How can I increase sales for my new mug store, Design Impressions and Flair?

[GBarker]

Hello everyone, I have recently opened my new store called Design Impressions and Flair. It is a shop for mugs. I am pleased with the store, but I believe something is wrong and must be improved. I have been told that the products look great but I am not getting any sales. I'm trying to build up my Facebook page following as well in hopes of being able to use their features for ads.  Thoughts please?

I'm hoping that I could get some feedback about the new site.  Also the best way to fix. 

https://designedwithflair.com/

Thank you!

[Lee-Strong-SEO]

Hello and congratulations on launching Design Impressions and Flair! It's great to hear about your venture into the world of mug selling. After taking a look at your site, I have a couple of suggestions that might help improve customer engagement and potentially boost sales:

1. Website Header Size: The current header on your website is quite large, occupying a significant portion of the initial view. This can make it challenging for visitors to immediately see your products. Consider resizing the header to be more proportionate to the page, allowing your products to be the focal point as soon as someone lands on your site.

   

2. Product Descriptions: I've noticed that the product descriptions are relatively brief and generic. In a market like this, where mugs are often purchased as gifts, it's crucial to highlight the unique benefits and appeal of each design. Try to craft descriptions that not only describe the mug but also evoke the feelings or experiences they might bring to the user or the person receiving it as a gift. This storytelling approach can make your products more compelling and relatable.
   For example, your I Am a Nurse mug description is quite generic. I asked ChatGPT to write a product description for you and this is what it came up with:
   
   

Introducing the "I am a Nurse" mug – the perfect gift to show appreciation for the everyday superheroes in scrubs! Crafted with love and a touch of humor, this mug isn't just a vessel for coffee or tea; it's a badge of honor for those who dedicate their lives to caring for others.

Picture this: your favorite nurse, starting their day or taking that well-deserved break, holding a mug that says it all. The "I am a Nurse" mug is more than a statement; it's a conversation starter, a thank-you note, and a daily reminder of their invaluable contribution, all rolled into one.

This isn't just any mug. It's sturdy and reliable, just like the nurses who will use it. Its design is simple yet impactful, much like the care nurses provide every day. It's microwave-safe for quick reheats between rounds and dishwasher-friendly for easy cleaning after long shifts.

Whether it's for a birthday, Nurses Week, or just because, the "I am a Nurse" mug is the ideal way to say, "I see you, I appreciate you, and thank you for all that you do." Let's face it, nurses are real-life superheroes, and every superhero needs their signature cup!

These changes could make a significant difference in how visitors perceive your store and interact with your products. Best of luck with your Facebook page as well - social media marketing can be a powerful tool in driving traffic and sales.

[GBarker]

Thanks so much for the feedback! Much appreciated!

[Gojiberry-Amee]

Hi GBarker, 

This is Amee from Gojiberry - Shopify Survey & Feedback App. 

I took a look at your store and have a few suggestions that will help increase the conversion rate: 

1. Testimonials. Showcasing a few testimonials on your home page -- whether from online customers or family/friends, helps promote more consumer trust and confidence. 
2. Linking to Instagram. Your product seems to rely on customers liking the messages behind the mug, having a fan base on social media & showcasing some of the feeds/customer photos can help also with social proof. 
3. Call to action button. Add an add-to-cart button or any call-to-action button underneath each product on the home page. 
4.  Adding a blog. Since your mug concepts seem to center around celebration and gifting, why not write about that? This would be a good way to improve SEO of your page and draw in the right audience. 
5. Ask your customers! (Most effective for increasing conversion) Ask where your converting customers are coming from. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that. 

Hope this helps! 

Amee | Gojiberry Team

[GBarker]

Thanks Amee!! Much appreciated!

[MooseDesk · Accepted solution]

Hi @GBarker ,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Ticketing System App

Congratulations on the opening of your store! It's truly impressive, and I can see the dedication you've poured into its creation. While it's already great, I do have some suggestions to help make it even better. Here are a few of my recommendations for better customer experience, if you don't mind taking a look.

1. Hero banner

• A well-designed hero banner can create excitement, great first impressions towards your store and encourage visitors to continue scrolling your site. While you have already used a high-resolution image, it is also recommended to use texts with background images or move your texts to one side so you can keep the focus of the visitors on your product.

• Besides, the promotions should be also be highlighted as it is currently difficult to read the current ones.
• Last but not least, do also include a CTA button to encourage the visitors to purchase your products or browse through your products.

Here is an example of a hero banner that you can follow:

2. Value propositions

Let the visitors know the benefits or competitive advantages your products can offer to them! You can create a dedicated section on your homepage to focus on the greatest benefits that your products offer.

Here is an example of an exciting way to present the value propositions:

3. Guarantees

People tend to trust businesses that are transparent and willing to share their brand policies. Here are some guarantees that you can show to your customers (depending on how your business operates).

4. FAQ

Customers tend to have a lot of questions, most of them can be answered by a simple FAQ (frequently asked questions) section. A well-written set of FAQ can build trust, confidence and make your customers feel more secured to make the purchasing decision. For more tips to create FAQ sections, you can refer to this useful blog from Shopify.

Example:

5. Testimonials:

People also often make the purchasing decision based on the reviews, rating from the previous customers. Let's add some actual statements from real customers on what they have said about your products.

Example:

Lastly, if you are also looking for a ticket management system, you can give MooseDesk a try. MooseDesk is currently FREE for all early birds with 24/7 dedicated support, which would help you answers all the questions and explain why MooseDesk is suitable for your business. 

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So those are my recommendations for your store. Hope it brings you some new insights.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’. It would make my day!!

Once again, thank you! 

[GBarker]

Thank you so much!!! Much appreciated!!

[MooseDesk]

Hi @GBarker ,

Don't mention it! As part of this community, our goal is to help all merchants on their e-commerce journey. In case you have any other questions or concerns, don't hesitate to reach out. 

Cheers!

[nuerrify]

Hey @GBarker! I wanted to add some more context around what others have mentioned already. I think there is a great market for a lot of what you're selling. For example:

"dog dad mugs" is searched for 590 times per month. These are people who are looking for exactly what you're selling. How can we show Google that your site should be shown? The first step is to make sure that each of your product page is as SEO optimized as possible. For example, change the URL for dog dad mugs from mug-with-color-inside-9 to dog-dad-mug. As Lee-Strong-SEO mentioned, also definitely update the product descriptions so that you are targeting the keyword strongly.

Similarly, in your collections page there is a section for "Christmas Gifts" - this is too generic. It should be "Christmas Mug Gifts" (which gets 2,000 searches in December). Also, it is not too difficult to rank for this. Religious Gifts should be "Christian Mugs" (880 searches per month and easy to rank). 

After you do a full keyword analysis of your site and target exact keywords, then SEO Optimize each page on your site. After a few months, if you don't see much progress then you can hire a backlink expert on upwork or fiverr to get some backlinks for you as well. This should help make some progress. 

Lastly, sign up for Google Merchant Center asap if you haven't already. A lot of searches in Google are mainly from the Shopping channel with images. 

[GBarker]

Thank you so much!!! Much appreciated