How can I increase sales conversion on my new online store?

[a1dan]

My store has been running for about 1.5 months now, and I've had around 400 visitors, but not one has bought anything, let alone add any item to their cart. I don't know what I'm doing wrong, and if anybody knows, please let me know. Thank you so much! Check out my shop here: My Shop

By the way, I'm aware of the 3 giant icons, I'm currently working on it. 🙂

[MiracleWebsoft · Accepted solution]

Hi @a1dan 

I reviewed your store. Its really great and optimized.

Just try the below points may this help

- You have only the Paypal payment method. So try to add any other which ask for Card Information at checkout page  If you have a specific country target check which payment gateway works there

- You have missing product Information and specification like for cloths need to mention fabric, size chart

- Mention the return and refund badge on product page near to add to cart that help user to get confidence to place order. As I see your store have missing return, refund and shipping pages

- Show some testimonials 

If you have idea how to make these updates. Really great otherwise you can reach us we will do at a reasonable cost

Contact us

[MiracleWebsoft · Accepted solution]

Hi @a1dan 

I reviewed your store. Its really great and optimized.

Just try the below points may this help

- You have only the Paypal payment method. So try to add any other which ask for Card Information at checkout page  If you have a specific country target check which payment gateway works there

- You have missing product Information and specification like for cloths need to mention fabric, size chart

- Mention the return and refund badge on product page near to add to cart that help user to get confidence to place order. As I see your store have missing return, refund and shipping pages

- Show some testimonials 

If you have idea how to make these updates. Really great otherwise you can reach us we will do at a reasonable cost

Contact us

[PageFly-Garcia · Accepted solution]

Hi @a1dan 

I'm Garcia, a Conversion Rate Optimization (CRO) expert at PageFly Page Builder. I'm happy to offer some initial recommendations to help you improve your Shopify store's conversion rate.

1. Change “Featured items” to “Best sellers”

Replace "Featured Items" with "Best Sellers" to highlight customer favorites and build trust.

2. Homepage optimization:

While your homepage has a solid foundation, we can further optimize it to build stronger customer trust and drive conversions. You can consider to add these sections:

• About us section: Develop a captivating "About Us" section that resonates with your target audience and establishes your brand identity.
• Testimonials section: Consider strategically incorporating testimonials and social proof elements throughout the homepage to build trust and credibility.
• Social proof section: Explore adding a dedicated "Customer Reviews" section or displaying key trust badges (e.g., security seals, satisfaction guarantees) to reassure potential buyers.

3. Add dropdown menu for collections

4. Product page

• Enrich Product Information: Utilize a text-and-image layout for product descriptions. Clearly communicate each product's Unique Selling Proposition (USP) to differentiate it from competitors.

You can take this PageFly premade template - Eden Mother’s day as an example:

• Empower Informed Decisions: Provide detailed product specifications (material, dimensions, size charts) to empower informed purchase decisions. 
• High-quality product images from multiple angles are crucial.

5. Optimizing for Upcoming Holidays (Mother's Day):

• Hero Banner Captures Attention:  Design a captivating hero section featuring a clear value proposition, high-quality visuals promoting Mother's Day products, and a strong call to action (CTA).
• Targeted Visuals and Promotions:  Consider incorporating eye-catching banners or sliders showcasing relevant Mother's Day offerings throughout your website.
• Build Trust and Confidence:  Include trust badges, security seals, or satisfaction guarantees to reassure customers and encourage conversions.

Hope it contribute to your store design.

Cheers,
Garcia