having a clear CTA button above the fold can encourage site visitors to take action. It's a tip to encourage customers to make decisions quickly.

2. Add testimonial - customer reviews

Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.

Reviews are crucial when it comes to shopping online.

You can check this image for reference:

3. Add Featured products 

Featuring products means dedicating a section on your homepage for the specific product(s) that you want to draw attention to. This section is supposed to significantly increase traffic to these product pages and can redirect visitors to a different page immediately. For those reasons, the choice of what to feature in this section should be carefully considered.

PRODUCT PAGE

1. Add hover for each button

The customer will recognize that each button is functioning by hovering over it. 

Furthermore, International Women’s Day 2023 (IWD) is just around the corner. With the theme #EmbraceEquality, here are some worthwhile ideas for you to make the most of it: 

1. Personalize your discounts and deals 

You can offer sales, discounts or special deals to your female customers to make them feel more valued in IWD! 

2. Show testimonials from female customers

You can show rating stars for each product or you can add customer reviews as text and photos. Additionally, featuring women's portraits with their testimonials would make it even more engaging.

3. Spotlights female staff

This can be a great way to enhance your brand presence as a brand that supports equality for women. You can even promote your own business if it’s women-owned as it is probably a golden opportunity for you to receive the support and promotion from others.

Please let me know if you have any questions. 

Warmest regards,

Richard | PageFly 

[Rayshuggs]

Hey there @indahood I’ve examined your store and here are a few thoughts of mine

1) Getting customer reviews for your homepage would help greatly with both dwell time and increasing the chances of a customer making a purchase in your store.

2) The social media accounts of the business aren’t present at the bottom of the homepage which isn’t exactly a good thing since a lot of customers scroll to the bottom expecting to see it there.

3) I’d like to recommend an app you can use for free which I think could help particularly with the dwell time issue. This app is called the Show Recent Orders App. This app would help provide regular updates on the store informing customers of recent actions being taken. This would help provide a sense of more interest in the store for the customers leading them to spend more time in the store. You can try the app here https://apps.shopify.com/show-recent-orders 

[flareAI]

Hello @indahood,

I am Gina from flareAI app helping Shopify merchants get $5Million+ in sales from Google Search, on autopilot. I am here to support you.

After examining your store, I found some improvements you can make that could increase your sales.

1. Add sections like 'New Arrivals', 'Featured Collection', 'Hot Sellers' to help keep customers updated on new products and give exposure to new collections.
2. Provide your website visitors with a detailed and compelling product description that accurately portrays the benefits and features of your products. This will help build trust with your audience and motivate them to make a purchase

3. Adding product reviews help build trust and loyalty, and most of the consumers will look for feedback before making a purchase decision.
4. Testimonials are a good way to increase the trust and will influence the purchasing decision. Also, provide the customers' full name, and profile photo of them to add authenticity and credibility.
5. Add social media for the store to increase the traffic. Social media icons in the footer of your Shopify store can increase the visibility of your social media profiles, making it easier for customers to find and follow you on different platforms.
6. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
7. Add Buy Now button which will simplify the purchasing process for consumers, improving their customer experience.
8. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

9. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)

10. Add more blogs
Blogging is a great technique to increase the traffic and ranking of your website. If you blog consistently with high-quality content over a long period, your site will rank higher for specific keywords or topics.

Let me know if you have any further questions.

Gina