How can I increase traffic to my website for free?

[eco12]

I just want to make sure I've got it right, that if I get under 100 visitors a day for my website and none of those are sales, I only need to get more traffic, right? How do I get the highest amount of traffic without any costs? I already did paid ads but they didn't generate me any sales. If it's something I need to improve in my store, it's ecodifier.com if anyone wants to check it out. 

[PageFly-Garcia]

Hi @eco12 

I'm Garcia from PageFly - Shopify Advanced Page Builder App. From my CRO expertise, I’d love to give you my suggestions as hereby:

1. Make your header sticky when scrolling

Assuming your customers are browsing the website and decide to search for a specific product, what's the typical action they'll take? They may need to scroll back up to the top of the page to locate the search bar. However, this inconvenience can be resolved by implementing a sticky header, making it much easier for customers to navigate the page.

Another thing you might care is that the sticky header is taking significant space while scrolling with the logo above the navigation buttons. So I would like to suggest that you place the logo alongside the navigation buttons in the same row to save more space to showcase the products.

2. Show full images on hero section

As the hero section creates the very first impression on your customers, it’s of great importance to beautifully showcase your product in this part with the use of high-quality images or videos.

The image above seems to be cut off and blurred. You really should recheck this part!

3. Make sure CTA button is available where it should be

It’s great when you have a prominent CTA button on the first banner of the slideshow. But that’s exactly what you missed on the 2nd banner.

Also, you need make sure that all buttons have the same styling to boost the conversion rate. 

Here is an example of a button with different styling:

4. Recheck color swatch issue

Just found a minor bug found on your homepage - which is the color variants do not show correctly.  

Please fix this error as soon as possible to make sure of a smooth customer experience.

5. Catch up with latest events 

For the upcoming Back-To-School season, let’s grab the opportunity to generate more leads or sales.

• Offer promotions and discounts: Introduce attractive deals or bundle offers on your Back-To-School collection. Explore the possibility of offering price reductions, complimentary items, or special deals specifically for students to attract enthusiastic shoppers.
• Leverage social media: Utilize social media platforms to promote your Back-To-School collection and special offers. Connect with your target audience by sharing relevant content and partnering with influencers or student-oriented groups.

And that's my feedback! Hope it helps you boost the conversion rate.

Cheers!

Garcia | PageFly Team

[flareAI · Accepted solution]

Hello @eco12,

Greetings from flareAI app helping Shopify merchants get $7Million+ in sales from Google Search, on autopilot! I am Gina, and I am here to help.

I've taken a look at your store. Nice collection! I've some suggestions to increase the conversion rate.

1. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
2. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
3. Add more payment options other than PayPal which will be convenient for the customer to purchase products.
4. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
5. Make style corrections in the header of your site. While scrolling down the page , header is covering more than half of the page.

Cheers! If you find the answer helpful give it a Like and ✓ Mark it as an Accepted Solution.

Gina