How can I improve visitor engagement on HoneyandGloss.com?

[honeyandgloss]

My views on my website are low. Most look at the home page and don't spend much time on the rest. I would love feedback on what you think I need to change.  www.honeyandgloss.com 

[PageFly-Richard]

Hi @honeyandgloss ,

This is Richard from PageFly - Landing Page Builder. I have just had a look at your store. Your store is quite pretty. I have some suggestions for your Homepage for a better chance of gaining sales. May it help!

1. Make a sticky header

A sticky header allows customers to quickly access the navigation, search, and utility-navigation elements whenever they scroll up or down on the page. It is also the fastest and most useful way to access the necessary information for the customers when they reach your website. 

2. Invest in your hero banner and CTA buttons

The banner is particularly important to have attractive imagery and design. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first.

Besides, a primary call to action button is one of the important things for a home page of an online store. You can highlight the ATC buttons by using hover feature to it.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.

3. Add Testimonials - Customer Reviews

• Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each review and you can also add customers’ photos above their names to enhance trust in what they say, like this:

Or

• Reviews are crucial when it comes to shopping online. 

Besides, you can add blogs or reviews of your customer as testimonials. You can use third-party reviews apps such as: Loox, Yotpo, or Judge.me, etc. 

4. Always Highlight Core Product and Brand Features

You need to summarize and highlight core product and brand features, including key product details and attributes, free shipping available, and return policy information on your homepage, so that the customers can quickly evaluate not only a site’s product catalog, but also the brand’s policies, value proposition, and trustworthiness, from the homepage.

5. Improve the newsletter on your homepage

Having a newsletter on your site, customers can subscribe to their emails to receive product information, any sales campaign, etc from your store. Well done!

You can refer to the picture below:

But kindly drag it out of the footer and place it right on your homepage, I bet you would have more clicks.

Hope all my suggestions will be helpful to you. Good luck and have a nice day! 

Cheers!

Richard | PageFy

[Dan-From-Ryviu]

Hi @honeyandgloss,

You can try to change the font of your title for testing

Also, your clothing items are missing sizing guide so visitors can select fit size of them. 

You also can add product reviews for your items

[oscprofessional]

@honeyandgloss 

Welcome to the Shopify community.

Hope you are doing good. Here are a few suggestions.

Logo: For Brand identity, you need a proper logo to represent your business as the logo needs more improvement on your website. It's a basic or important foundation for branding your business.

It’s important to note that your logo does not need to be exactly 410 pixels wide by 205 pixels high.

Front Images: Use good quality featured banner images with call to action buttons to captivate user attention. Use all images with good quality with the right dimension.

Homepage: Homepage designs guide your visitors around your website. To engage visitors you need to work on homepage layout design. Include trust indicators on the homepage. Homepage content should be strategically decided. You can add ‘Call to action banner’ ‘New arrivals’, ‘Top selling products, Most popular collection, announcement bar, Today's deals and offers etc on the homepage to engage users.

Add Blog: You know creating/adding blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, social media promotion to drive search traffic to your website.

Trust Signals: Show off trust signals and customer testimonials to boost conversion. Customer testimonials and trust Signals build customer's trust and help customers to feel more secure in their buying decision.

Improve SEO, links, usability, performance score for increase more conversion & sale (Your page could be better)

Check your store with the Page insight tool to get the score. because the low mobile score can kill the website traffic.

Hope these points will help you!

Visit on our website to get more information.

https://www.oscprofessionals.com/search-engine-optimization/

If you are interested then I will give you a free audit report for your store to get more traffic and conversion.

[OneCommerce]

Hello @honeyandgloss ,

We are OneCommerce - an eCommerce Solution Platform.

We dive into your site and notice a few things you may want to change to build a better user experience.

1. Sticky header:

Make your header sticky to let you customers easily access to all necessary information that they need. 

 2. Fonts:

This fonts is cute but it may hard to read, consider to use it for your brand name, not all content on your home page. 

3. Back ground for products:

The pattern background may distract the customer and customers can't see the product clearly. You may want to change it to solid background to make the products more stunning.

4. Add CTA buttons:

Consider to add your CTA button right under the price or under the product to increase the rate of likelihood to purchase

5. "About us" section:

Customers always want to know about how your business idea came up and what the mission is, consider to add the "About us" section, it may help you build the brand identify and build trust.

6. Testimonials: 

Reviews play an important role in when it come to purchasing, add some good reviews to build your brand trust.

Hope these work for you. Please hit the Like Button or mark this as Accepted Solution to let us know if our reply is useful, it means a lot to us.

Regards,

OneCommerce team.

[flareAI]

Hello @honeyandgloss,

This is Gina from flareAI app.

Hope you are doing good. Here are few suggestions.

1. Add more detailed product description in product pages. The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.

2. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
3. Good you have added Contact information in the footer.

It is better to add a Contact Us page for better customer interaction. Also display the store's contact info like phone number, email address, and office address on the Contact Us page.
4. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
5. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
6. Try to maintain the same image size while listing all products.

7. Add an About Us page which is a reflection of the purpose and personality of the business.
8. Add detailed filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)

9. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
10. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
11. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.

Hope this helps

Gina

[Rayshuggs]

Hello @honeyandgloss I’m here to provide some suggestions on how your store could be improved especially the homepage in order to achieve better results.

1) Customer testimonials are quite necessary in your situation in order to get people to remain more in your store and boost their confidence and interest levels, so you need to get some on the homepage.

2) You should provide for accepted mediums of payment at the bottom of the homepage such as PayPal, Payoneer, etc.

3) To attract and keep customers, reward systems should be put in place. Especially in the current climate of your store as you seem to be trying to pull in a lot of first time buyers, rewarding them with discounts for their first purchases could help do wonders for your store. For this purpose, I suggest you keep the Seal Subscriptions App by your side in this journey as it is tested and trusted in the art of assigning discounts based on the various customer types you’d be looking to reward. You can try the app for free here and see if you like it https://apps.shopify.com/seal-subscriptions 

[Bargainbags]

Most people need the very first thing they see to catch their interest or they are gone. The first thing you see on your homepage about the earrings dropping totally made me go nope nothing here for me. Then I scrolled down and saw all these cute adorable things that I would have missed if I just left the site because of what I saw first. Have something that shows off

items you sell right at the top, first thing customers see. I think that will help.