How can I increase the conversion rate on my angel-themed website?

[jennarose]

HI!

My URL is www.daughterofanangel.com 

I would love site feedback to see what I can improve on. I get about 25,000 visitors to my site a month because of my blog. I do make sales but would love to up my conversion rate and wondering how I can improve my site to do that.

Thanks in advance!

[PageFly-Kate]

Hi @jennarose ,

This is Kate from PageFly - Shopify Landing Page Builder app. 

Congrats on your store! Your store looks so pretty with color panels and high-quality images, and I can tell you've put in much effort. I understand that building a beautiful website is not simple. From my CRO expertise, I'd love to give you my suggestions that might be helpful for your home page:

1. Improve your hero section

The hero section plays a crucial role in creating a positive first impression on visitors. Having it in the hero section of your page also helps them understand the main idea of the page and what it offers within the first few seconds of their arrival. Therefore, you should take advantage of this section by making several minor changes:

• Add a headline and tagline: Introduce your store by providing more information, such as your store name as the headline and a tagline that describes what you sell and your motto. Utilizing a hero banner can effectively convey your products or services.
• Consider changing the hero banner: Based on my experience, the hero image should be simple and avoid using distracting elements and clutter that may divert attention from the main content. It's better to use an image that clearly represents what you are selling.
• Include a Call to Action (CTA) button: A CTA is like a small request that helps your visitors answer the question: 'How do I get this product?' When placed in the hero section, it can prompt potential customers to explore more about your product in the first place, ultimately boosting your conversion rate.

2. Resize the content announcement bar

Your website is good to have an announcement bar but it’s better to optimize effectively. From my own lens, the text within your announcement bar appears too small and challenging to read. I strongly recommend increasing the text size and reducing the transition speed between each message to enhance user readability and engagement.

3. Adjust the product list slider

The slider featuring your product list appears unbalanced, and there seems to be room for improvement. I recommend considering the addition of a total of six products per display to ensure efficient space utilization and better balance.

4. Add social proof to your product

Testimonials or ratings always play an important role in building trust with your customers. I bet that your customers will be more trusted when seeing this and no more hesitation to click buy one. 

Here is the example:

5. Mix two different background colors

On your homepage, you'll have numerous sections to showcase. However, not every section will contain equally crucial information that you want to convey. Therefore, I recommend using a contrast approach to highlight the important sections with darker colors and using lighter colors for less critical ones. You can take several sample design templates into consideration:

6. Take advantage of upcoming events

This time is suitable for you to prepare for the upcoming shopping events like Halloween, Black Friday, Cyber Monday (BFCM). Here are a few recommendations to consider to help you boost your conversion rate:

• Utilize social media to expand the reach of your promotional campaign by sharing promotion posts or running ads.
• Design holiday-themed landing pages to highlight your featured products, promotions, and campaign details. Aim for uniqueness so that visitors can easily recall your page.
• Offer exclusive discounts to your clients, making them feel even more special when purchasing your products.
  

I hope you find these suggestions helpful for optimizing your website's conversion rate. If you have any further questions or need additional assistance, feel free to reach out. Wishing you all the best with your online venture!

Best regards,

Kate | PageFly team